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10 Ways to Harness Video Streaming in Healthcare

By Shahan Zafar
Watching a video of a healthcare provider

The healthcare industry stands to benefit from the digital connections and innovation offered by contemporary technologies such as video streaming. As an industry that has undergone numerous technological advancements, video streaming in healthcare is full of possibilities to transform the communication between caregivers and patients while modernizing knowledge sharing and collaboration.

The incorporation of a video streaming platform, something like an internal YouTube for healthcare, could bring on transformational possibilities for healthcare accessibility, increased collaboration among care teams; improved patient engagement, and lowered operational costs.

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Before we proceed, it's important to understand that complying with HIPAA law is mandatory for healthcare organizations in the US. Learn more in our blog on HIPAA compliant video streaming.

10 Ways to Use Video Streaming and Healthcare

  1. Staff training to Improve Quality: Healthcare professionals need continuous training to keep up with evolving research and advancements in medicinal knowledge, treatments, and best practices. Video-based training is an excellent medium for interactive learning that supports varying learning styles and provides easy accessibility for self-paced learning from any device or location.
    Furthermore, audiovisual training eliminates inefficiencies associated with onsite training, involving traveling. Institutions can facilitate several activities like continuing education, medical equipment demos, best practice education, etc.
  2. Mass communication of new Regulations and Policies: Video streaming in highly regulated healthcare services enables efficient communication of frequent policy changes and mandates in a timely manner.
    Videos make such policy change announcements accessible alongside any supporting documentation to local staff as well as those located off-site or in remote regions. They can use video analytics to analyze video consumption and engagement.
  3. Aftercare or wellness videos for patients: Care teams can administer aftercare services and wellness programs remotely to disseminate instructions and knowledge to patients through an online video portal. This relieves the patient of unnecessary hospital visits and helps healthcare institutions optimize their resources better. Videos can be assigned to patients by providing them external stakeholder access to the healthcare portal for recovery and aftercare, preventative care and ambulatory care for high-risk conditions.
  4. Live-Stream surgical procedures: Some surgeries are now required to be broadcasted to a wider staff and students as a means for engaging, real-time learning. Live streaming can deliver high-quality video from the OR to various users and devices, including those in bandwidth-challenged networks. Additionally, all live videos are recorded for offline viewing.
  5. Live broadcast public and private events: Those who cannot physically attend conferences or other events can participate via live video broadcasts in real-time on their desktops, smartphones, and tablets. The U.S. Department of Health and Human Services (HHS) uses live streaming to broadcast seminars, summits, advisory council meetings, and other events that involve material discussions such as new research findings or listening sessions on strategies for improving medical treatments, etc.
  6. Interactive health webinars: Doctors can live stream interactive webinars to discuss specific diseases and treatments with patients and answer viewer’s questions in real-time via live chat. Despite the remoteness, such engagements create an immediate and natural connection between the doctors and patients while facilitating engagement for people with reduced mobility such as the elderly, disabled, or ill.
  7. Stream and record surgeries: Video streaming in healthcare surgeries offers a variety of benefits, for both, doctors and patients. Not only do recorded procedures create an opportunity for training and self-improvement, but it also enhances treatment quality through accountability – deterring malpractice, unprofessional behavior or mere carelessness. Moreover, since most medical and surgical devices now come with a camera, it is only a matter of pressing the record button to start filming.
  8. Emergency protocol training videos: Healthcare institutions can quickly disseminate contingency planning videos with protocols, action plans, and preparatory training for impending emergencies such as a state or region-wide prediction for an environmental disaster. Institutions can also share standard emergency protocols for internal emergencies for mandatory viewing to prepare them for unfortunate events that require quick response time.
  9. Customer service and ethics training: It is of prime importance that hospital staff receive optimal training to maintain quality customer service and uphold key ethical values in all their interactions with patients. For staff or ethics education, video can prove to be of immense value in providing a highly effective demonstration of commonly recurring healthcare scenarios. These videos show how to tackle the most frantic, and chaotic situations, using the right words or even body language when dealing with a distraught patient, tips on tranquilizing a stressed family, the do's and don'ts of ethical physician-patient interaction, etc.
  10. Patient testimonial videos: According to Pew Research, one-in-four adult internet users say they have read or watched someone else’s experience about health issues in the past 12 months. Therefore, with video, healthcare facilities have an opportunity to simply record customer stories and testimonials of their experience with a certain medical condition and treatment. Such compelling video content can then be disseminated to a wide audience of existing or potential patients via email, social media, websites, blogs and health news portals.

VIDIZMO, a Gartner recognized video streaming solution, offers a powerful platform designed to serve all healthcare use cases discussed above. Additionally, VIDIZMO can accommodate any other video management needs healthcare institutions may have. Healthcare institutions can integrate VIDIZMO with their existing IT infrastructure, including content management systems (CMS), customer record management (CRM) systems, learning management systems (LMS), and more.

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Tags: EVCM, Industry Use Cases, Healthcare

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