If you are here, you are probably looking for a video portal as an alternate to YouTube but with more customized features, and this is what this article is all about.
A video portal is a platform where you can upload and stream videos such as videos of meetings, training sessions and other forms of interactive conferences.
YouTube as a Video Portal
YouTube as a video portal serves many purposes, like providing a platform to upload and stream videos as the main function.
Three components (relevance, engagement, and quality) make up YouTube search that guides our user to reach the most appropriate and relevant video according to their search.
YouTube also allows people to go live be it for a movie premiere or for a press conference and offers both private and public streaming options. Some other features include videos through recommendations, health information and monetization for makers of the video.
However, there are some limitations associated with YouTube, like:
Anyone can access your videos
Some videos promote violence and are not appropriate for kids, and need parental guidance
Your audience can download the video
There can be some copyright issues when uploading a video, and YouTube takes ownership of your content
YouTube competes in different categories such as with social media platforms or in trendy content with Twitter, Dailymotion, Instagram, and Facebook.
As a private or secure streaming platform for businesses, it competes with VIDIZMO, Kaltura, and Vimeo.
For media-related content with Brightcove, as an educational platform with Panopto, and as an advertising platform with Wistia.
Did you know these video portals are further divided into two categories labeled “Private Video Streaming Platforms,” or “Public Video Streaming Platforms?”
Private Video Streaming Platforms
Private streaming options allow you to communicate with a specific audience; they are secure and protected against hackers, unauthorized audiences, and provide customized viewing options (who can view your videos and who cannot).
VIDIZMO EnterpriseTube is a platform similar to YouTube but private. It is designed for businesses and professional office-going audiences.
You can upload videos and share them with restricted employees inside your organization, you can also restrict the audience to view it only once and limit them by not providing the download option.
Moreover, you can stream live or on-demand videos on this portal, such as meetings can be live, and training sessions can be saved for later retrieval. In addition to this, on this platform, you can control the number and type of people or even select a specific audience to communicate with.
VIDIZMO's free trial is automatically set up without requiring any credit card. The price of VIDIZMO starts at as low as $85 a month for as many as 50 authenticated users.
Also, some of its many features include designing your portal to enhance your brand image, provides several video portals with different requirements and , and making sure video reaches the audience it is intended for. However, these are not all the features that VIDIZMO provides and there’s much more.
Among the recent marketing statistics shared by HubSpot for 2022, “77% of marketers say their company uses YouTube to host marketing videos”. Statistics by Kinsta state that over two billion people log in to YouTube on a monthly basis, and globally people spend billions of hours watching videos on YouTube in a month. You can use YouTube as private video streaming portal by adjusting the visibility settings to private.
YouTube is not only used for entertainment purposes but can also be used to promote an individual’s business for educational objectives, for product analysis, challenge videos, DIY, or tutorial videos.
However, YouTube is not the best for private video streaming and is much better when it comes to public streaming capabilities. We will be discussing this later in the article.
Brightcove is one of the best choices when dealing with external audiences. Although it is known for private video streaming, it does cater to the needs of distinct categories like media and entertainment as it stresses on sports and broadcasting videos.
Its features allow you to gain data insights to strengthen relationships with clients, you can control who is watching your videos, conduct virtual events, product launches, training sessions, and manage communications inside your organization.
Kaltura can be used to communicate with internal as well as external audiences. Dealing with Kaltura involves IT proficiency as its operation is a bit more difficult than other private video streaming portals.
Kaltura not only provides video solutions for products but also deals with the industry sector that comprises media, telecom, and education. Moreover, it offers media facilities for developers.
Wistia is a private video streaming platform that aims to use marketing as its main case. It provides an ad-free platform where you can upload and stream videos, and you do not even lose ownership of your content.
To generate leads, it offers you the choice to go for email gating and allows you to position CTAs on your videos.
Its features include creating videos, hosting events or meetings, marketing your videos to achieve business objectives, and evaluating the influence of video to justify RO
Panopto is a private video streaming platform that aims to provide educational organizations solutions and promotes online learning. Although it does not offer any customizations, some features secure your videos.
For business, you can stream videos as well as record them, whereas for education you have access to virtual and flipped classrooms.
Private Video Streaming Platforms
YouTube has achieved the status of the most used public video platform among the adult generation of the US. Live streaming on this platform allows you to connect with the audience in real-time and YouTube is the best choice for engaging and interactive content like marketing or advertising videos.
As a public streaming platform, it is extensively used by celebrities to communicate with their followers, it also promotes educational or informational videos and is broadly used by professional gamers and vloggers as YouTube is a major source of earning for them.
You are more likely to generate more views for your videos on YouTube than on any other platform. YouTube offers great search capabilities, and the videos are indexed to appear on Google searches as well.
Public streaming allows you to share your videos with the public without any limitations and reach a wider audience. Public streaming not only helps you to communicate with a diverse audience, but also helps your content to achieve more recognition.
Dailymotion allows the user to upload videos without any restriction on the number of videos, free of cost. Almost 300 million people actively use Dailymotion. The public streaming platform facilitates a single video of up to 2 GB and a duration of 60 minutes.
It not only supports HD videos but also delivers 4K videos. The video platform has a sleek style and makers can make a livelihood by uploading videos as they can earn on ads.
Vimeo is a public streaming platform that delivers hosting and collaboration features, it also produces leads and provides instruments for sharing and compressing. Vimeo has acquired more than 200 million active users, just 9% short of the entire user volume of YouTube.
The platform facilitates live streaming, promotes an interactive portal, delivers 4K videos, offers a playback option, and provides the opportunity to modify videos after upload.
Facebook has introduced a new feature titled Facebook Watch that permits users to search and watch videos according to the content that appeals to them based on their watching history. Facebook has a user base of 300 million people, which is greater than YouTube.
The public video platforms deliver live streaming options and the option to earn through ads. It allows users to restrict their audience when playing a retargeting advert and reach a broader and more diverse audience than YouTube, and it also allows videos up to a size of 10 GB and a duration of 4 hours.
Twitter has introduced a new feature, Twitter Live, which has been focusing on the sports category and covering it for the last 3 years. If you are new to this industry of producing videos, Twitter is a better option as compared to YouTube.
This public streaming platform supports live streaming and DIY content that involves minimal production, also known as low-fi videos.
Instagram has launched a new video-sharing feature known as IGTV, which is 100% operative through mobile. It was launched in 2018 and is a good place for individuals or businesses seeking no views on YouTube.
IGTV is a better option to upload low-fi videos and facilitates available video design set up on our mobile devices.
Video portals play a significant role in our professional routine, and there are two types of video portals; ones that support private video streaming and other ones that support public video streaming.
There are several features associated with each type of different platform mentioned above and you can select the one that best suits your type of video.
If you are looking for a private video portal like YouTube, then feel free to sign up for a free trial of our VIDIZMO platform. Trusted by notable organizations such as The Hartford, ExxonMobil, Yamaha, the platform is worth exploring.