Live streaming is the new trend on the Internet these days. In only less than two decades, live videos have become an integral part of digital content. From sporting events and concerts to video games and 'uploading' on social media, it is one of the most popular forms to consume content. Live streaming is at the same stage of evolution in which social networks were 5 years ago: all brands want to be there, although they are still not very clear with the objectives, how to do it and how to measure performance.
In 2016, the main platforms like YouTube, Facebook, Twitter finished improving their live content features, and during 2017, users, brands and media experienced a Livestreaming boom. Now in 2021, post-COVID, a different kind of boom has been seen in live streaming. Live video transmission is the sending of video over the Internet in real-time. In a typical way, it takes the form of broadcasts where a creator streams video content to multiple users at the same time.
"73.17% Look for Both Live and On-demand Streaming in One Video Platform"
Based on our survey of 173 IT Leaders and Procurement SpecialistsThe main benefits of live streaming for brands are:
- It allows you to interact with your audiences in real-time
- Provides a more real and close image of the brand with its audience, generating more empathy and closeness
- It is more spontaneous and therefore is perceived as more authentic
- It allows you to do cycles of interviews with CEOs, pre-launch products, build employer branding showing offices and a good working environment, and live broadcast of events of all kinds: sports, recitals, launches, etc.,
- It promotes the creation of user-generated content that is best received by the younger generations (millennials)
To analyze the impact of live video streaming, it is important to understand how consumers are receiving and perceiving live video content. So we've created 50 incredible live video streaming statistics for improving your brand video strategy.
General Live Video Statistics1. According to a UBS report published by eMarketers, 36% of Internet users watched a live video in the past year (UBS Report)
2. By 2027 live streaming industry is expected to reach $184.3 billion (Business Wire).
3. Live content gains 27% more view minutes per view, 6 more minutes, or 24.41 minutes on average, for live video compared to video on demand (just under 18 minutes) (Conviva).
4. The live video streaming market expects an estimated reach of $149.34 billion (about $460 per person in the US) by 2026 (Evaluate Reports)
5. Live video is expected to grow 15 times by 2022 and reach a 17% share of all Internet traffic (Cisco).
6. 2019 Coachella was the most widely viewed live music event with 82.9 million live views (Variety).
7. Video transmission increased by 72.4% between the first quarter of 2018 and the first quarter of 2019 (Streaming Media).
8. The online live streaming industry grew 99% between April 2019 and April 2020 (Daily eSports).
9. Video streaming accounted for 60% of Internet downlink traffic in 2019 (Sandvine).
10. The Chinese live broadcast industry has more than 425 million users (CX Tech News).
11. 80% of consumers prefer to watch a live video to read a blog (HubSpot).
Live Streaming User Statistics
12. More than half of people between 18 and 49 do not watch television much or not at all (eMarketer).
13. 63% of millennials watch live content regularly, making it the largest group of users of live content. They are also the biggest live video creators, FYI (Twitter Marketing).
14. 40% of computer and mobile video viewers are in the age group 13 to 34 years (Nielsen).
15. 60% of young adults in the United States primarily use online broadcasting for watching television (Pew Research Center).
16. 55% of Twitch users are between the ages of 18 and 34 (Influencer Marketing Hub).
What the Spectators Expect
17. 67% of viewers believe that video quality is the most important factor when watching a live broadcast (Duct Tape Marketing).
18. OTT platforms with a lower quality video run the risk of losing about 25% of their revenue (Influencer Marketing Hub).
19. Live broadcasts do not start 2.6% of the time (Conviva)
20. Video startup failures decreased 33% year-over-year, buffering is 41% down, and image quality up to 25% (Conviva).
21. Due to the coronavirus pandemic, live events on average had 20% live streamers who couldn't attend in-person (GWI)
22. 85% of consumers want to see more brand videos (Wyzowl).
23. More than 50% of live broadcast viewers leave poor quality feeds in 90 seconds or less (TechRadar).
Device Usage Statistics
24. In 2020, 232 million people streamed or downloaded video across all devices in the US (Statista).
25. Internet users watch videos on their mobile devices for an average of 16 minutes per day (Statista).
26. On a computer, videos are watched for an average of 7 minutes per day (Statista).
27. Online videos with boot times greater than two seconds have significantly higher video stream dropout rates, with each additional second causing 6% of viewers to bounce back (Akamai).
28. 56% of millennials are more likely to watch live video on a smartphone and 44% say they prefer a tablet (Pipe Wolf Media).
Live Video for Businesses
29. In 2019, 55% of companies used live video for their commercial broadcasts (Haivision)
30. 45% of live video audiences have and are willing to pay for live streaming their favorite sporting events (Influencer Marketing Hub)
31. 65% of companies say they broadcast live to multiple locations (Influencer Marketing Hub)
32. According to statistics, watching a live video increases the likelihood of buying a concert or event ticket by 67% (Eventbrite)
33. 45% of the audience is willing to pay for a live video, exclusive or at the request of the presenter of their choice (GO-Globe).
34. Around 54% of consumers prefer watching video content from the companies and brands they support (HubSpot).
35. 53% of companies stream or broadcast live video at least once per week, including 29% live every day (Haivision).
36. Companies say their top three challenges are live streaming to remote employees (41%), live from remote sites or conference centers (39%) and bandwidth management (36%) (Haivision).
Social Media Live streaming
37. Facebook has paid over $50 million to publishers and celebrities to use Facebook live (The Wall Street Journal).
38. About 50% of live video viewers on Twitter are under the age of 25 (Adweek).
39. There was a 5% increase in unique YouTube viewers in 2020 (Business of Apps).
40. Facebook Live Videos are watched by 78% of the users of the Internet (BloggingX).
41. 60% of the 100 most popular YouTube Live Streams have occurred in the last 2 years (Think with Google).
42. Almost 75% of millennials say that videos are useful to compare products purchased online (PR Newswire).
43. 80% of people prefer to watch a live video of a brand instead of reading their blog (TechJury).
44. 82% of viewers say they prefer to watch a live broadcast rather than the social posts of a brand (TechJury).
45. Video content has 39% more chances of being shared (Influencer Marketing Hub).
46. The display of ads for live broadcast ads has increased 27% for long videos and 20% for short videos (Influencer Marketing Hub).
Live Video Streaming Monetization
47. SVOD subscriptions are expected to reach 383 million worldwide by 2021 (TechJury).
48. In the fall of 2020, more than 50% of pupils have virtually attended school (3Play Media)
49. The video streaming market is expected to be worth $124.6 billion by 2025 (TechJury).
50. Companies that use video featuring real users increase their income 49% faster than users who do not use videos (WordStream).
The live streaming boom has created new challenges for brands. According to Digidays magazine, audiences want to see more real faces, and authenticity becomes a key to being successful on social media and especially on live broadcasts. The most successful and engaging broadcasts are those conducted by common brand employees showing behind the scenes or how to use a product, rather than those more produced broadcasts in which a celebrity is hired to drive.
Now you can see how your brand can benefit from live video streaming. If you’re looking for a reliable live video streaming solution, we recommend VIDIZMO. VIDIZMO is an end-to-end video streaming and content management system with interactive, low latency live streaming services. Take a 30-day free trial to try out the platform for yourself, or contact us for more information.