Enterprises are gradually realizing the power of webcasts as core elements for communication, marketing, strategic planning, training, etc. Webcasts are said to be an essential communication tool which enables you to connect and interact with your audience.
Webcasts are a great tool to acquaint the market with products and services faster, engage a broader audience, educating customers and prospect about products and services, shortening the sales cycle, strengthening relationships, reducing costs, and saving time, etc.
Here are a few things to consider for a successful webcast:
Define Your Webcast Strategy and goals
Back in time, enterprises were making use of webcasts to reduce costs. However, webcasts have now become an important tool to carry out all business related activities such as training, product demos, marketing, sales, HR, onboarding, etc.
In such a scenario, the demand for webcasts has increased. Enterprises are so concerned about coming up with a webcast that they actually forget to draft the strategy and agenda they wish to achieve through it. This can deviate them from their goals. Thus, it is extremely important to predefine the goals, strategy, and agenda to get maximum ROI.
Make Your Webcasts Engaging
Once you have chalked out your strategy, the next step is to evaluate the response observed from your target audience. It is essential that thecontent you produce appeals to the sensibilities of your audience, thus using bold and engaging titles, clear and precise descriptions, incentives, etc. can take you a long way.
If you wish to encourage your audience to register, then having a compelling description can do wonders. Moreover, by using searchable keywords will help you to index better on search engines creating more chances of awareness and lead generation.
For any webcast to be successful, presenters should be able to nurture an interactive environment for the audience. Engaged audience minimizes the need of multitasking and offers a richer experience to all. It is always a good idea to take questions during the webcasts rather than saving them for the end.
Moreover, in order to gauge the effectiveness of your webcast, you can roll out a poll during the event to learn how your audience is responding to the topics. This information will help you in tailoring the content and pace of delivery.
Lastly, you can end your webcast with a Q&A session which can extend to a forum your enterprise moderates. This will help you in strengthening relations and will ensure long term interaction.
Use External Sources
It is important to break your content into small digestible chunks to increase retention. You would not want your prospect, employees, partners or customers to get confused. Thus, producing shorter videos with external cues such as slides, sources, documents, images and texts can be attached to the webcast for reference.
Try to keep your presentations as naturals and coherent as possible to engage the attendees. It is advised to only cover the main points in your webcasts. The presenter can expand on the main points while presenting as per need.
Narrate A Story
A good presenter will make use of stories, anecdotes, and illustrations to engage audiences and explain difficult concepts. By making use of case studies and everyday examples, the participants can grasp the concept better. However, presenters need to make sure that they strike a balance between reality and theory.
Work On Your Marketing
By promoting your event, there are high chances of getting better returns. Drafting the right marketing plans can do wonders for your business. Here are a few ways through which you can intrigue your target audience:
- Come up with an integrated campaign with tools that are readily available free of costs. Making use of emails, websites, intranet can be the right push for your business.
- If you are willing to spend on marketing your webcasts, you can use paid emails and E-newsletters to spread the word.
- Coordinate with partners for promotional activities.
- Draft strategic invitation emails for your campaign.
- Create a website and database for registrations
- Integrate social media options as part of your registration process.
- Send invites and drive engagement using various social media platforms.
Make Your Content Memorable
For any webcasts to be successful, it is important to give precedence to quality content. By discussing interesting topics, inviting engaging speakers, and making use of vibrant themes will entice your audience. You can also invite industry experts to present. Such people can add value and credibility to the topic being discussed.
Moreover, it is not a great idea to endorse your products and services unless the agenda behind your webcast is product training or demonstrations. By adding value to your prospects knowledge regarding best practices, industry trends will produce better results than upfront sales pitches.
The ideal time for a webcast should not be more than 60 minutes. If participants wish to discuss further, then directing them to emails or discussion platforms is a better option.
Create Dialogue with Participants
Webcasts should be considered as conversation drivers and not just as isolated events. You can entice your audience by writing blogs or posting on discussions forums so that communication initiates. You can also try to make your post viral through hashtags before and after your events.
You can create a portal for the participants where they can interact with like-minded people and obtain and share resources.
Keep A Record
Follow up after the event is the key to success. There might be some participants who might have registered for the webcasts but were not able to attend. It is essential to follow up with them for future events, insights or discussions.
You can send a “thank you” note for attendees or a “sorry; we missed you” note for no-shows. Moreover, you can also encourage them to access the webcasts stored on-demand on your enterprise video portal.
Many experts believe that archived events are a great way to encourage participants even after your event has ended. During the on-demand phase, you can generate 40% of your total participants for your next event.
Analyze Your Event
It is important to gauge the success of your event which can be done with the help of analytics and metrics. Enterprises can go through the surveys, polls, feedbacks and ratings to determine the response of participants. Moreover, the nature of the questions asked during the event will help you in evaluating the expectations, and demands of your prospects.
Hence, webcasts are a great way to engage audience, employees, and prospects. By making use of an enterprise video platform such as VIDIZMO, will not only help you in hosting a smooth webcast but with its high-end, sophisticated features such as advanced analytics, in-video searches, high storage and ability to manage network bandwidth availability can take your enterprise webcasts a long way.