Online videos have become a need of time where organizations are now scaling their resources to optimize results. According to a study conducted by Marketing Land, videos are the second most used content marketing tactic.
This clearly indicates that businesses have adopted videos as an essential marketing tool, along with in-person events and social media content.
On the other hand, you can still learn how to create a blog and share informative articles, which you can later be repurposed.
Video Content is the Future
The trends of the business fraternity have changed drastically over the past few years. According to research conducted by Forrester Research, people are 75% more likely to watch a video than to read text like documents, emails, web articles, etc. Thus, it is speculated that in the coming five years, people will spend more time viewing content than reading it in general.
Online videos are on an inimitable rise and are likely to bolster in the future. Enterprises are aware of the substantial increase in the demand for videos by employees and customers, which has forced them to deploy sophisticated video tools such as an enterprise video content management system to streamline their resources, conduct product demonstrations, engage clients and employees, etc.
According to Cisco research, online videos are likely to account for almost 69% of all consumer Internet traffic. Moreover, the number of videos available on-demand will also increase threefold.
Millennials are now inclined to use videos as their primary source of information and entertainment. Businesses need to understand this thoroughly to engage employees and clients. Those enterprises that do not include videos in their marketing and onboarding strategies will have difficulty retaining clients, competing with competitors, and satisfying their human resources.
It would not be wrong to say that video is the future of content marketing, as 64% of marketers expect the medium to be part and parcel of their strategies. Several studies indicate that almost more than half of the top-tier organizations are using online videos to generate consumer and employee interest.
A major factor to consider while dealing with videos is their penetration amongst the masses. On average, YouTube boasts one million unique visitors each month, whereas Facebook claims to be probably all video and no text in the coming five years. These statistics prove that organizations need to start thinking about the ingestion of videos in their day-to-day strategy to remain on par with the needs of the time.
Implications of Online Video for Content Marketing
The world is embracing information overload, and it has become hard for enterprises to engage employees and customers. It is important for enterprises to come up with digestible content. Otherwise, there is a high chance that they will move on. Video easily overcomes this barrier since it can transfer a large amount of information in a faster and more engaging manner.
Axonn Research highlighted that almost seven out of 10 people start developing a positive association with brands with intriguing video content.
The question here arises: is video really a possibility for enterprises? Yes. Production costs have gone down substantially, and you do not need any tech geek to work out how to go about it. Having an enterprise video content management system (VCMS) such as Vidizmo is a great tool for organizing, managing, and storing your video content. Enterprises can simply upload their video content on a VCMS and can surface it on social media for mass consumption or restrict it to their employees only. Moreover, customers can also be given product demonstrations through the portal, and the centralized repository makes it simple to extract content as and when required.
Things to Consider
There are few things to consider if you wish to gain maximum return on your investment. Firstly, keep in mind that the video content you surface is relevant to your target audience. If your client or employee is having difficulty in comprehending to your message, then you are merely wasting time.
Promote your online video across various platforms. Promotional content can be surfaced on social media and other relevant channels. However, if your video contains sensitive content and is accessible to a niche audience such as your employees, then Vidizmo allows users to set parameters for the availability of content.
Moreover, you need to ensure that the video you surface is easy to search. Vidizmo allows you to index videos for searches solving the problem conveniently. Moreover, it supports all relevant platforms such as iOS, Android, Windows so that accessing is possible at anytime, anywhere.
Lastly, let your creative juices flow. Focus on your video and content strategy to embrace unparalleled results. It is an accepted phenomenon that creativity can supersede the cost involved in production. So, by getting it right, you will not only create engagement but will also garner the trust of your employees and clients.