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Learning and development pros and their biggest woes, solved by the power of video streaming!


Managerial and high-level training is expected to continue holding its top spot in the list of sought after training content, because of a prominent generation shift in the work force today. Josh Bersin states [1] that “As millennials take more responsibility, companies need to build leadership skills at all levels.” 

Naturally, ­­­with an increasing level of millennials taking up more and more positions at work, it might help to figure out what best suits their style of learning. According to Bersin by Deloitte, millennials want to take on more managerial, supervisory or leadership roles. However, that is not to say that they are not aware of the limitations in their respective skillsets, to efficiently produce results in these capacities.

A study led by Deloitte in 2016 [1] concluded that 89% of executives that took part in the research “rated the need to strengthen, re-engineer, and improve organizational leadership” as important or very important. Also, 28% of the sample used in this study also identified weak leadership pipelines as a grave issue. Therefore, the importance of developing leaders who are capable of working collaboratively and with more diverse teams has never been more prevalent.

Apart from creating effective leadership, L&D professionals are finding it increasingly harder to get their trainees to set aside time for their programs. Naturally, with excess workloads and looming deadlines, it has become more strenuous for trainees to alternate between L&D and the tasks that their jobs require them to do. Another important metric that L&D professionals hope to turn favorable is the awareness of these courses amongst their trainees.

Active engagement with what they’re learning ensures that trainees can re-call what they’ve learned at the time of need. Trainee engagement during L&D programs is another vital aspect of work based learning. It helps increase the ROI of these activities as it further validates whether or not the trainee is grasping the concepts of the program. As a result of this, L&D departments are always looking for new ways they can reduce boredom and repetitiveness in their programs to accomplish higher employee engagement rates.

Also, several L&D departments in companies across the world are looking for new methods to measure the ROI of their efforts. Various existing mediums employed by L&D professionals for training purposes have almost little or no value when it comes to measuring the ROI of the programs carried out through them. That is why data analytics is an important factor when choosing a method to disseminate and perform L&D programs. With comprehensive data analytics, L&D professionals can audit and optimize their efforts as needed, ensuring high levels of efficiency.

Fix your problems with video streaming!

If all of these sound like problems you’re L&D department would like to overcome, you should convince them to shift to video streaming!

The benefits of video streaming for L&D professionals are vast, but some of the broader ones include:

  • Video streaming can be effectively used for demonstrating a range of important physical steps with prominent variations.
  • Video streaming can be employed to illustrate pivotal concepts and explain them with the help of a visual aid, helping trainees retain information quicker.
  • Video streaming allows audiences to establish a personal connection with their instructor giving them an immersive experience in what is being taught.
  • Videos are easily transported and can be disseminated across all devices allowing users to access them on the go, on mobile devices or at their desks.
  • The picture superiority effect [2] postulates that human memory recalls pictures much more effectively than text. Furthermore, words and pictures improve information retention by 650%. In this regard, videos can be effectively used achieve a higher ROI of L&T efforts by providing imagery to the audience that makes information easier to recall. 

 If you would like to find out how video streaming can help you overcome your L&D woes and what to look out for when selecting a complete solution, be sure to check out our white paper; “Why Video? A detailed guide on how to convince decision makers that video is the present and future of Learning and Development”.

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[1] https://www2.deloitte.com/us/en/pages/human-capital/articles/introduction-human-capital-trends.html

[2] https://link.springer.com/article/10.3758/MC.36.7.1351


Tags: Training, Learning & Compliance

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