The current organizational landscape is experiencing an explosive growth of enterprise video and social business applications to fuel organization-wide collaboration, learning, and productivity. Last year, McKinsey & Company ranked video sharing among the top three fastest-growing Enterprise 2.0 technologies, alongside blogs and enterprise social networks.
At first glance, the largest Fortune 500 enterprises in healthcare, financial services, automobile, retail, manufacturing, among others seem to have nothing in common. They operate in disparate industries with distinct business challenges. Yet, structurally, they are very much alike. They all comprise of sizeable multi-unit or multi-divisional departments that make up the enterprise.
These departments -- often defined based on their function, product/ service focus, or location -- operate independently of one another and may even be dispersed across geographical boundaries, especially in the case of large organizations.
With digital workplace transformation now a competitive necessity, video has become the most important form of business content – now and for the foreseeable future. Findings by Gartner Research show a continuing upward trend in video popularity, with 75% of employees at large organizations expected to interact with video content at least thrice a day by the end of 2018. As the volume of video in enterprise environments grow, so does the need to manage video content in a centralized portal and leverage data to streamline the experience for internal and external business customers.
The digital era can be characterized by the growing necessity for digital asset management across all industry verticals. From the corporate world to academia, the health industry to non-profits – just about every sector is now required to manage a multiplicity of digital assets generated on a daily basis.
Remote corporate training is on the rise.
With organizations becoming increasingly global and agile, there is a high demand for video-based remote training for geographically dispersed employees operating in various time zones or those who are globally mobile – all while granting companies significant cost savings and time efficiencies.
VIDIZMO and Brightcove are competing players in the enterprise video content management (EVCM) market, offering online video platform and streaming solutions to solve business video challenges. While VIDIZMO and Brightcove are both recognized in Gartner Magic Quadrant for Enterprise Video Content Management (EVCM), and serve the same markets, they offer vastly different capabilities.
What happens once your sales reps have wrapped up their prospect calls for the day? Where are those audio and video recordings stored? Is the media accessible for scalable training of new and existing teams? How are the calls monitored or reviewed for quality and compliance? Is it practically feasible for someone to review the numerous audios and videos to highlight best practices or flag any mistakes made as part of the sales process and provide instant feedback?
A great number of organizations today realize the importance of using video for employee training and development activities. However, very few have a proper strategy for developing video content that will engage their employees while also educating them on the required knowledge and skills.
The digital transformation is forcing modern-day enterprises to stay at the forefront of accelerating changes from 21st century disruptors like IoT, artificial intelligence, cloud computing, and modern workplace, to name a few.
Today’s ‘digital learning’ is not just about applying technological tools or an engaging medium like video to your learning content; in the words of Deloitte’s Josh Bersin, modern organizational learning means “bringing learning to where employees are,” i.e., to make your learning content more easily accessible to your employees, when and where they need it.