In the rapidly evolving business landscape, the importance of organizational learning and development cannot be overstated. Every company, regardless of its size, is grappling with the same question: How do we upskill our workforce efficiently and effectively? Traditional methods of training, such as classroom sessions and static e-learning, are falling short. They don't engage employees, they don't scale well, and they don't provide actionable insights into how well people are actually learning. The pain point is that organizational training is broken, and companies need a better solution.
Traditional Training Methods Are Outdated and Ineffective
Learning and development (L&D) departments have long relied on a combination of in-person sessions and static e-learning courses. But the problem is that these methods don’t stick. Employees are bombarded with information during a training session, only to forget most of it within a few days. According to a study by the Harvard Business Review, employees forget nearly 75% of what they learn within just a few days.
That’s a massive failure for any L&D program.
Moreover, traditional training is rigid. It's often tied to scheduled sessions or outdated learning modules that can’t be easily updated or scaled. For companies growing rapidly or adapting to new challenges, this lack of flexibility in training is a critical pain point.
Another issue is employee engagement. Employees are tuning out. They see training as an interruption to their day rather than an opportunity to grow. In the era of on-demand video content, where people are accustomed to learning from YouTube or TED talks, how can static slides and monotonous training sessions compete?
The Cost of Poor Training Is Higher Than You Think
Organizations that fail to modernize their learning and development processes are setting themselves up for failure. Let’s break it down:
- Wasted Resources: Companies pour millions into L&D programs, yet most employees forget what they’ve learned within days.
- Low Engagement: Disengaged employees are more likely to leave. A study by Gallup found that highly engaged employees are 87% less likely to leave their companies than their disengaged counterparts.
- Compliance Risks: In industries like healthcare, finance, or manufacturing, poor training can lead to compliance issues—costing companies in fines, legal fees, and damaged reputations.
- Slower Innovation: Organizations that don’t foster continuous learning will find themselves lagging behind competitors who can adapt faster to new challenges.
So, what’s the solution? How can organizations make their training more engaging, scalable, and effective?
Enterprise Video Platforms to the Rescue
An enterprise video platform can solve these problems and revolutionize your organizational learning and development strategy. Here’s how:
Engaging Content Delivery
An enterprise video platform turns boring, static learning modules into engaging, on-demand video content. Videos are easier to digest, and they align with how people already consume information in their everyday lives. Whether it’s quick tutorial videos, employee-generated content, or micro-learning sessions, video keeps employees engaged and eager to learn.
In fact, research suggests that employees are 75% more likely to watch a video than read a document or article.
Scalability and Flexibility
Unlike traditional classroom sessions, which are limited by location and time, a video platform is scalable. Whether you’re onboarding 10 or 10,000 employees, everyone can access the same high-quality training videos, on-demand. This flexibility ensures that employees can learn at their own pace, whenever and wherever it’s convenient for them.
In-Depth Analytics
A key advantage of an enterprise video platform is the ability to track and analyze how well employees are engaging with the content. With detailed video analytics, you can see who’s watching, how long they’re watching, and whether they’re engaging with key segments of the training.
Learning doesn’t stop at the creation of content; understanding how employees are interacting with that content is just as important. This data allows L&D teams to refine and optimize training strategies based on real, actionable insights.
Customization and Personalization
A one-size-fits-all approach to learning and development doesn’t work. With an enterprise video platform, companies can create personalized learning paths for different teams or roles. For example, new hires might receive onboarding videos tailored to their department, while seasoned employees receive continuous learning modules focused on leadership or technical skills.
Interactive Features
Video content doesn’t have to be passive. Features like quizzes, annotations, and in-video surveys can be added to make the learning experience interactive. This doesn’t just engage employees—it ensures better retention of information.
Employees who engage with interactive elements during video training sessions retain more information, making the training process more effective overall.
Cost Efficiency
While setting up an enterprise video platform may seem like a significant investment, it saves money in the long run. There’s no need to constantly hire external trainers or rent out training spaces. Plus, videos can be reused and updated easily, making them a cost-effective solution for ongoing learning needs.
Why You Can’t Afford to Wait
The future of learning is digital, and video is at the forefront. Organizations that continue to rely on outdated training methods will fall behind. Whether its ensuring employees are up to date on compliance requirements or empowering your workforce with the skills they need to innovate, an enterprise video platform is no longer a "nice to have"—it's a necessity.
Take the Next Step in Modernizing Your L&D Strategy
It’s time to retire the old methods and embrace a more efficient, engaging, and scalable solution for your organization’s learning and development needs. An enterprise video platform allows you to do just that. By delivering dynamic, interactive content, backed by in-depth analytics, you can ensure that your employees are not only learning but also retaining critical information that will help them grow and succeed. With effective communication, organizations can ensure a rise in 25% of their productivity.
Don't let outdated training hold your organization back. The time to invest in an enterprise video platform is now.
People Also Ask
What is an enterprise video platform?
An enterprise video platform is a centralized system for managing, delivering, and analyzing video content. It is specifically designed to help organizations scale their learning and development programs through engaging video content.
How can video improve employee engagement during training?
Videos are more engaging than traditional text-based learning. They combine visual and auditory elements that help retain information, and interactive features like quizzes can boost engagement further.
Can videos be customized for different departments or roles?
Yes. An enterprise video platform allows for personalized learning paths, ensuring that each employee receives relevant content tailored to their role or department.
Is video training scalable for large organizations?
Absolutely. One of the biggest advantages of a video platform is that it can be scaled across the entire organization, ensuring everyone has access to the same content, no matter where they are located.
How secure is an enterprise video platform?
Most enterprise video platforms come with robust security features like encryption, access controls, and audit logs to ensure your content and employee data are protected.
How can a video platform support compliance training?
With detailed analytics, you can track and verify that employees have completed compliance training. In industries like healthcare or finance, this ensures that all necessary regulatory requirements are met.
What industries benefit most from an enterprise video platform for training?
Industries like healthcare, finance, manufacturing, and tech, where continuous training and compliance are critical, benefit most from the efficiency and scalability of a video platform. However, any organization looking to improve learning outcomes can take advantage of the platform's features.
Posted by Sarim Suleman
Sarim Suleman is a Product Marketing Executive with a deep understanding of Enterprise Video Content Management and Digital Evidence Management. He is dedicated to applying his expertise to explore customer challenges and deliver effective solutions that address their needs.