The digital transformation is forcing modern-day enterprises to stay at the forefront of accelerating changes from 21st century disruptors like IoT, artificial intelligence, cloud computing, and modern workplace, to name a few.
The companies that fail to adapt and innovate risk being left behind.
However, amid this disruption, the one thing that has notably taken precedence over others is the investment in a company’s human capital. It is now more important than ever for organizations to focus on the possibilities and potential for investing in employee onboarding, training, learning, and development.
Increasingly, business leaders realize that employee training and learning should no longer be driven by the fear of potential loss – think compliance, litigation, or even employee turnover. Instead, it is now time for organizations to perceive employee learning as an opportunity for business continuity and success – think workforce agility and adaptability that is the key to business survival in a fast-changing enterprise digital landscape.
For this, modern organizations need to rethink their approach toward employee learning and engagement.
In doing so, organizations need to streamline learning content so that it easy to create, with maximum time and cost efficiencies. Your learning content also needs to scalable, engaging, and highly accessible to employees everywhere, at their preferred time, and from their preferred devices.
What then, you must wonder, is the best medium for this form of highly engaged continuous learning?
The answer to which is video.
According to Forrester Research, your employees are 75 percent more likely to watch videos than read documents, emails, or web articles – signifying the power of video to engage more than any other medium.
Moreover, video is easy to capture and scale to a large audience in a time and cost-efficient manner.
Seeing this, more and more organizations are adopting video to enhance training and learning experiences for their employees.
However, the recipe for success is more than just the incorporation of video in your corporate learning strategy; any 21st-century L&D professional must think through the following when employing video as a tool for learning:
- First, what are the different types of video content that will engage your workforce? And are your learning videos aligned with your learner persona?
- Second, what is the most effective way to deliver video learning to your employees?
Before moving any further, you also need to address and dispel the following myths about video learning:
Myth # 1: It costs a lot to produce engaging video content.
Fact: It does not. With the right video recording tools and sometimes even using your iPhone camera with the right video streaming software, you can create high-quality videos for a nickel of the cost of investing in professional videos.
Myth # 2: My learning videos do not need to have good design and creativity.
Fact: They absolutely do! In fact, creativity is the cornerstone of engaging video learning content. The trick is to come up with various types of value-added content that is relevant and beneficial to your employees. If you need suggestions for learning videos you can create in your organization, refer to our blog 21 ways to develop engaging video content for organizational training, learning, and development.
Myth # 3: Adding animation and audio automatically makes learning content engaging.
Fact: It does not – unless the content itself is creative, educational and diversified (we discuss this in detail below)
But first, let’s go back to learning video content basics.
Your video content must be three things: Engaging, informative, and diversified
Let’s take a minute to explore what that means.
For your learning video content to be engaging, it has to resonate with your viewers and capture their attention with something resourceful, inspiring, entertaining or simply something relevant to their need in the moment.
Another thing to keep in mind is that engaging content is what a learner is inclined to consume without being told. For instance, while most corporate training material is required content, learning and development videos should be geared towards sparking interest by appealing to a person’s learning aspirations as an employee and as an individual. Examples include videos of executive messaging from company leaders, corporate or social events, business case studies, simulation scenarios, motivational speeches, among many others.
Secondly, for your learning video content to be informative, it has to offer something new -- a new perspective, a new piece of knowledge, skill, and so on.
Not only does new and informative educational learning make your employees more well-rounded, but it also fulfills an innate desire for people to learn new things. It does this by developing people’s talents and providing them with the best resources or educational knowledge required to mold them into mature professionals who are valuable to the company’s success. Examples of such videos include subject matter videos from industrial experts, classroom style videos for new learnings, microlearning content for problem solving or skill development, field videos from field experts, and much more.
Third and most importantly, you learning video content has to be diversified. What this means is that your learning video collateral should offer a good mix of content about work-related knowledge and skills as well as insightful content on a range of topics that appeal to wide-ranging employee interests.
With a diversified learning material, you can provide your employees the right balance between required training material and content they would consume on their own for career development, professional grooming, knowledge/ skill enhancement, cross-functional learning, and other type of self-motivated learning. For a varied content range, you can develop some of these videos in-house while sourcing others from third-party platforms like TED Talks, for instance.
However, creating the right type of video learning material is only half the job.
The second and very vital aspect of learning is to ensure that the learning material is effectively distributed, delivered, and consumed by your employees.
As the saying goes, content is king, but its marketing and distribution is queen!
What this means in the context of your learning material is that developing great content is foundational, but it also has to be complemented with the right kind of marketing and distribution to make it conveniently accessible to any audience, in this case your employees.
So once you have created the right type of learning video content, you will also need a platform to store, process, manage and disseminate those videos to your employees in a conveniently accessible and highly searchable platform that enables them to find what they need, when and where they need it.
To achieve this, you need a video platform that:
- Simplifies accessibility to all your learning video content by allowing your employees to access videos from a centralized, easy-to-use platform with quick, convenient and secure single sign-on access. A video platform also provides powerful search inside the videos for just-in-time learning from any device, anytime, regardless of the network or bandwidth conditions while integrating seamlessly with other business applications and enterprise network.
- Increases awareness of content availability for the viewers through recommended video suggestions based on user preference/ profile, notifications for new content updates, highlights of videos assigned for mandatory training, online registration for webinars or live event streams, and more – all of which ensures that your video content is utilized, without you having to instruct people to do so.
- Boosts collaboration between users by allowing learners to contribute to discussions, create and share original employee-generated content, increase viewer engagement, and promote social learning. Such collaborative learning is accelerated by the user-friendliness and scalability of a video platform that allows your employees to participate and take ownership in the formal and informal creation of videos such as interviews, role-play, product demos, and user-generated video content, and more.
- Enhances user interactivity by giving viewers the opportunity to like or favorite videos, provide comments and engage in discussions, ask questions, provide feedback and opinions in polls or surveys, share video with peers through corporate social networks, test knowledge through quizzes, and incorporate gamification-based reward system for highly engaged, competitive learning – among other things.
- Makes content development process more repeatable to scale and adapt training in a rapidly changing business environment. A video platform facilitates this by allowing easy, built-in video editing so you can shorten, combine, personalize, and reuse the same content for different learning needs, alleviating the need to refresh content frequently. In an easy-to-use video platform, your subject matter experts across the firm can also record and upload user-generated content, and even combine it with other media such as PowerPoint slides, text, graphics, and quizzes – all of which can then be moderated in a quick and seamless in-built approval process.
With all the above-mentioned capabilities and more, VIDIZMO enterprise video platform address compressive training and learning needs for organizations in all industry verticals.
In a single consolidated video streaming platform, VIDIZMO empowers you to capture, store, process, transcribe, manage and share all types of video content across various organizational units. With both internal and external stakeholder access, VIDIZMO allows to your reach an infinite number of users anywhere around the world.
With an intelligent video search, VIDIZMO allows your employees to find any video within seconds. It does so by utilizing speech recognition technologies to automatically transcribe your videos and assign closed captions, so all the spoken words in a video are indexed and, therefore, precisely searchable to the spoken word. This way, your employees spend less time searching for learning resources and more time being productive. Taking this a step further, VIDIZMO also provides multilingual transcription, subtitles and search for your global workforce.
VIDIZMO also enables search based on speakers or participants in a video by utilizing smart facial recognition technologies. Additionally, VIDIZMO’s highly specialized faceted search allows you to locate videos based on a wide range of metadata, much like Amazon search.
In a highly interoperable platform, VIDIZMO helps you connect and leverage other enterprise applications, including enterprise social such as Yammer, Slack, SharePoint, Jive, Drupal as well as all corporate social media platforms like Facebook, Twitter, and LinkedIn to enable faster video sharing, discussions, and feedback on the fly. Additionally, VIDIZMO integrates with business applications like your LMS, CRM, CMS, and video conferencing systems as well your enterprise IT infrastructure in the cloud or on-premises.
VIDIZMO also resolves all video delivery, bandwidth or network challenges using specialized video streaming technologies that ensure a high-quality video experience in all user locations for a geographically dispersed workforce.
In a fully branded YouTube-like video platform, VIDIZMO provides a highly integrated, efficient and blended video experience for your employees – one that is perfect suited for continuous and self-directed, just-in-time learning anywhere, anytime.