Enterprise Video platform has truly converged the gap amongst user groups, where all demographical boundaries have blurred so businesses can target a diverse audience in just one go. People all around the world, from all economies, age groups, classes to the socio-cultural background have only shown a remarkable rise in the demand consequently leading to forecasts predicting 89% of purchasing decisions being driven from videos by 2022. The global video enterprise platform market predictions by Markets and Markets show a revenue increase up to $40.84 billion in the next three years, which indicates an upsurge in the growth rate of about 20% annually.
As expectations continually grow for organizations to manage emergency situations more effectively, the need to make the right people aware at the right time with the right information has become a complex challenge.
Microsoft Stream recently added live streaming capabilities to its enterprise video service. With this, Stream now enables organizations to schedule, produce and deliver live video for companywide events, leadership updates and more.
The rising adoption of video in the enterprise has organizations scrambling to meet business demands for high-quality video streaming and distribution. As an increasing number of corporations utilize video for communication, employee training, collaboration, and live event webcasting, they experience network inefficiencies and bandwidth congestion challenges that negatively affect the user experience, productivity, and the overall value to be gained from video-based communications. Moreover, with the growing instance and prevalence of mobile streaming and BYOD culture across organizations, there is an even greater need to deliver high-quality content quickly and reliably to all user devices.