How Financial Institutions & Banks Can Benefit From a Video Platform?

Learn more on how financial institutions and banks can make use of video banking and video analytics.

The new era of global digitization has spawned unprecedented possibilities and one of the recent advancements in technology are video platforms. But how can financial institutions and banks benefit from video and their analytics. Read more in this blog. 

Video has numerous use cases within banks and financial institutions, ranging from workplace training to data visualization, product marketing, sales enablement and customer support.

Reforming Corporate Communication in Banks Using Video

Through a video platform, banks and financial institutions can ensure transparent corporate communication to keep stakeholders informed. Through live and on-demand video streaming, banks and financial institutions can stream video for the following use cases.  

Timely Communication of Regulatory Changes

The banking and financial sector is heavily regulated and experiences a continuous influx of regulatory changes required for implementation in banking institutions across the board. According to Deloitte, It is important for banks to stay informed of regulatory changes and remain agile in its implementation. 

Since most banks are fairly large institutions with a workforce situated across several regions, effectively communicating regulatory changes in a timely manner is a challenge.

Through video communication, regulatory mandates can be live-streamed or presented in an on-demand video for organization-wide viewing and timely implementation. Individual users can access the live stream or on-demand video in a consolidated video portal, with user-access granted to all employees (or even external stakeholders) through single sign-on integration. Members of management or those authorized with the mandate’s enforcement can also use detailed video analytics to track user-level engagement with the content to ensure every employee views the required videos to completion within a required time frame. In terms of cost-savings, one can simply crunch the numbers to quantify how much time and resources are optimized and processes streamlined as a banking video platform eliminates the costs burden of constant on-ground communication and even travel expenses, not to mention, the penalties incurred in case of a failure of timely compliance.


Corporate Social Responsibility and Other External Communication

It is important for banks and financial institutions to communicate with external stakeholders, to establish and maintain their corporate image. This can be in the form of videos of corporate announcements or videos of CSR activities carried out by the institution. 

Through means of a video platform such as VIDIZMO, banks and financial institutions can either stream live video to external audiences or make them available on-demand. These videos can be embedded on their corporate website or shared with relevant stakeholders such as partners, large customers and others, through means of a shareable links. 

Learn More on Using a Video Platform  for Corporate Communication

Using Video for Customer Education and Customer Service

Banks and financial institutions usually deal with complex products and services, which may need to be explained in detail to customers. These can include FAQs and details for loans and investment options, saving plans, insurance etc. 

Video is a great medium for communicating and educating your customers, when it comes to complex products and services. According to statistics, people are likely to retain 95% of a message communicated through a video as compared to 10% by text. According to a survey by biteable, 74% of marketers think that video is more effective than static imagery. 

Banks and financial institutions can record vodcasts, conduct webinars, make explainer videos or short advertisements, and upload them on YouTube or a centralized video platform. The benefit of doing so on your own branded video platform, is that viewers can get an ad-free experience and you can also group related content together.   

Here's How We Use Video!

Through detailed analytics and interactivity features (surveys and handouts), the performance of these videos can be monitored. VIDIZMO is a video platform that provides analytics regarding engagement trends, geographic and device heatmaps, completion heatmaps, and integration with Google analytics.  

Using Video for Banking Workplace Collaboration and Training

A contemporary banking video platform addresses a range of banking use cases for video, including internal corporate communication (such as one outlined earlier), live executive broadcasts, employee training and learning, inter-team collaboration, and knowledge sharing -- all of which also suits geographically dispersed teams that often span across diverse locations around the globe.  

Video-based training sessions or product knowledge tutorials, for instance, can be disseminated to employees across all bank branches through a single banking video platform. Within the platform, videos can be combined with other digital media assets such as images, graphs, text documents, or infographics for an enriching audio-visual learning experience. Moreover, to increase video training interactivity, quizzes or polls can be embedded within the videos, and platform analytics can be used to track viewing completion data, which can also generate completion credits or certificates that can be awarded to trainees -- all within the video platform. All this while, the video platform can also be integrated with the corporate LMS to launch video capabilities and insights there as well.   

Optimizing Banking Digitization with VIDIZMO

VIDIZMO is a Gartner-recognized enterprise video content management system that offers a comprehensive banking video platform to address all needs for live and on-demand video streaming and digital media asset management. In a fully branded and white-labeled banking portal, VIDIZMO provides a highly customizable and configurable application that can be deployed in the cloud, on-premises, and hybrid model.

With a complete range of products uniquely designed to serve industry needs, VIDIZMO provides a scalable and innovative platform that delivers a high-definition video playback experience across all devices, browsers, and bandwidth conditions. Additionally, VIDIZMO's robust security controls enable all video communication in a highly secure and reliable platform designed to vigorously combat and protect the systems against any cyber attacks or security breaches.

VIDIZMO’s high integration with a bank’s enterprise IT also promotes the operational efficiency of a rich and unified collaborative communication platform for use by their financial services digital workforce. Such an integration also opens the doors for consolidated and efficient video collaboration and communication for a widely distributed digital workforce in a highly regulated financial sector with stringent regulatory compliance requirements – fostering innovation and agility in the highly structured banking industry. 

A banking video platform such as VIDIZMO builds a true digital workplace that optimizes productivity, cross-team sharing, collaboration, unified communication, workplace training and learning, and creative product marketing and sales. Broad accessibility of video on all devices and bandwidth conditions also boosts the mobile productivity of an increasingly agile and connected workforce, which in turn drives employee engagement and eventually customer retention by enhancing the value clients get from the bank’s staff.

Resolving Network and Bandwidth Challenges in Remote Branches 

Due to the remoteness of some bank branch locations, banking staff face network challenges while delivering video to employees in such locations. For instance, during a live CEO broadcast, employees in a branch with network or bandwidth bottlenecks may experience extreme buffering while attending the live webcast or may not be able to watch the live session at all. Similarly, a live or on-demand video training is way less productive if trainees experience constant disruptions or instances of frozen or buffering video.

To resolve all such challenges, VIDIZMO employs a range of technologies that help counter video delivery issues. Firstly, VIDIZMO utilizes WAN acceleration technologies from Riverbed or Bluecoat using enterprise content delivery networks (eCDN) content caching to deliver a smooth video experience in bandwidth congested enterprise networks. Moreover, VIDIZMO employs adaptive bitrate streaming to optimize video quality or resolution, depending on the bandwidth availability in a particular branch or location. During a live broadcast, VIDIZMO utilizes multicast or P2P streaming technology to optimize video distribution within a branch while also minimizing the bandwidth consumption during the webcast.

This way, VIDIZMO ensure that all live webcasts or on-demand video are delivered at optimal quality, on any device, location, at any time – minimizing or even eliminating any latency or buffering issues by resolving all bandwidth challenges.

Delivering Ultimate Cloud Security, Compliance & Innovation with Microsoft

VIDIZMO offers some of the industry’s best cloud security, transparency, privacy & control, as well as compliance standards through native integration with Microsoft Azure and Azure Government Cloud. Azure security provides high standards for data integrity, availability, and confidentiality while Azure compliance portfolio offers a wide range of global and regional compliance offerings such as FISC, PC DSS, SOC 1/2/3, among others integral to the financial services sector for regulatory oversight and risk management.

VIDIZMO also provides out-of-the-box integration with Microsoft products and services such as SharePoint, Dynamics 365, or Skype for Business (formerly Lync), Yammer, Azure Active Directory, Microsoft Azure Content Delivery Network, and media export from Microsoft Office 365, allowing banking institutions to leverage their Microsoft applications while integrating VIDIZMO’s video and digital media capabilities.

Additionally, launching VIDIZMO on Azure or Azure Government delivers customers access to all breakthroughs and service innovations in Azure Media & Cognitive Services. For instance, Microsoft’s automated transcription and closed-captioning services, which recently achieved human parity in conversational speech recognition, delivers complete video transcriptions with superior indexing and search capabilities within VIDIZMO’s online banking video platform. Similarly, Microsoft has several other advanced video and media features on the roadmap that VIDIZMO will utilize as part of its system.

For more on VIDIZMO’s enterprise video solution, visit our website or contact us for more information.

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Posted by Rabeea Tahir

Rabea Tahir is Technology Content Strategist at VIDIZMO which is a Gartner recognized enterprise video content management system, to stream live/on-demand media to both internal and external audiences, on-premise, Azure or AWS cloud. VIDIZMO solutions are used by enterprises, government, local, state government, healthcare, law enforcement agencies, justice, public safety, manufacturing, financial & banking industry.

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