In today’s day and age, 97% of businesses rely on the internet for marketing, sales, communications, and much more, so one can’t do without an easy-to-use PII redaction software.
You see, as promising as that may sound, it’s not all rainbows and butterflies — data privacy concerns are at an all-time high.
The issue is that SMBs and enterprises collect massive amounts of data, including sensitive information (PII), to analyze and formulate all-encompassing strategies. However, this data is mismanaged and may land in front of ill-intentioned people.
This is why national and international authorities have privacy laws and regulations, like CCPA, GDPR, and HIPAA, and those who fail to abide by them are penalized. Plus, their reputation is tanked beyond a point of no return.
With all that said, read on to learn the intricacies of detecting and redacting personally identifiable information (PII) in conversation transcripts using PII redaction software.
Importance of PII Redaction
Take the example of T-Mobile. In January 2023, the data of more than 37 million customers was compromised, including personally identifiable information such as phone numbers and physical addresses. That’s almost twice the population of New York.
What’s alarming is that this is not an isolated case. According to the 2022 data breach report by the Identity Theft Resource Center (ITRC), more than 1,700 data breaches occurred alone in the US, causing distress to more than 400,000,000 victims.
Why Redact PII from Transcripts
You need to redact PII from transcripts as this sensitive data needs to be kept away from prying eyes as it can be used to cause financial harm to the one identified.
With technology progressing by the minute, typing spoken words and phrases is no longer needed, instead, powerful AI-backed tools get error-free scripts ready in no time.
However, the shared information likely contains personally identifiable information (PII) – names, social security numbers (SSNs), date of birth, home address, driver’s license number, and more – which can’t be made public!
To remedy the situation, a PII redaction software scans through the text for any data that can help narrow down to an individual’s identity, and if found, it removes it.
5 Benefits of PII Redaction in Transcripts
Redacting PII in conversation transcripts comes with several benefits for organizations; these include:
1. Protection From Potential Law Suits
Various privacy laws and compliances, including CCPA, GDPR, etc., get heavy on a company’s pockets if it fails to ensure the integrity of personally identifiable information.
An effective PII redaction software leverages automated transcriptions to accurately determine personally identifiable information and redact it accordingly.
2. Improved Efficiency
An effective PII redaction software empowers an organization by preventing them from falling prey to data breaches, and it also helps their staff save considerable time and effort.
Just imagine handling the process manually; it sounds frustrating. What if you were left to redact hours of content without any tool? Reading through each line will be very demanding, and you can’t afford any room for error.
On the other hand, AI-backed redactors can reduce time spent from days to hours or minutes by removing all sensitive data from several files within clicks!
The time saved here can be put towards more demanding tasks.
3. Timely Response to Data Requests
With advanced PII redaction software at the helm, government agencies can streamline data subject access requests, such as FOIA requests, by automatically redacting personally identifiable information or PII.
This way, government agencies can meet request response deadlines and avoid paying penalties for non-compliance.
4. Gain Customer Trust
Organizations can enhance their market goodwill by redacting PII in conversation transcripts. This way, they save themselves from potential lawsuits and gain trust in the eyes of the customers.
This hike in Goodwill leads to better revenues and more profits!
5. Prevent Harm to Individuals
The potential disclosure of individuals' identities can result in physical and psychological harm.
An advanced redaction software can prevent such instances by upholding privacy. This way, personal and public safety is ensured.
VIDIZMO Redactor for PII Redaction in Transcripts
VIDIZMO Redactor allows organizations and agencies to redact PII in audio recordings using conversation transcripts.
Not only this, but the redacted automated transcripts can be further edited and downloaded.
Test out VIDIZMO’s PII Redaction Software for Seven Whole Days
With the unprecedented rise in data breaches across the US, it becomes imperative to double down on redacting personally identifiable information or PII.
VIDIZMO Redactor leverages PII redaction using transcription to ensure data privacy and integrity.
Sign up for a 7-day free trial today to test for yourself.
Posted by Rafey Iqbal Rahman
Rafey is a Product Marketing Analyst at VIDIZMO and holds expertise in enterprise video content management, digital evidence management, and redaction technologies. He actively researches tech industries to keep up with the trends. For any queries, feel free to reach out to websales@vidizmo.com
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