The rising adoption of video in the enterprise has organizations scrambling to meet business demands for high-quality video streaming and distribution. As an increasing number of corporations utilize video for communication, employee training, collaboration, and live event webcasting, they experience network inefficiencies and bandwidth congestion challenges that negatively affect the user experience, productivity, and the overall value to be gained from video-based communications. Moreover, with the growing instance and prevalence of mobile streaming and BYOD culture across organizations, there is an even greater need to deliver high-quality content quickly and reliably to all user devices.
Video is everywhere in the enterprise today. With decreasing cost of bandwidth and video production, businesses are adopting video for internal and external communication, employee training and collaboration as well as sales and marketing to reach customers and prospects.
The enterprise video space is booming. According to MarketsMarkets, the enterprise video market is expected to grow from an estimated USD 16.34 Billion in 2017 to USD 40.84 Billion by 2022, i.e., a whopping CAGR of 20.1%.
The modern employee faces an information overload in the digital world. Swamped with the sheer volume of digital data sources, the average knowledge worker today spends 30% of the workday searching for information to do their job effectively – the equivalent of one-fourth of the working week, according to IDC data.
From corporate communication to marketing jingles, insurance companies have always been heavy consumers of video. However, with a fast growing market for enterprise video, insurance video use cases have evolved too. Insurance firms now utilize enterprise video for fundamental business functions such as faster and more accurate claims processing, as well as training for insurance agents, inspectors, and investigators.
Contemporary insurance companies deal with an increasing magnitude of video and digital media. In the insurance industry, video takes the form of vital business functions like video evidence that supports insurance claims or video-based training for insurance agents, as well as new and crucial new technologies like drone video streaming. Additionally, video is also used as a powerful medium for corporate communication and marketing activities.
In every team, unit or department, subject matter experts (SMEs) are a company’s most prized resource. With a combination of experience, expertise, and knowledge, SMEs are needed for a lot more than their specific role or job responsibilities within the organization. Due to the depth of their skill and knowledge, subject matter experts often play a vital role in many key organizational functions, ranging from employee training and mentorship to sales enablement, and even client coordination.
A drone-powered revolution is underway in the enterprise as a growing list of industries continue to adopt unmanned aerial vehicles (UAVs) for a broad range of business applications to facilitate transportation, agriculture, construction, mining, energy, law enforcement, and much more.
A lot of organizational training, learning, and knowledge sharing activities now involve interactive live or on-demand video sessions, often conducted by trainers or subject matter experts, and broadcasted to a large group of employees throughout departments or even entire companies.
Companies across all industry verticals have used video conferencing tools to promote timely and cost-effective communication, which in turn fosters innovation through real-time collaboration and knowledge sharing. However, the proliferation of video use cases in the enterprise over time means that video conferencing alone cannot suffice sophisticated enterprise video needs.