• By Huma Rajput
  • Last updated: February 10, 2022
  • 4 minute read

Benefits of Explainer Videos & How They Can Help businesses?

Explainer videos are highly effective as they are short and easier to understand, and this article explains the benefit of these for businesses.

Do you want to stand out from the rest and effectively pitch your sales? Explainer videos can help you achieve that and promote your business.

Explainer videos are gaining popularity day by day, and it's quite apparent why!

They are short, effective and can be used in nearly any type of business. However, the only limit is creativity and relevancy. The more exciting and target-based videos are, the higher the chances are of converting a prospect into a potential consumer.

According to Wzowl, 96% of people have watched an explainer video to learn more about a product or service.

Nowadays, explainer videos aren't just a "good-to-have" piece of content. They have become the crucial content tool that helps you deliver valuable information within minutes or even seconds-and make a memorable impression. The modern generation does not prefer to read things as much as the previous generation did. They are more fond of video content as it is engaging, easier to digest and entertaining at the same time.

What is an Explainer Video?

An explainer video is a concise video usually used for sales or marketing purposes that may highlight a company's product, service, or business ideas compellingly and efficiently.

It answers fundamental questions such as, "What are you, what do you do, what challenge is the product trying to solve, and why would the viewer want to use it?"


Why are Explainer Videos Effective?

They're Concise

Explainer videos are short. They are hardly a few minutes long, which means customers won't have an easy excuse to skip the content and move on to another.

They Can Be Used Anywhere

After you make an explainer video, you could use it on several platforms. You could upload it on YouTube, embed it onto your site's homepage, use it as a feature of your landing page, or even incorporate it into slideshow displays. They're short and sufficient to transfer knowledge quickly.

The Numbers Don't Lie

According to research, 82% of all consumer internet traffic will come from online videos by 2022.

According to Social Media Week, 95% of viewers retain a message when they watch an explainer video. 59% of executives prefer watching a video to reading a text.

In another survey, 73% of users bought a product after watching an explainer video about it.

When customers were asked how they would like to learn about a product or service, 69% said they would prefer a short, concise video.   

All of these statistics prove that explainer videos are, in fact, highly beneficial!  

Explainer Videos Get to the Point Quickly

A lengthy video is sure to lose the watcher's interest as it plays on, regardless of its exciting content. Here, explainer videos work effectively as they are short and to the point.

Today, consumers want to discover information quickly; they don't want to waste any unnecessary time scrolling via web pages or watching a lengthy video to find the relevant information they were searching for. Through explainer videos, you can quickly deliver your message.

How Explainer Videos Help Businesses?

Sales Collateral

Is there a story that you tend to repeat? Or information you always refer to? An explainer video can be a great starting point for a conversation. People will prefer to engage with a video rather than flip through a binder that makes them feel like a bored student.

For Example, you can create a demo video to showcase your products in a simple way.

Gain your Audience's Attention

Organizations need to hook the prospect when he/she reaches the website and help them find out more. Video captures the audience's attention more quickly and can give information rapidly in comparison to text. If your explainer video is featured on your home page, it helps prospects or visitors to learn key information about your company without needing to hunt all over your website to find it. Explainer videos are the perfect solution to do this.

Encouraging immediate action in content consumption will increase the time-on-site and reduce your website's bounce rate. Also, the more time spent on the website will most probably convert your prospects to happy customers/consumers.

Give Your Brand a Life

Explainer videos are produced using animation or people. This gives you the opportunity to bring your brand to life. This is especially helpful for businesses focused on something intangible. the best explainer videos are based on the company's brand guidelines, using their color palette and fonts to create a design.

Customers immediately connect to the brand. Moreover, people trust people, and explainer videos help you build that bridge between you and your potential prospects.

Boost Conversion Rates

If you are telling your brand story in an effective and target-based way, the possibilities are, your target audience is much more likely to convert. Explainer videos are great for this, as their entire purpose is to be effective and relevant to the targeted audience.

According to a Video Rascal survey, 85% of people are more likely to buy a product or service when they see an accompanying explainer video.

Explainer videos help budding business owners keep a tally of how many visitors could become actual customers on their sites. Although most organizations manually count sales to see what products are most popular, explainer videos help you keep track of what product or service potential customers are interested in by displaying the number of views on each video.

Here's How We Use Video!

VIDIZMO - A Right Platform for Your Explainer Videos!

VIDIZMO understands the power of explainer videos and that’s why VIDIZMO provides a platform where you can upload and manage demo videos, recruitment videos, sales pitches, customer review videos or any other video content. VIDIZMO allows you to upload explainer videos and make them available to your audience as on-demand videos.

Moreover, to make the audience feel connected to you VIDIZMO provides a white-labeled video platform; you can change colors, the background, upload an image, and can also customize the portal domain through CSS.


Learn More

In addition, VIDIZMO offers a video content management system that just not only helps you stream explainer videos but also helps solve multiple video challenges. Through rich sharing options, you can stream both internally and externally. It provides various other features such as user management rights, seamless integration with your existing applications, search inside videos through AI, in-video quizzes, detailed analytics, and much more.

Also, to engage with a global audience, VIDIZMO allows its users to transcribe live and on-demand videos and can translate these transcriptions into multiple languages.Learn More About VIDIZMO Enterprise Video Content Management

Posted by Huma Rajput

Huma Rajput is Technology Content Strategist at VIDIZMO which is a Gartner recognized enterprise video content management system, to stream live/on-demand media to both internal and external audiences, on-premise, Azure or AWS cloud. VIDIZMO solutions are used by enterprises, government, local, state government, healthcare, law enforcement agencies, justice, public safety, manufacturing, financial & banking industry.

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