Enterprise Video platform has truly converged the gap amongst user groups, where all demographical boundaries have blurred so businesses can target a diverse audience in just one go. People all around the world, from all economies, age groups, classes to the socio-cultural background have only shown a remarkable rise in the demand consequently leading to forecasts predicting 89% of purchasing decisions being driven from videos by 2022. The global video enterprise platform market predictions by Markets and Markets show a revenue increase up to $40.84 billion in the next three years, which indicates an upsurge in the growth rate of about 20% annually.
With videos increasingly becoming a common mode of communication in the corporate world, enterprises expect their video hosting platform to provide enhanced video interactivity options. To cater to these rising expectations, VIDIZMO has introduced a couple of new features in its latest product release. These features are enhancing the VIDIZMO player to provide better and improved video interactivity and playback experience to its users.
On the surface, VIDIZMO and Kaltura seem to offer similar enterprise video platform capabilities to capture, store, manage and share live and on-demand videos across organizational units. Both solutions are also recognized by Gartner in their Magic Quadrant for Enterprise Video Content Management (EVCM). However, there are fundamental differences between the two solutions, specifically in terms of solution completeness and readiness for business users, licensing, deployment flexibility, customer support and industry focus.
The current organizational landscape is experiencing an explosive growth of enterprise video and social business applications to fuel organization-wide collaboration, learning, and productivity. Last year, McKinsey & Company ranked video sharing among the top three fastest-growing Enterprise 2.0 technologies, alongside blogs and enterprise social networks.
VIDIZMO and Brightcove are competing players in the enterprise video content management (EVCM) market, offering online video platform and streaming solutions to solve business video challenges. While VIDIZMO and Brightcove are both recognized in Gartner Magic Quadrant for Enterprise Video Content Management (EVCM), and serve the same markets, they offer vastly different capabilities.
What happens once your sales reps have wrapped up their prospect calls for the day? Where are those audio and video recordings stored? Is the media accessible for scalable training of new and existing teams? How are the calls monitored or reviewed for quality and compliance? Is it practically feasible for someone to review the numerous audios and videos to highlight best practices or flag any mistakes made as part of the sales process and provide instant feedback?
Today’s ‘digital learning’ is not just about applying technological tools or an engaging medium like video to your learning content; in the words of Deloitte’s Josh Bersin, modern organizational learning means “bringing learning to where employees are,” i.e., to make your learning content more easily accessible to your employees, when and where they need it.