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6 min read

Why Your Enterprise Needs Smart Video Search

By Rabeea Tahir

The modern employee faces an information overload in the digital world. Swamped with the sheer volume of digital data sources, the average knowledge worker today spends 30% of the workday searching for information to do their job effectively – the equivalent of one-fourth of the working week, according to IDC data.

Search is often at the front and center of what we do and with the expansion of digital media in the enterprise, the time employees spend searching is only expected to surge. The rampant use of enterprise video across organizations, for instance, means that a great deal of business-related information will now be stored in the form of video for employees to extract insights and knowledge from.

The inherent challenges of video search

  • Video is used for a broad variety of business needs, including corporate training, learning, organizational communication, virtual meetings, knowledge sharing, and more. However, the increasing use of video as a knowledge source means more videos to search through, whether it is educational videos of a company’s subject matter experts, training videos for new employees, or recorded Skype or WebEx meetings that need to be reviewed and referenced later. This is a growing challenge for employee across the board using video for extracting information or knowledge required to help them do their job.
  • Due to the volume of information usually packed them, business videos tend to be lengthier than normal, varying between 30 minutes to an hour or more. Searching for specific information within such long videos can be a sheer waste of time, especially when there are several such videos for employees to sift through.
  • Often times, searching for videos by their title or other traditional metadata does not give users what they are looking for because the metadata does not always reflect specifics of what the video may contain. If an employee does not find what they are searching for, not only does the employee not benefit from an existing resource, it is a huge loss of the company’s investment in producing the video content in the first place.
  • Meeting notes are important. However, note-taking during video conferences or video/ audio calls can distract attendees from the discussion itself. To resolve this, it is much easier to simply record the meeting video/ audio and reference them later on. However, meetings can sometimes run for hours, which means video or audio recordings of such meetings will be cumbersome to search through.
  • Overall surging volumes of business video in enterprises across the board means that it is becoming progressively difficult for organizations to manage their video content, let alone making it accessible and easily searchable for all their employees. Moreover, firms in regulated industries or government agencies are mandated by law to provide transcripts and closed captions with each video file before distributing them among other stakeholders, which can be extremely timely and may carry a hefty cost if done without an enterprise video content management solution.

Why your organization needs efficient video search

Your employees are using video every day. If it isn’t simple training videos, then it’s corporate videos, knowledge sharing videos, sales and marketing videos, or learning videos from organizational experts, and so on. However, what use are your videos if your employees cannot locate them when they need them or if they cannot find the specific piece of information in the video that they need to extract insight or notes from?

The modern workforce, especially millennials, are a ‘Google generation’ that is used to finding what they need with a few simple clicks on a search engine. Moreover, in a fast-paced work environment with short task turnaround times and multiple looming deadlines, your employees naturally do not have the patience or time to spend hours searching through resources for the information they need to get the job done. And they shouldn’t have to.

So, more than ever, it is important that you make all your organization’s digital media, including videos, accessible and available to your employees with a simple and efficient search. However, with business videos, it is not only enough to assign the right title and tags to make the video searchable. Modern business videos are long and packed with information, sometimes from several different sources and people – and people mostly do not need all of it. So your employees need to be able to search within the video to find specific pointers or sections of a video they need for learning or referencing.

This means employees need to be able to search for specific points in the video using variables such as the spoken words or phrases in the video, on-screen text, speaker’s identity and other variables to ensure time efficiency and optimized use of given resources – all of which makes for a powerful video search solution.

The question then arises, how can my organization achieve and implement such deep video search functions?

The answer lies in the search capabilities provided by enterprise video platforms.

How enterprise video platforms resolve video search challenges

An enterprise video platform is essential for organizations using video and other digital media for communication, training, collaboration and much more. Due to its varying file formats, large file size, complex processing, and incompatibility with different players, browsers or devices, video is especially difficult to stream, manage, capture, process, store, share and incorporate in mainstream business activities without a robust streaming video solution.

Aside from end-to-end video and digital media management, enterprise video platforms serve a vital role, i.e., making video files and in-video content easily searchable and accessible to all organizational video users when and where they need it, in a simple and efficient manner.

What makes for a good video platform search?

While not all video platforms have the same search capabilities, following are the factors that determine the search vitality of a modern enterprise video platform.

 Indexing – The ability to search for or within videos is dependent on how thoroughly the video metadata and in-video content is indexed within the video platform. To make your video content more discoverable, it is essential that a video platform indexes as much video-related data as possible for the most optimal and efficient search results.

 Comprehensive search of all media in the platform – A video platform should be able to deliver search results from across the platform, i.e., it should search through all digital media stored in the platform, whether it is media captured in or directly ingested through the platform or media that was incorporated or obtained from external sources or through platform integrations.

 Smart search for insights from within the video – A video platform should also employ smart search technologies such as automatic speech recognition (ASR), optical character recognition (OCR), facial recognition, etc. to quickly and easily extract insights from video using artificial intelligence.

11 ways VIDIZMO search solution enables in-video & platform-wide video search

  1. Search by words spoken in a video: VIDIZMO offers automatic speech recognition (ASR) software to provide machine transcription, which helps index every spoken word in the video, thereby allowing users to search for any keywords or phrases spoken in a video. This way, users can quickly skip to any precise portion of the video where the searched keyword is used.
  2. Search by on-screen text: Using its automatic speech recognition (ASR) software, VIDIZMO also generates closed captions or video subtitles that display the text version of spoken words on the video screen. The text in the closed captions is indexed so you can search by words or on-screen subtitles that appear in a video.

  3. Search by manual transcript or existing closed captions: VIDIZMO also supports both the incorporation and indexing of manually generated human transcripts and existing closed caption files to improve video search. Additionally, for both manual and automatically generated machine transcripts, VIDIZMO allows speedy editing of the transcribed text directly from the transcription pane to achieve greater accuracy of the transcribed text.

  4. Search by the speaker: VIDIZMO utilizes intelligent facial detection software for speaker recognition within videos. Different sections of the video are marked based on the person speaking at various intervals so you can quickly jump to a particular speaker’s portion within a video by simply clicking on their face in the timeline. Moreover, viewers can search for video content by a specific speaker by simply typing their name in the search bar.

  5. Search by key topics: Videos under the same topic category can be collectively bundled and stored in playlists within VIDIZMO, which further improves its search effectiveness. A simple search would reveal results for all videos categorized under a particular topic, either individually or within an organized playlist.

  6. Search by words that appear in a video: VIDIZMO utilizes optical character recognition (OCR) technology to detect and index text that appears in a video and converts it to a machine-readable text file for your use. This means you can extract meaningful data from the text in videos, such as in the case of learning or training material presented in videos, which can then be indexed into easily searchable text.

  7. Search by video timestamp: VIDIZMO allows search based on a given time code or segment within a video. For instance, you can simply search a time interval in a video to refine search from that point onwards. This is extremely beneficial for video sharing between peers so the shared video starts and ends at the given timestamp, directing the viewer to a specific portion of the videos and saving them time.

  8. Search by language: VIDIZMO is a multi-lingual software available in a variety of languages, including English, Spanish, French, and Arabic. For search in a particular language that isn’t English, VIDIZMO enables indexing of all translated video transcripts and caption files so the user can search for terms within the video in their preferred language.

  9. Search across video library using traditional & custom metadata: VIDIZMO allows a thorough and detailed search of all videos in the platform using metadata such as video title, description, tags, hashtags, author or even by custom attributes such as publishing date, video type, live event date, department, company, location or any other required identifiers.

  10. Search videos using mobile app: VIDIZMO mobile application, available on Android and iOS, has both traditional and smart search capabilities that enable you to search using any of the categories mentioned above, straight from VIDIZMO's mobile application.

  11. Search within videos from integrated business applications: VIDIZMO allows you to do in-video search from videos obtained via integration with third-party applications. For instance, VIDIZMO can enable traditional or smart search for meeting videos automatically ingested from integrated video conferencing software such as Skype, Go-To-Meeting or WebEx.

With all the above-mentioned search capabilities, VIDIZMO provides a uniquely powerful video search solution that stands unparalleled to what most enterprise video platform vendors in the market can offer. For smart video search capabilities such as ASR, OCR and facial detection, VIDIZMO utilizes artificial intelligence technologies developed by industry giants such as Microsoft Azure and IBM Watson to deliver smart video search capabilities within VIDIZMO’s enterprise video platform.

For any further details regarding VIDIZMO’s video search capabilities or how we can facilitate your specific business video needs, contact us today or visit our website for more information.


Tags: search inside videos

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