• By Huma Rajput
  • Last updated: August 5, 2022
  • 4 minute read

8 Reasons Why Your Business Needs Video

Here are 8 different reasons why your business needs video; for product demos, sales collateral, to rank higher in search, etc.

Giving an identity to a brand for the audience to know your business is exactly why video for business is needed. Video is the most powerful tool to engage with your audience as it evokes people’s emotions. This is mainly due to the fact that people can hear the tone of your voice, see the expression on your face, and consequently relate. Moreover, video is easier to understand and attract customers; you can build trust with the audience, create brand awareness, boost traffic on your website, etc.

Why is Video Important for Business?

Did you know: 54% of consumers want to see more video-based marketing content.

Before you grow your business with video, it's vital to understand why this platform is making a difference. Video content is a combination of both authenticity and interactivity. Videos are more expressive than static words. Moreover, the success of written content completely relies on the reader investing their time to read it; unlike videos, they are less challenging to our cognitive capabilities.

For instance, when given an option to read a 10-minute-long document or watch a video adapted from the same, what would you choose? Most of us will choose to watch a video.

Reason? Because it is easier to understand. However, it's not that text-based content does not matter anymore, but video content helps you convey a message in a more interesting and engaging way. In addition, video content emotionally appeals to prospects; you let your viewers feel that you are excited about your work, and above all, you are eager to assist them out.

In this article, we are going to discuss 8 reasons why you should incorporate videos into business.

Why Your Business Needs Video?

1. Accelerate Your Marketing with Video Content

You can use videos when closing a sale online, which means engaging customers at several touchpoints such as websites, blogs, and social media. According to a survey, 78% of users got more traffic to their website after using videos.

Users tend to engage with video content more in comparison to any other content format.

In addition, Video content is super easy to consume. That is because today everyone is too busy to read the product’s lengthy description. We live in a time where customers want to see the product or service in action. Thus, video content is one of the most essential driving forces in promoting your products or services.

If your company also generates an email marketing campaign, then consider adding the video and testing the results.

You will thank us later!

Learn More About Video Marketing and Sales

Recently, a site called Campaign Monitor discovered that adding video to their emails raised their click-through rates around 96%, where generally they would expect a 2-3% click-through rate while HubSpot, added the word “video” in their subject line and got their rates raised by 13%. Check what is CTR and track the impact of videos on your business.

2. Standardize Video Training

Not only do video training sessions save your company money compared to instructor-led training, but it also benefits organizations and employees a lot.

For instance, your training covers a lot of material that will need to be referenced later such as new software training or product specifications. Video training provides employees with an opportunity to record the training and to access those training clips when they need them and watch them at their own pace.

Moreover, by conducting video training, all your employees will receive the same standardized training, no matter where they are located. With the presence of a trainer, you can create a more dynamic learning environment, but not all trainers will be able to deliver the exact same training material every time. However, you will not be facing this issue in video training.

Learn More About Virtual Academy

Interactive Standardized training videos can help your business

3. Rank Higher in Search

Google loves videos. Adding videos to your website or content can raise your search ranking. According to a survey, you’re 53 times more likely to show up first on Google if you have a video embedded on your website.

Moreover, according to Forester, including video on your website increases your ranking chances on the first page of Google by 50x

Now, that’s just one of the many ways in which Google ranks pages, but it’s always a good idea to capitalize on it.

4. Increase Product Understanding

Products can be complex, and it’s essential that your target audience completely understands your product or service before they make a purchase. To do so, you can create videos to explain your complex product/services.

Also, according to a study, 64 to 85% of people are most likely to purchase a product after watching a video on a website.

5. Build Stronger Business Identity

Every product or service has its story about what you offer and why you offer it. Conveying this information to the public is important, especially in the initial business formation process. 

With informative video content, you can bring your story to life. By doing that, you can build a positive and sincere image of your brand as well as make a mixture of creative content material along with keeping an eye fixed on the analytics to peers operating in your target market.

Moreover, you can release a series of branded videos to boost brand awareness on social channels to nurture your leads and build trust. Also, people subconsciously remember videos than text.

Learn Different Business Use Cases of Video


6. Target Customers with Videos

Videos are more effective when targeting customers. So, instead of creating one standardized video for a larger audience, you can make different videos for different buyer personas that will target them individually depending on their profession, problem, requirements, etc.

Therefore, the more specific you set the target of your videos; the better conversion results are expected.

7. Video a Powerful tool in Sales

To increase the possibility of engaging with potential buyers, you can make multiple demo videos targeting relevant audiences; demo videos will reduce the salesperson’s time and help customers understand your product or service much better.

Moreover, if your video is relevant to your target audience and resonates with them, chances are he/she might convert from potential buyer to potential customer.

Read Our Blog on Video for Sales

8. Attracting and Recruiting Great Talent

Videos can also help in the recruitment and onboarding process. You can make short videos that explain the organization’s culture and values.

Recruitment videos help attract the right candidates, and it also saves a lot of time. A great idea would be to create an email template along with this video. Many recruiters often create such templates and use their recruiting software to schedule emails that are sent out to the candidates as soon as they enter the hiring pipeline.

Learn How You Can Improve Training and Onboarding Through A Video


Stream and Manage Video for All Use Case Through One Platform

VIDIZMO is an enterprise video content management system that helps you unlock the potential of video. VIDIZMO allows you to accomplish all the points mentioned above or even more through a single platform. It is a flexible, customizable platform that can be utilized to solve multiple video challenges.


You can stream live and on-demand video internally and externally, also providing a video portal library where you can manage all your videos.

To easily find the right video amongst thousands, VIDIZMO provides search inside videos through spoken word objects, ASR, OCR, metadata, custom attributes, etc.

Moreover, VIDIZMO provides user access management that allows you to maintain your organization's hierarchy by separating content according to your departments, allowing you to share videos with relevant individuals or groups only.

It also allows integration with multiple IT applications, and offers other features to enhance your video management capabilities, such as detailed analytics, interactivity tools, secure sharing, branding and much more.

To learn more about VIDIZMO offerings,

Learn More

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Posted by Huma Rajput

Huma Rajput is Technology Content Strategist at VIDIZMO which is a Gartner recognized enterprise video content management system, to stream live/on-demand media to both internal and external audiences, on-premise, Azure or AWS cloud. VIDIZMO solutions are used by enterprises, government, local, state government, healthcare, law enforcement agencies, justice, public safety, manufacturing, financial & banking industry.

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