Have you ever felt like your company’s messaging has a significant gap – especially in terms of reaching your global audience, geographically dispersed teams, ethnically diverse user groups, or differently abled employees and customers?
Video is a powerful medium for organization-wide communication, training, collaboration and knowledge sharing. Using enterprise video in your corporate communications is a highly personalized way to reach out to your employees, partners, investors, customers, and other stakeholder groups. From CEO announcements to health and safety training to public relations activities, video will reinforce your company’s brand, mission, values, employee bonding, and help build the company’s image and relationship with employees and other stakeholder groups.
Technology, new media, and video communications have all changed the face of external communications in the enterprise. With a widening scope for corporate communications, organizations are increasingly adopting new and innovative video technologies to reach out to various stakeholder groups.
The role of corporate communications has expanded significantly in a radically transforming enterprise digital landscape. The ongoing technological developments have had a profound impact on how organizations communicate and engage with all their stakeholders, including employees, customers, partners, investors, media and the public.
The rising adoption of video in the enterprise has organizations scrambling to meet business demands for high-quality video streaming and distribution. As an increasing number of corporations utilize video for communication, employee training, collaboration, and live event webcasting, they experience network inefficiencies and bandwidth congestion challenges that negatively affect the user experience, productivity, and the overall value to be gained from video-based communications. Moreover, with the growing instance and prevalence of mobile streaming and BYOD culture across organizations, there is an even greater need to deliver high-quality content quickly and reliably to all user devices.
Video is everywhere in the enterprise today. With decreasing cost of bandwidth and video production, businesses are adopting video for internal and external communication, employee training and collaboration as well as sales and marketing to reach customers and prospects.
The enterprise video space is booming. According to MarketsMarkets, the enterprise video market is expected to grow from an estimated USD 16.34 Billion in 2017 to USD 40.84 Billion by 2022, i.e., a whopping CAGR of 20.1%.
The modern employee faces an information overload in the digital world. Swamped with the sheer volume of digital data sources, the average knowledge worker today spends 30% of the workday searching for information to do their job effectively – the equivalent of one-fourth of the working week, according to IDC data.
From corporate communication to marketing jingles, insurance companies have always been heavy consumers of video. However, with a fast growing market for enterprise video, insurance video use cases have evolved too. Insurance firms now utilize enterprise video for fundamental business functions such as faster and more accurate claims processing, as well as training for insurance agents, inspectors, and investigators.
Contemporary insurance companies deal with an increasing magnitude of video and digital media. In the insurance industry, video takes the form of vital business functions like video evidence that supports insurance claims or video-based training for insurance agents, as well as new and crucial new technologies like drone video streaming. Additionally, video is also used as a powerful medium for corporate communication and marketing activities.