According to Gartner, VIDIZMO and Brightcove are leading contenders in the enterprise video content management (EVCM) market, offering live and on-demand video streaming solutions to solve enterprise video challenges.
VIDIZMO and Brightcove are both recognized in Gartner Magic Quadrant for Enterprise Video Content Management (EVCM), offering different capabilities.
VIDIZMO offers a https://vidizmo.com/products/enterprise-video-streaming-platform-portal-enterprisetube/ with business-ready features such as private video hosting, SSO and IAM integrations, eCDN support, on-premise, private cloud and a range of deployments, AI-powered video indexing, and top-notch security required by enterprises.
Brightcove, on the other hand, offers a platform for public video streaming in media and marketing. Highlighted features include monetization, the ability to create channels, CDN delivery, video embedding, and more.
Comparison at A Glance
Brightcove Overview
Brightcove, a VIDIZMO alternative is mostly designed for external streaming. If you need to stream videos internally, say for training and onboarding, then you would find only limited capabilities.
Moreover, you can’t integrate with video conferencing solutions such as Zoom and MS Teams, which is an important function as managing recorded meetings has become a norm during this pandemic.
According to customer reviews of Brightcove features, they have hard to navigate UI and not as user-friendly as the competitors.
Other reviews cited that the video player was difficult to customize, video scheduling options were limited, and there isn't a feature to download videos for offline viewing.
But this review on G2 is something that most enterprise and business users would relate to.
VIDIZMO Overview
VIDIZMO is an alternative to Brightcove, which is great for private video content management. It allows your organization to create its own private YouTube. If you're looking for this, then you are at the right place. But if you are looking for public streaming, then you aren't.
However, don't get us wrong, VIDIZMO doesn't restrict you to internal streaming. We are good at allowing you to keep content secure, but if you need to share a video externally, we can do that as well.
VIDIZMO offers a multi-tenant platform with various independent portals for segregating internal and external users, and departmental units or for incorporating functionalities for different use cases. These portals can also have independent storage, management policies, security, and even licensing – all within one consolidated platform.
Your organization can purchase VIDIZMO as SaaS, or deploy it on-premise, or utilize existing Azure blob storage or Amazon S3 storage.
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VIDIZMO provides built-in AI-powered faceted in-video and platform search, a capability VIDIZMO’s alternative Brightcove does not offer.
Similarly, for optimized video distribution, we offer native and third-party WAN optimization technologies, eCDN and CDNs for bandwidth-optimized video delivery, capabilities. Brightcove only delivers through Ramp for a drastically higher price.
For storage and hosting, VIDIZMO offers flexible deployment options in any public or private cloud, on-premises and in a hybrid model, while Brightcove is only available as SaaS.
Here's a quick overview of VIDIZMO's platform:
VIDIZMO vs. Brightcove – A Feature Wise Analysis
Here is a feature-by-feature comparison between Brightcove and VIDIZMO:
VIDIZMO |
Feature |
Brightcove |
Offers a fully integrated, business-ready all-in-one video platform with built-in consolidated features and services. | Platform Completeness |
Offers a range of disintegrated services and features through partners and third-party vendors for basic platform functionalities. |
Provides an easy-to-use interface (similar to YouTube) with all functionalities immediately accessible - the platform is also multilingual. |
User Interface | The interface is designed for IT users, therefore is complicated to get a hang of for a layman. |
Offers role-based access control with customizable permissions for 5 user roles: Viewer, Contributor, Moderator, Manager, and Administrator. |
User Roles | Assigns permissions and access based on 2 user roles: Administrator and Viewer. |
Provides out-of-the-box portals that allow users to immediately start using the system, add users, upload content, and analyze insights. | Video Portals | Does not offer a standard portal out of the box, only provides templates that make it easy for software developers to build business applications. |
Supports over 255 formats of videos, audio, images, and documents. | Digital Media Support | Supports limited formats of video and audio files but no documents and images. |
Allows multiple tenancies of the platform in a single instance for a single customer to divide the portal by department or function - create autonomous portals with different security settings, admin controls, and branding. | Multi-tenancy | Only offers a single tenancy for a single customer. |
Automatically generates metadata for media files using Artificial Intelligence with the option to add more manually. | Metadata | Only offers Custom Metadata fields to be added in videos only. |
Offers categorization of media to enhance searchability and support organic discovery. | Categories | Allows categorization of media using folders. |
Allows search for videos through Custom Attributes, Filters, Categorization, Tags, Spoken words, Faces, and other AI-generated Insights. | Multi-Faceted Search | Allows search for videos and playlists through Video ID, Name and Description, Tags, Reference ID, Date Fields, Individual Custom Fields for list & Text, and Topics (no AI-powered in-video). |
Offers detailed, micro, and macro-level media analytics such as player load times, demographics, browser, and device. | Media Analytics | Offers detailed media performance and engagement analytics for valuable engagement data, clearer content insights, and real-time analytics to track video usage including the source of traffic, display domain, and play rate. |
VIDIZMO Provides in-house build insights through Artificial Intelligence capabilities such as Facial, Speech, and Object Recognition, Sentiment Analysis, Keywords, Topics, and metadata generation for In-video search and analysis also through Azure and AWS. | Artificial Intelligence | Does not offer Artificial Intelligence capabilities apart from automated transcription. |
Offers low latency live stream that supports all encoders and formats and can be augmented with interactivity tools as well as live chat and Q&A sessions, scheduled and published as VOD after the session ends | Live Streaming | Offers low latency live streaming with ad support and instant live clipping and VOD publishing, and live chat through Plug-ins, also delivering streams directly to social media channels |
Offers interactivity within live and on-demand videos by adding quizzes to conduct knowledge checks, surveys to collect feedback, and handouts to provide supporting material. | Interactivity | Offers interactivity within videos by adding quizzes to conduct knowledge checks, chapters to navigate to the specific deck to live or recorded video presentation, polls to collect feedback, branching for easier access to information, and call to action for e-commerce purchases |
Uses OpenID Connect (OIDC) protocol to enable customers to use one set of credentials in the platform through Directory Services, Identity Access Management, or Third-Party Login | Single Sign-On (SSO) | Built-in support for SAML 2.0-based SSO integrations, Brightcove allows you to leverage your existing investment in enterprise security and identity management to add secure access to your valuable video content |
Integrates with various CMS, LMS, CRM, Video Conferencing, and Analytics Solutions for interoperability and video integration | Integrations | Integrates with CMS, CRM, MAP, Analytics, and advertising solutions but not with Video Conferencing solutions. |
Complies with several National, Regional, Industry, and International regulations including GDPR, FOIA, CCPA, Section 508, FIPS 140, and HIPAA compliance. | Compliance | Brightcove complies with various regulations including CCPA, GDPR, Section 508, and ADA but does not fulfill the HIPAA compliance for medical video training. |
SCORM-compliant software. | SCORM Compliance Training | SCORM compliant through HapYak LTI module. |
Offers flexible deployment options on any public or private cloud, on-premise, in a hybrid model, or as a ready-to-deploy SaaS application. | Deployment | Only offers cloud deployment. |
Does not offer monetization. | Monetization | Offers plug-ins for advertisements and monetization in live and on-demand videos and on the platform. |
List of Other Brightcove Alternatives
To help you in your research, other Brightcove alternatives include:
Read our complete comparison of video hosting platforms here.
Conclusion
Brightcove primarily places itself in the media and entertainment industry and provides Brightcove features focused on external marketing use cases. Therefore, the feature set they offer falls short of their target market (EVCM).
VIDIZMO, on the other hand, serves several industry verticals and therefore offers a more complete video management solution for internal and external enterprise use cases.
Learn more about VIDIZMO EnterpriseTube offerings and capabilities, or contact us and our team would be happy to assist.
Posted by Shahan Zafar
Shahan is the Product Marketing Manager at VIDIZMO - An expert in video streaming, sharing and management platforms. Shahan is actively involved in researching and consolidating information regarding innovative features, customer challenges and emerging trends in this domain. You can email at websales@vidizmo.com for any queries.