In today's digitalized world, you must turn to video marketing to capture, engage, and convert your audience. However, this is easier said than done, and to implement this strategy, you need a sound Enterprise Video Platform that you can rely on.
It's estimated that people spend about 80 minutes daily consuming digital media, making it a surefire way of attracting audiences and spreading awareness. Video consumption is prevalent among people of all ages; hence, marketers should put in extra effort to monetize this.
Videos can be creatively used to engage customers through long-form content, snippets, trailers, or teasers.
However, the first step to success is to develop a well-thought-out marketing strategy.
Why are Videos on an Enterprise Video Platform a good Marketing Strategy?
Video marketing is a digital marketing tool that incorporates video tutorials, demonstrations, educational and informative content, teasers, as well as entertaining snippets to promote a company's offerings.
This form of digital marketing is very effective at reaching a wider audience — having tailor-made, impactful messages ensures positive customer engagement. This can be efficiently done using external or in-house resources and an enterprise video platform.
Around 92% of all marketers claimed to experience a positive Return on Investment from videos, making this an unmatchable tool in any marketer's toolkit.
Let's look at three ways (out of several) video marketing can boost engagement levels and how an Enterprise Video Platform can be of help:
1. Video Marketing Aids with Brand Building
Videos can humanize a brand, making it easier for the audience to resonate. They lend personality to your brand and increase the legitimacy of your message.
A stronger emotional connection with a brand means increased trust and higher conversion rates. People are better at retaining messages when made available with visual cues.
The sight of an individual utilizing the product or service is much more convincing and personalized than a generic message.
Besides that, an Enterprise Video Platform allows you to tailor the interface as you please—from the dashboard to the content, everything can be aligned with your offerings.
2. Video Marketing Boosts Conversion Rates
When people form a connection with what you stand for and offer, they are more likely to give it a try. Statistics show that 64% of customers buy products after watching a brand's videos.
Similarly, a lot of viewers are reliant on video reviews, especially when they are trying a brand for the very first time.
This feedback makes the brand more authentic and makes users feel they have a first-hand experience when they watch another person give their unfiltered opinions.
All these and several more factors can be analyzed in detail on an Enterprise Video Platform. Thanks to detailed analytics, you will clearly see what is doing justice and strategies that are falling short.
3. Video Marketing Attracts Audiences from different Age Groups
Attention spans last for seconds, making videos one of the quickest ways to capture the audience, regardless of age.
When exposed to written material, only a few will read it, and, likely, they won't retain the information. Meanwhile, creatively produced videos help even the most casual viewers absorb information with minimum effort.
It also makes the content more inclusive, as people with trouble reading can easily digest content via visuals and audio.
With the help of the provided metrics on an Enterprise Video Platform, you can have detailed performance insights.
It will be apparent if the targeted age groups are being reached and if the intent is being fulfilled.
How do you create a Video Marketing Strategy?
Following are seven steps to formulating a video marketing strategy:
1. Identify your Audience
Whatever content you make must be tailored to your target audience. If you fail to identify your target audience, your efforts will be in vain.
Having a clear idea of who your product or service is for and targeting accordingly increases your chance of success tenfold.
This is because your message will appeal to the right crowd, ultimately directing them towards the overall purpose of the content. This boosts your conversion rates and customer loyalty.
2. Set Content Goals
When producing a video, it's not uncommon to get overwhelmed. For this reason, it's essential that you clearly define the aim in terms of the audience you want to target and the message you want conveyed.
This planning will help you track the progress and the tone, allowing you to check yourself whenever you feel like you're going off track.
However, this also means that you must introduce variety — different types of videos will be required at various stages of your marketing funnel. This is precisely why you should have a clear roadmap to allocate resources and budget accordingly.
Therefore, you must settle on the type of video you want to create: educational, informative, humorous, how-tos, or entertaining.
3. Define a Budget
When creating enterprise-level videos, you must define and stick to a budget! You must ensure you're not stretched for money amid a production cycle.
Even if you're not hiring external help, you need a budget to buy the highest quality equipment so that the videos come out as good or better than you envisioned.
Also, decide if any props are required to add flair and what features of an Enterprise Video Platform can help your content reach its true potential.
4. Create a Timeline
You need to develop a timeline after getting inspiration for your content and setting your budget. A proper schedule will help you stay on track with the production sequence and will give you an estimate of the time needed for each task.
This will help keep you disciplined and strategically schedule releases.
5. Develop Video Content
After identifying your audience and setting the budget and timelines comes the most critical part of the marketing strategy – content development.
To come up with something unique and of value, begin with brainstorming and draft what sequence needs to be followed. It would be best to gain inspiration from similar content readily available online.
You should maintain a storyboard for your ideas and then creatively visualize how you want the final product to turn out. This will also help streamline the production processes and help ensure that your content focuses on creating the intended brand persona in your audience's mind.
An Enterprise Video Platform can help you by letting you try different tools and record demos to see how your content will unfold post-production.
6. Choose the Right Platform to Upload Videos
There are plenty of platforms to choose from, but the best one is where most of your audience is found. If you fail to recognize the most widely used platform, no matter how good your content is, it won't receive the attention it deserves.
Furthermore, if you do not upload customized content to a specific platform, you will not garner a lot of attention, resulting in losses.
Overall, since you cannot broadcast on all available platforms, choosing the most relevant ones is crucial.
7. Track Performance
You're going to identify specific metrics by which you can see the progress of your content. This is essential for success because you can't improve content without knowing how your audience reacts.
Enterprise Video Platforms provide you with a detailed Analytics report, which includes loading time, views, viewing time, number of shares or comments, and much more!
What's an Enterprise Video Platform?
An Enterprise Video Platform is crucial for content creation and organization. When you start producing videos, there are several takes and different renditions for various markets.
Besides that, video usage has surged as SMBs and Enterprises rely on it for marketing, sales, training, internal and external communications, tutorials, etc.
This means there is more content to organize, store, secure, and share. An Enterprise Video Content Management System can seamlessly handle all this and much more.
And a product that does this and a lot more is VIDIZMO EnterpriseTube.
VIDIZMO EnterpriseTube—an Enterprise Video Platform that checks all the Boxes!
A platform like VIDIZMO's EnterpriseTube can help you create, store, and distribute videos hassle-free.
Besides the above-mentioned features, it is backed by several protocols for security enhancement, secure sharing, and quick discovery.
So, you can create a sound marketing strategy and leverage the power of the VIDIZMO Enterprise Video Content Management System to get the results you seek.
Sign up now for a 7-day free trial of this Gartner-recognized platform, and for more information on VIDIZMO's video streaming platform, contact us today!
Frequently Asked Questions (FAQs)
What is a video marketing platform?
A video marketing platform is a specialized software that facilitates creating, managing, distributing, and analyzing video content for marketing purposes. These platforms are designed to help businesses leverage the power of video as a central component of their marketing strategies.
What is video marketing?
Video marketing is a digital marketing strategy that involves creating and using video content to promote, advertise, or communicate a message to a target audience. It's a dynamic and engaging form of content that leverages the power of visuals, audio, and storytelling to connect with viewers and convey information.
What is the meaning of customer interactivity?
Customer interactivity refers to the level of engagement and interaction between a business and its customers. It involves creating opportunities for customers to actively participate in various aspects of the company, such as product selection, brand experiences, and decision-making processes.
Why is customer interaction important?
Customer interactivity aims to foster a more dynamic and engaging relationship between the business and its clientele, allowing for a two-way exchange of information, feedback, and value.
What are the elements of video marketing strategy?
A well-rounded video marketing strategy involves careful planning and execution to achieve specific business goals. It includes:
- Identifying the target market
- Setting goals for your content
- Timelines and budgeting
- Development of content
- Choosing the platforms to broadcast on
- Tracking performance