Attention spans are dwindling; the window to impress is just 8.25 seconds!
So, when it comes to content creation, educational institutions, SMBs, and enterprises prefer visuals. The science behind this is that images are processed 60,000 times faster than text.
This is why videos and presentations are the go-to medium for lectures and informative content. Besides having better odds of getting the word across, the chances of reaching a wider audience also increase. For instance, in the US alone, 85% of internet users watch online video content on a monthly basis.
Both these mediums seamlessly fuse visuals and text, making them appealing to diverse learning styles and preferences. Fortunately for us, the accessibility of video recording and presentation software has simplified the process, enabling a smooth start to content creation.
But how do you ensure videos and presentations speak volumes without derailing your prospects halfway? Well, if properly executed – the sky is the limit!
That said, check out our detailed guide for clarity on how to create impactful visual content.
However, if time is of the essence, we encourage you to test our all-in-one solution directly.
Step 1: Generate Ideas for Your Content Creation
It all starts with an idea. From the get-go, you should be clear on the intent so that you never move away from the overall goal.
To put it simply, you need to be aware of what the purpose behind creating the content in question is. To paint a clearer picture, ask yourself:
- Do you want to inform your audience?
- Do you want to educate them?
- What specific message do you want to convey?
- How can your content benefit and resonate with your audience?
- Are you aiming to entertain, inspire, or persuade?
When it comes to video recording, these kinds of questions can give you enough information on the type of content required.
For presentations, however, the scope can be a bit more limited since the average attention span during presentations sits at around 10 minutes, requiring you to be more concise.
Step 2: Complete the Necessary Groundwork
Practice makes perfect, and there is no reason this principle would not apply to videos and presentations. Whether you’re teaching a class or hosting a compelling demonstration, you need to be well-prepared for the task.
Start by compiling the necessary materials and then place them in an organized manner. No matter how your content creation skills are, at this stage, you must ensure that:
- You’ve done your research and have acquired the necessary data
- You’ve organized your content creation ideas to make a clear visualized roadmap
- You’ve penned everything down to make a concise outline
Step 3: Gather the Necessary Tools
If you plan to make stellar videos and presentations, you need the right content creation tools – simply put, good gadgets and software lead to more promising results.
For instance, when recording videos, a decent camera, lighting, and microphone may suffice; however, to take things up a notch, you will need more professional equipment.
In short, depending on the scope and budget of your content, you can go anywhere from using your webcam and headset to a full-blown dedicated camera and microphone.
Of course, there's more to video creation than just your webcam. For instance, if you lack the confidence to be on screen or are camera-shy, you can take advantage of screen sharing. Some content creation tools will even give you a side-by-side view of your camera and work screen.
When it comes to presentations, you require suitable, easy-to-use software to present everything professionally. You must ensure that each slide passes the glance test — spectators can get the gist within three seconds.
For best results, remember to create a compelling story or theme and have lots of interactive content.
Step 4: Throw in Some Visual Assets
Visual elements are a key part of content creation. Information may be important, but its impact and consumption are amplified with visual flair. In fact, a study conducted by 3M highlights that incorporating visuals, such as slides, can increase an audience's retention of information by up to 42%.
Supplementing cold, hard facts and data with stunning visuals in videos and presentations is crucial. These aren’t just elements to make our content look appealing; they are strategic tools to complement it effectively.
Whenever you sense your audience's attention waning, a well-placed chart, graph, or infographic can reignite interest and reinforce your message.
You can even employ subtle techniques, such as tweaking transitions or adding animations to merge visuals into your content seamlessly.
If used in the right manner, visuals can speak volumes, so have a healthy balance – a 70:30 ratio will do you justice, i.e., 70 for images and other elements and 30 for text.
Step 5: Unveil Your Work by Publishing it Online
Once you’re satisfied with the scope and execution of your content, you can move towards publishing it where you deem fit.
There are several publishing platforms for videos that you can use. However, you should ensure that they fit your security needs, especially if you’re using them to deliver sensitive information.
Similarly, you can find several platforms to publish your presentation. Once again, you should make sure that your publishing efforts meet your privacy needs.
While publishing to a public platform can get you more reach, you don’t want it to come at the cost of revealing privileged information.
Step 6: Connect with Your Audience by Sharing Your Content
In the ultimate step of your content creation journey, it's time to share your polished work. Regardless of whether you opt for private or public sharing, the goal remains the same: delivering your content to your intended audience effectively.
Videos can be shared by either generating a shareable link from the platform you published to, or by embedding.
If you’re dealing with several files, consider investing in a Content Management System. This will help you keep things organized and easy to search, view, edit, and distribute.
Presentations can often be shared directly without the use of a platform. If you’re using Microsoft PowerPoint, you can even select the in-built “Share” option. This will give you HTML code that you can embed on your website of choice.
Want to Simplify the Process? Choose VIDIZMO's Content Creation Tool!
Creating content is demanding work, but it does not need to be. VIDIZMO’s Content Creation tool within its EnterpriseTube allows you to effortlessly streamline the process from start to finish.
Using as little as your computer, built-in camera, and microphone, you can craft compelling content that resonates with your audience.
VIDIZMO’s one-click record lets you capture your audio, video, and screen all in one go. Engage your audiences in new ways as you put up your presentation on screen along with your feed. You can even switch between feeds or have everything displayed in a tiled view.
Don’t like the look of your surroundings? No problem. You can blur or replace your background with virtual backgrounds, ensuring you remain the focal point.
Background noise drowning you out? Use noise suppression to keep the audio in check as you deliver your lecture or presentation.
Once you have perfected your content, publishing it is a breeze on VIDIZMO's EVCM Platform. Enhance your content with interactive elements like quizzes, surveys, polls, handouts, and more.
Generate a simple link to share your content while maintaining control over who has access to it. Your content is viewed only by those you define.
The process of content creation allows you to seamlessly transform your ideas into engaging videos and presentations. By following these carefully crafted steps, you can ensure that your content not only informs but captivates your audience.
VIDIZMO's Content Creation Tool offers you an out-of-box solution for a streamlined path from inception to publication.
Embrace the journey of making excellent content with VIDIZMO’s EnterpriseTube Platform. Sign up today for a free trial (no credit card required), or talk to us to learn more.