Monitor and measure effectiveness of campaigns, track drill down reports by who watched, what & when.
Steps:
1. Select “Campaign Statistics Report” report option from Analytics drop down menu
2. At campaign Statistics report page
i. Effective From Date: Date from which you want to view campaign activity
ii. Effective to Date: Date till which you want to view campaign activity
iii. Title: Name of the campaign
iv. Status: Can be running, upcoming, completed etc.
v. View Report: Click this button to view report results
3. View detailed report for a particular campaign
A campaign report provide the following attribute
i. Campaign Title: Name of the campaign
ii. Invited Users: Total number of users you invited for this campaign
iii. Enrolled Users: Number of users actually enrolled to watch this campaign
iv. Viewers: Enrolled users who viewed this campaign
v. Presentations: Interactive rich media presentations included in this campaign
vi. Viewed Presentations: Number of Presentations viewed by at least one user
vii. Presentation Views: Number of views against viewed Presentation of this campaign
viii. Completed Views: No. of complete views out of Presentation Views
ix. Avg. Views: Average views made per Presentation in this campaign
x. Avg. Score(%): Average test score per Presentation in this campaign
xi. Size(MB): Size of all Presentations in this campaign
xii. Length: length of all Presentations in the campaign ( hh:mm:ss)
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