On the surface, VIDIZMO and Kaltura seem to offer similar enterprise video platform capabilities to capture, store, manage and share live and on-demand videos across organizational units. Both solutions are also recognized by Gartner in their Magic Quadrant for Enterprise Video Content Management (EVCM). However, there are fundamental differences between the two solutions, specifically in terms of solution completeness and readiness for business users, licensing, deployment flexibility, customer support and industry focus.
While both solutions offer a complete set of video streaming functionalities, the two companies have a fairly different approach to business. Specifically, VIDIZMO offers an integrated enterprise video platform designed to suit both technical and non-technical users. With a business-ready solution, VIDIZMO also offers predictable pricing, flexible deployment in customer infrastructure, and strong customer support services. In comparison, Kaltura provides a fragmented platform with a significant number of partner dependencies coupled with unpredictable pricing, poor customer support, and lack of deployment flexibility.
Here is why the distinction matters.
Business-ready video streaming solution vs. a fragmented video platform
We have designed VIDIZMO to be an integrated, easy-to-use platform with complete video features and capabilities built into the solution. With our platform completeness and ease of use, a business user with little to no technical expertise can start using the platform within minutes. In a consolidated solution, we also provide all standard features to capture, transcode, transcribe, live stream, store, manage, search, and share video and digital assets – without the need for feature add-ons, plug-ins or external partner dependencies to enable core video platform functionalities.
Kaltura takes a different approach. Instead of providing an end-to-end business solution, Kaltura offers a rudimentary platform, which needs to be built upon using third-party components to offer standard video platform capabilities. A lot of these necessary functions such as video transcription and smart search are provided by Kaltura partners and need to be purchased as add-ons.
For instance, VIDIZMO offers built-in capability for machine-generated transcription and closed captioning for all videos whereas Kaltura provides this features through a partner at a higher price and long turnaround time per transcript. This means that a basic video feature that VIDIZMO provides out of the box would, in the case of Kaltura, need to be coordinated and licensed separately from Kaltura partners, not to mention the platform set up and use would require IT expertise.
Other VIDIZMO capabilities such as AI-powered multilingual search, optical character recognition (OCR), facial recognition, voice recognition, and object recognition are simply not supported by Kaltura.
One license with flexible pricing models vs. à la carte pricing with fixed licenses
Pricing is an important consideration for any customer evaluating a video platform for their organization.
There are three pricing factors crucial for any customer: Predictability, flexibility, and simplicity.
Here is how VIDIZMO provides a more predictable, flexible and simple pricing model compared to Kaltura:
Flexible pricing: VIDIZMO offers an active-user licensing model or consumption-based pricing in addition to registered user pricing. What this means is that you are only billed for the users who actually ‘use’ the system or log in to a system in a given calendar month. This significantly reduces the overall licensing cost for our customers as they do not have to pay for users that were registered but didn’t end up using the platform – a common challenge for big enterprises with a large, geographically dispersed workforce with varying levels of video use. In contrast, Kaltura only offers a fixed registered users pricing, where a customer has to pay for all registered users, whether or not they use the platform in a given period.
Simple pricing: When you purchase VIDIZMO, you pay a single licensing fee for the number of registered or active users who use the video platform. We provide you one solution with complete platform features and capabilities under one simple licensing fee, without any extra charges for basic video platform components such as video portal, search, standard integrations, mobile video streaming, etc. By comparison, Kaltura has an à la carte pricing model, which means that standard platform features, such as ones mentioned above, are offered as ‘extras’ with an add-on pricing – extras that add up fast to significantly raise the final licensing cost.
Predictable pricing: Closely linked to pricing simplicity in a single licensing fee vs. à la carte pricing is price transparency and predictability for the client. With VIDIZMO, the customer gets one licensing fee for standard platform capabilities, which helps companies with internal budgeting and expense forecasting. However, with Kaltura, customers are often quoted a misleadingly low price at first, which then increases considerably once the necessary features are added one by one, only to reveal a much higher price compared to what was quoted. This lack of pricing transparency means Kaltura’s pricing is difficult to predict over time as customers realize the need for some necessary features that are missing from the platform or as their video use case expands over time.
But what about Kaltura’s self-hosted open source video platform, you may ask?
The open-source version of their software is extremely limited in the features it offers, and acquiring the basic yet lacking features requires users to upgrade to Kaltura’s hosted and paid solutions. However, even within the paid offerings, there is a long list of features such as a video portal, search, mobile streaming, integrations, etc. that are licensed separately in the above-mentioned costly à la carte pricing model.
A video platform for business and IT users
VIDIZMO offers an integrated yet flexible video platform that is ideal for both business and IT users. With all basic video platform capabilities built out of the box, a business user can start using VIDIZMO without any technical knowledge or expertise. However, if an enterprise IT team wanted to configure and customize VIDIZMO to suit their infrastructure or industry compliance needs, our platform is modular enough to enable that as well. In fact, VIDIZMO offers a robust set of APIs and HTML widgets that make it easy for a business’ IT to develop or customize the solution as per their needs or preferences.
Kaltura, on the other hand, mainly serves the IT user as it requires technical expertise to set up, install, configure, update and manage the video platform. What this means is that not only is Kaltura not as user-friendly for non-technical teams, it also requires significant effort on the part of the IT users – effort that could be channeled towards other, core IT functions. In the case of Kaltura’s open source software, an organization would need to hire an expert and dedicate the resource to using and improving the open source software or train someone to do so, not just during the installation cycle but also for recurring software upgrades, new releases, etc.
On-premises and cloud deployment efficiency
Both Kaltura and VIDIZMO provide flexible deployment options in the cloud, on-premises and hybrid model. However, VIDIZMO offers the ultimate flexibility and efficiency of deployment in a customer's choice of architecture.
For cloud deployments, VIDIZMO offers deployment in any public or private cloud, be it Microsoft Azure, AWS, IBM, or Google, among others.
For on-premises deployment, VIDIZMO offers the most flexible installation, storage, support, automatic software updates, AI features, and security with industry’s best synchronization with active directory users, groups, forests, and organizational units. In contrast, our closest competitors like Kaltura require that on-premises deployment is done by their teams only. Moreover, with our guided installation wizard and easily understandable how-to articles, VIDIZMO on-premise deployment can be completed in 4 hours, which is the fastest on-premise deployment time in the industry.
For hybrid deployments, VIDIZMO allows the greatest flexibility to mix cloud and on-premises storage, CDN, encoding profiles, and even multiple SSO sources with different portals in any combination -- all while facilitating highly efficient hybrid deployments in terms of cost, support and upgrades and updates.
Robust, 24/7 customer support vs. poor support
Fig. 1: VIDIZMO offers a variety of support options to provide round-the-clock customer support with low response time.
With a dedicated focus towards delivering the best customer support, VIDIZMO implements a customer-first business policy to provide the highest level of customer orientation and support efficiency. We offer a tier-based support model with standard, premium, and premium plus support options. The enables our customers to avail 24/7 support, low response time and a broad range of contact options, including support over the phone, email, online ticket submission, live chat as well as onsite training, depending on business-specific support needs. VIDIZMO also offers a comprehensive set of self-service documentation and help site, which further empowers our customers to resolve any operational issues efficiently while also enabling our on-premises customers to self-install VIDIZMO application in a matter of hours.
By comparison, Kaltura is known for having poor customer support that results in low customer satisfaction. Our clients often report low customer satisfaction with Kaltura’s support services due to numerous complaints about poor support, lack of responsiveness, lengthy response times, and overall fewer support options. Not only this but Kaltura reportedly has major inefficiencies in its on-premises deployment and support. In addition to drawn-out on-premises deployment time frames, ranging from several weeks to even months, Kaltura customers have also reported considerable backlogs for reinstallations, customizations, configuration and long scheduling times for fixtures and upgrades.
OVP focus vs. OTT focus
A company’s market focus is a key indication of where it chooses to direct its strategy, investment and innovation.
For more than a decade, VIDIZMO has maintained a dedicated focus towards serving the online video platform (OVP) market for enterprise customers. With this, we devote our business strategy, product innovation, and investments toward providing leading-edge video solutions for the enterprise market.
Kaltura also targets enterprise customers. However, over the last couple of years, their focus has shifted away from the enterprise video to the Over The Top (OTT) television market. Naturally, this shift has directed their investments, innovation and business strategy towards developing their proposition for media companies in the OTT market instead of the enterprise video market.
VIDIZMO and Kaltura may operate in the same enterprise video market but it is over simplistic to assume that we offer similar solutions or target similar audiences.
Kaltura specializes in providing a video platform that requires a great deal of configuration to create basic and custom video solutions. Accordingly, their product licensing reflects the same level of complexity. While Kaltura’s open source software may initially seem like an attractive choice from a cost perspective, the platform’s incompleteness reduces its viability for complex enterprise video use cases – unless you account the expensive add-on pricing for basic features, which, one by one ends up amounting to a much higher cost than expected.
In comparison, VIDIZMO focuses on providing easy-to-use business-ready video solutions in an integrated video platform with a simple yet flexible licensing model. Unlike Kaltura, our core video platform is a complete solution with a single yet flexible licensing that includes all necessary video platform capabilities, eliminating the need for expensive feature-by-feature add-on pricing like Kaltura’s. We do this to provide a business friendly solution that does not require any technical expertise to set up and operate like Kaltura’s video platform, which is designed to suit a technical IT user or media companies with complex video requirements.
However, it must be noted that with an open and modular application architecture, VIDIZMO, much like Kaltura, has the ability to provide easy platform configurability and decentralized control for those who would like to customize the product for their specific business needs.
Unless your organization wants to build and develop a video platform, it makes far more business sense to invest in a platform that provides business-ready video solutions that specifically cater to enterprise video needs in a rapidly evolving market with increasing business video use case complexities and challenges. With Kaltura shifting its focus towards the OTT television market, it makes even more sense for businesses to rely on a company like VIDIZMO that continues to innovate and invest in the enterprise video space.
If you have any questions about VIDIZMO video platform or how we differentiate against Kaltura, contact us today or request our 30-day free trial to see how we provide a differentiated video experience for your specific organizational needs.