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16 things a video platform offers but your LMS does not

January 29,2018 Rabeea Tahir Corporate Training, Learning & Compliance, video for learning

A learning management system (LMS) is an integral part of any organization’s training and learning strategy. With a comprehensive set of features and functionalities specifically adapted to serve eLearning needs, an LMS is suited for management and tracking of all organizational training and learning content, except one – video.

The growing prominence of video as a medium for corporate training and learning has posed a serious challenge for organizations trying to incorporate streaming video in their existing learning environment. This is because an LMS, while capable of delivering many critical eLearning outcomes, is not designed to manage video – which is unlike all other learning media.

why choose a video platform over LMS video

Over the years, however, enterprise video platforms (video CMS) have emerged as a comprehensive solution to all video streaming issues in a single video platform. A modern video CMS is designed to complement and seamlessly integrate with any LMS – making it easier for your training and learning department to focus on building and improving the quality of their content rather than wasting time and resources on solving the technicalities of video.

Following are 16 ways in which your LMS falls short in comparison to an enterprise video platfrom in terms of fulfilling your organization's video learning needs:   

1) Your LMS interface is not conducive to a video-based learning experience

Thanks to the ubiquity of YouTube, most people, particularly your millennial employees, are widely accustomed to a high-quality video viewing experience, and anything less is considered a downgrade. However, an LMS is not designed keeping in mind an HD video playback experience, which reduces its effectiveness as a video-based learning tool. Even the LMS solutions that provide video support do not offer an easy-to-use YouTube-like user interface, which significantly compromises the video learning effectiveness of an LMS. 

To suit the modern learner, a video training platform ought to have an easily navigable and video-friendly user interface that allows for a smooth, engaging and convenient learning experience. Anything that falls short of a YouTube-like video platform – such as a simple interface, responsive search, easily navigable sidebars, and seamless playback on all devices – will prevent your users from gaining a quality video-based learning experience.

While an LMS does not provide the best video experience, a video CMS is specifically designed to deliver a smooth, seamless and highly interactive video experience in an easy-to-use white-labeled video platform with a broad range of enterprise features and functionalities fundamentally crucial for business applications

2) Your LMS does not facilitate microlearning

Fast dwindling attention spans amid rapidly accelerating technology are a cause for concern for business leaders impacted by the loss of employee productivity. As a result, there is an ever-growing need for new and better ways to teach, learn and train the 21st-century workforce – the most effective solution for which is microlearning, i.e., the process of breaking long training videos into short, digestible and well-planned units. 

Microlearning is also widely beneficial for just-in-time learning to help your employees get the information as and when the need arises for real-time problem solving or when they are actively looking for it and, therefore, most receptive to it. Video is one of the most efficient tools for microlearning because not only is it more engaging but it can also communicate more information in a short period of time.  

However, microlearning needs a video-friendly platform where content is easily searchable and played in a user-friendly interface for your employees to want to access it as and when they need it for bite-size learning. A video CMS facilitates microlearning with an easy-to-use YouTube-like interface that your employees are already with, video organization tools like playlists and learning plans, and most importantly powerful in-video search and platform-wide search capabilities – all of which is essential for efficiently finding the right video in the sea of micro-sized videos in a video library. An LMS, on the other hand, does not facilitate these features, neither does it allow intelligent video search of content inside a video (discussed below), making microlearning unfeasible.

3) Your LMS does not facilitate social learning, user-generated content and knowledge transfer

Technology has modernized how we communicate and learn in the workplace. Modern employees, particularly millennials, prefer highly collaborative work environments that present the opportunity for value contribution from individuals as well social learning among peers. For this, an organizational learning platform needs to facilitate digital mediums such as video so that employees can use engaging media to learn from one another while also creating original video-based content for best practice sharing, tips, subject matter expert videos, creative pitches and other types of social learning activities that everyone could benefit from.

While some learning management systems support curation and sharing of internal knowledge, these medium are not as engaging, collaborative, and interactive as video, and are limited to company forums with simple question and answers formats. As the video production process becomes as easy as a click of a button on your phone or computer screen, your employees increasingly want to use video for social learning which an LMS cannot facilitate.

However, a video platform like VIDIZMO provides several avenues for social learning and creation of user-generated content by letting your employees record video via their VIDIZMO mobile app or by allowing them to upload content to the platform with a few clicks within their VIDIZMO application. This way, your employees can record tips, best practice videos, or pitch ideas through videos that they can conveniently share among their peers for social learning.

Moreover, your company’s subject matter experts, retiring baby boomers, or other outgoing employees with a wealth of knowledge can also record video for efficient knowledge transfer, which helps preserve institutional knowledge and minimizes knowledge loss or brain drain from your key resources.

4) Your LMS does not allow intelligent video search within your videos

What good are your training and learning videos if your employees cannot locate them when they need them, or if they cannot find the specific piece of information in a video that they need to extract insights from? With the growing volume and size of business training videos, it is of prime importance that you make your video content highly accessible – just like a Google search.

For this, you need powerful video search capabilities where all video metadata and in-video content is indexed to make your content easily discoverable within seconds using both platform-wide search as well as an intelligent in-video search that can help your employees search for spoken words in a video. To enable this, all videos need to be transcribed to make their contents indexable for smart search.

A video CMS like VIDIZMO offers smart video search by providing automated speech recognition technology to generate transcription and closed captioning of all videos, which helps index all content or spoken words in a video. This way you can conduct search based on spoken words in a video or use a broad range of other metadata to search inside a video or across your video library within VIDIZMO’s video platform. An LMS, on the other hand, does not have the capability for smart video search nor does it offer additional powerful search capabilities across the platform.

Additionally, VIDIZMO supports new and innovative capabilities such as facial and object recognition, comments in video timeline, video suggestions based related searches, recommended video, transcription in various languages, management of videos in different languages, among other innovative functionalities not available in your LMS.

5) Your LMS infrastructure is not equipped to manage large video files

Why video streaming is vital to engage your millennial workforce

While most non-video learning material ranges between several kilobytes to a few megabytes of storage, a video file size can span anywhere between several megabytes to a few gigabytes, depending on the number, length, and quality of the video. This means that a 10-minute training video averaging 600MB already exceeds Moodle’s 500MB maximum file size limit and a 30-minutes to an hour-long video of a seminar or meeting exceeds Blackboard or SharePoint’s 2GB limit. Not only this, file size is rapidly compounded if the video file is stored at a high resolution such as 720p or 1080p.

Video storage, therefore, presents a fundamental challenge to an LMS that can only accommodate so much video content, given the limited storage capacity. a video CMS, on the other hand, are developed with an infinitely scalable storage capacity to manage any volumes of video. Not only this, a video CMS also allow smooth sharing of video files of any size between various internal and external user groups.

6) Your LMS does not resolve video delivery and bandwidth issues

Due to its heavy size and bandwidth usage, video streaming can cripple your corporate networks and deplete your enterprise bandwidth at unprecedented rates, if it is not properly managed using highly specialized video streaming technologies. This is even more true in the case of live video streaming, which requires video delivery to all user devices in real time in varying network and bandwidth conditions. Not only this but delivering live or on-demand video to users in different locations in a bandwidth-optimized manner also requires the incorporation of various streaming techniques – all of which EVCM vendors like VIDIZMO already champion.

VIDIZMO, for instance, uses WAN optimization technologies such as content delivery networks and edge servers as well as adaptive bitrate streaming to ensure bandwidth-optimized content delivery to all user devices, geographical locations, etc. Additionally, VIDIZMO provides multicasting and P2P for live video delivery in bandwidth-congested networks while also supporting all HTTP and Progressive streaming protocols to deliver video to any players or device. 

An LMS, on the other hand, cannot provide such profoundly technical streaming techniques or cater to scenarios, which are best handled by video experts. 

7) Your LMS is not compatible with all players and devices

Modern video training can no longer be restricted to an employee’s desktop or laptop, and the widening scope and adoption of ‘bring your own device’ (BYOD) culture across organizations has deemed it necessary that all video content should be deliverable on any user device, especially smartphones and tablets. With training and learning videos, it is of even greater importance that your employees should be able to engage in self-paced learning, anywhere, anytime, from any device – providing them the flexibility to learn at their own time, from a device of their preference, and the ability to access all media from a highly responsive video platform.

While most LMS can launch other content on mobile devices, video delivery is tricky. A video comes with a set of file formats, types, codecs, streaming protocols and standards, that determine their compatibility with certain players, devices or browsers. Flash videos, for instance, cannot be played on iPhones and iPad.

An LMS cannot resolve for such compatibility issues without limiting access to a limited number of compatible devices or invest in converting each video file to the desired format. This substantially limits the flexibility of LMS video delivery to all types of devices and players.

8) Your LMS does not provide detailed video analytics or automated custom reports

One of the critical features of an LMS is its ability to provide detailed analytics of a learner’s activities and performance that trainers can track and monitor on an on-going basis. However, in the case of video, an LMS is incapable of offering detailed insights as it only supports basic information of whether an employee clicked on a video or not.

In comparison, an a video CMS provides comprehensive analytics and a robust reporting system with insights about all aspects of your learner’s interaction with the video content. This includes details such as who watched which video for how long, and how frequently, as well as overall viewing trends and graphical data on which videos were most often viewed, at what point people stopped watching the video (drop off rates), and whether or not they watched a video to completion.

Such detailed analytics are essential to all trainers who wish to track viewing data, extract progress report, analyze which types of videos are most preferred or even to hand out training certifications with complete knowledge of all performance and compliance stats. Understanding how video assets are users by learners, and why, also allows trainers to manage and tweak policies and incentives for video creation and use.

VIDIZMO takes this a step further to also provide custom reports and allows trainers to perform mass actions (for reporting, updating, notifying or deleting multiple items or users) using custom filters to suit and customize the platform based on your reporting needs. Not only this, but VIDIZMO also automates your learning reports so they can be sent to specific recipients at scheduled intervals. Additionally, VIDIZMO also has an inbuilt notification system that sends automated reminder notifications to your trainees or even trainers about any unwatched videos in a person’s learning plan.

For tracking user performance on entire SCORM courses or learning plans for certification, VIDIZMO seamlessly incorporates video in your SCORM content and provides complete tracking analytics for all content.

9) Your LMS cannot live stream your corporate training activities

Live streamed training conferences, seminars, workshops and town halls can go a long way in providing highly engaging real-time learning for all your employees without having them to attend the events in person. This is especially useful for companies to save traveling expenses for overseas events and conferences, facilitate employees in remote offices, or involve those who are traveling or mobile.

However, even the most prominent LMS do not support live streaming capabilities and would, in fact, require integration with a video platform to be able to broadcast a live training session. A video CMS, on the other hand, comes with built-in live streaming capabilities and can help you live stream any training session to an infinitely scalable audience in any part of the world. For instance, VIDIZMO’s video platform enables live coverage of any event using a few simple clicks so you can start broadcasting to any audience, anywhere, anytime. VIDIZMO also allows you to automatically record your live streams for on-demand viewing later on for those who missed the live broadcast.

10) Your LMS does not support video editing

Almost every training video requires basic editing to make the content more professional and presentable for your learning audience. VIDIZMO, for instance, has in-built video editing features that allow users to trim videos from the top, tail, and middle, split them into separate clips for microlearning, incorporate a title screen, or add a custom thumbnail, among other things. 

An LMS, however, does not have an inbuilt video editing function, which means that every video would need to be edited using an external editing software, which not only incurs an additional expense but also adds an extra step for video processing via an external software. A video platform’s inbuilt editing software removes the need for using a third-party editing software for each video and helps make the video processing more time and cost efficient.

11) Your LMS does not support on-screen video capture

A lot of contemporary organizational training of procedures and processes takes place straight from a trainer or subject matter expert’s computer screen in what is known as screencasting where the trainer’s screen is captured in a video that simultaneous also features the trainer’s talking head video presentation.

Screen captures videos come handy for skill-based learning or when you need to demonstrate a step-by-step process walkthrough. However, most LMS are not designed simultaneously record screen capture videos along with the presenter’s video nor does it facilitate any third-party tools to enable that.

A video platform such as VIDIZMO, on the other hand, facilitates easy screen capture along with the presenter’s talking head, and allows for that video to be streamed to a live audience or recorded for on-demand viewing.

12) Your LMS lacks video interactivity features and gamification

Interactivity makes for more ‘active’ learning rather than passive learning because learners tend to stay more focused, alert and engaged when they are required to demonstrate participation and involvement with inbuilt quizzes, tests, surveys, polls, or forms.

While your LMS does a great job of embedding interactive features in most learning materials, it does not do so with video. As a fix, an LMS would, for instance, require a trainee to take a post-video assessment or another interactive element outside the video, once the training is over – requiring the trainee to work through the two activities separately. Similarly, an LMS does not provision competitive learning or gamification elements such as one VIDIZMO offers to deliver a more challenging learning experience.

VIDIZMO’s video platform provides inbuilt video interactivity features such as polls, quizzes, assessments, survey, forms, and polls for a more engaging learning experience within the video. Additionally, VIDIZMO also provides gamification features for competitive learning using scores, points, badges, levels/ leaderboards (for high score lists), as well as rewards or bonuses – all of which makes for a highly engaging, interactive, and competitive learning environment. 

13) Your LMS does not integrate with video conferencing tools

Video conferencing has become an integral part of all online communication and distance learning in the enterprise. Often times, a quick instructor-led training or learning session is simply delivered through video conferencing tools like Skype, WebEx, etc. for convenience or meetings conducted over Skype or Go-to-Meeting are recorded for training purposes. However, sessions or meetings recorded over video conferencing tools cannot be launched in your LMS because it does not support integration with third-party meeting tools. Your LMS, therefore, does not leverage video conferencing tools whose live sessions or their recordings can be immensely valuable for training purposes.

A video platform such as VIDIZMO, however, integrates seamlessly with all video conferencing tools, so that all audio/ video recordings or even live video is automatically input and broadcasted/ launched in VIDIZMO for all users to access directly through their video platform. Moreover, with automated transcription of all recorded video conferences, the contents of the recording also becomes searchable which is extremely handy when you want to skip to a particular portion of an otherwise long recording.

14) Your LMS does not let you monetize and sell your eLearning courses

An LMS is exclusively designed for use within an organization, and it does not provide users the flexibility to do more with their eLearning content outside of the organization. For instance, an LMS does not let you share your content with non-registered users or third-party stakeholders, which limits your content usage to your company only.

However, with a video platform such as VIDIZMO, you can securely share your videos with external users by giving them secure access to VIDIZMO using a third-party login. Not only this but VIDIZMO also allows you to sell your courses in an e-commerce portal from within the video platform. This can enable your organization to build an eLearning library and sell the courses or offer subscription-based content. Subscription can be used to give your end-users access to all your paid courses by paying a monthly fee as opposed to a one-time purchase. To do this, VIDIZMO offers a shopping cart system where you simply set a price, duration, and retail medium to start selling your training videos online.

15) Your LMS does not offer social media integration or social sign-up for end users

Social media is the holy grail of networking and collaboration among millennials. Not only do millennials use several social media channels in their everyday life, they also expect to incorporate it in their social learning work sphere. For corporate training and learning applications, integration with social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ can be widely beneficial to help your employees engage in the learning process with their peers and interactive media that they are already so familiar and accustomed to.

While there are not many LMS that provide board social media-like features, integrations or interface, a video platform like VIDIZMO fully incorporates social media with its video platform. VIDIZMO offers inbuilt social engagement features to like/ favorite, dislike, comment, share, or even report a video. Additionally, VIDIZMO also allows seamless social integration with all the above-mentioned social media channels as well as corporate social channels like Teams, Yammer, Slack, etc. to enable secure and authorized of videos with peers via these channels. 

16) Your LMS may not offer flexible deployment scenarios for video hosting

A company’s learning videos are highly likely to contain proprietary or even sensitive information that may be subject to privacy compliance, industry compliance, as well as geographical compliance regulation – all to ensure that the company’s video-based data is stored in a secure environment. In this case, a video hosting application’s installation and delivery model can become a determining factor in your selection process. Also, video data may even have different compliance requirements than other traditional LMS data.

For instance, an LMS like SuccessFactors only runs in the cloud whose data centers are based in Germany. While this may not be a cause for concern for some data types, many organizations would require that their video data is stored in data centers within their respective country to abide by regional compliance policies. Similarly, some organizations would prefer one cloud provider over another due to regulatory factors and would, therefore, need the flexibility to deploy in the cloud of their choice. Even more commonly, some organization would require an on-premises installation to keep their videos in a private cloud or on-premises datacenters. Such deployment model flexibilities are not always afforded by LMS solutions, especially for video data. A video platform like VIDIZMO, however, is developed while fully accounting for all security and compliance guidelines or deployment preferences different companies may have, and therefore offers a full range of flexible deployment models in any public or private cloud, on-premises, or both in a hybrid cloud scenario

Conclusion

There is a long list of things your LMS cannot accomplish for video content that an enterprise video platform can – mostly because an LMS is not built or designed to manage video – but a video CMS is. You may find the latest version of some competitive learning management systems that provide some of the above-mentioned features or qualities, but it sure would not have most. Above all, an LMS is a platform for all types of learning material and will never enable specialist video features and functionalities that can only be offered by a video CMS. Moreover, with video becoming a defacto medium for training and learning, the volume and complexity of video content produced will also increase and intensify in training and learning department across organizations, which even the more advanced LMS are not equipped to handle.

In addition to managing comprehensive video capabilities, VIDIZMO’s video platform also manages all non-video digital assets such as documents, slides, images, infographics, SCORM, ebooks, graphical data, and more so you can collectively store, manage and share all your training and learning material in one consolidated platform.

Want to see how VIDIZMO can integrate with your LMS and help you execute your video learning strategy? Contact us today to find out or visit our website for details.

For more on this subject, read our whitepaper, a detailed guide to video for organizational learning and development in 2018.

Why video streaming is vital to engage your millennial workforce

 

Rabeea Tahir

Written by Rabeea Tahir

    

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