12 Ways to Engage Your Employees with an Enterprise Video Platform

Is Your Employee Engagement Strategy Falling Flat? Let’s be real. Employee engagement can be a tough nut to crack. You’ve tried surveys, hosted virtual happy hours, and sent out countless newsletters, but the results are still lukewarm.

Low participation, disengaged employees, and a general lack of excitement around workplace initiatives can kill productivity and company culture.

Here’s a reality check: if you’re not leveraging video content to engage your employees, you’re missing out on one of the most powerful tools available. In today’s digital landscape, 82% of internet traffic is video-related, relying solely on text-based communications, like sending a carrier pigeon in the age of high-speed internet.

If you’re serious about boosting engagement, it’s time to tap into the power of an enterprise video platform.

Why Enterprise Video Platforms Are Key to Engagement

An enterprise video platform isn’t just a video hosting tool. It’s a strategic engagement engine that can transform how your employees interact with your content, communicate with one another, and contribute to your business goals. Whether it’s for training, internal communication, or collaboration, video offers a dynamic way to cut through the noise and get your employees excited again.

Check out our detailed guide on employee engagement to learn more about improving employee engagement through video analytics.

12 Ways to Boost Employee Engagement with an Enterprise Video Platform

Here are the 12 ways through which your organization can boost employee productivity and engagement with an enterprise video platform

1. Deliver Engaging Training Programs

Let’s face it: training sessions can be boring. Endless PowerPoint slides or dry eLearning modules don’t keep employees engaged. But an enterprise video platform offers a fresh alternative.

Instead of immediately dumping all the information on your employees, deliver it through short, engaging video content. Video training makes it easier for employees to retain information, and you can make the sessions interactive by incorporating quizzes, polls, or feedback forms within the video.

According to a study, people retain 95% of a message when they watch it in video format, compared to just 10% when reading it in text. That’s a huge leap in engagement!

2. Host Live Events and Webinars

In the era of remote work, getting your team together for live events or town hall meetings can seem impossible. But with an enterprise video platform, hosting live webinars or events becomes seamless. Engage employees in real-time with interactive Q&A sessions, live polling, and chat features that encourage everyone to participate, not just sit and watch.

Employees want to feel heard. Live events are the perfect opportunity for leadership to connect with the workforce, share company updates, and encourage two-way communication. Plus, with modern tools, you can now explore the benefits of live streaming to engage your employees and external stakeholders.

3. On-Demand Video Libraries

We live in an age of convenience. Like people binge-watch Netflix shows, employees want the freedom to access training and informational content when it suits them. An on-demand video library lets your employees watch content on time, boosting participation rates.

Whether it’s a recording of a live event, a product demo, or a training module, having a video library allows employees to catch up or revisit important content without feeling left behind.

4. Offer Peer-to-Peer Learning Opportunities

Peer learning is one of the most effective ways to build a collaborative culture. With an enterprise video platform, employees can create their content, sharing their expertise on specific topics, best practices, or successful project outcomes. This fosters knowledge-sharing and empowers employees to contribute actively to the company’s learning culture.

Allow employees to create short, simple explainer videos or tutorials and encourage team members to interact by commenting or offering feedback.

5. Personalized Learning Paths

Not all employees learn at the same pace or have the exact needs. One-size-fits-all training programs often lead to disengagement. Use your video platform to offer personalized learning paths where employees can access content based on their roles, career goals, or learning preferences. This motivates employees by providing content relevant to their needs, making learning more effective.

6. Interactive Video Content

Static, passive content rarely leads to engagement. To make your video content more dynamic, use interactive features like in-video quizzes, forms, or clickable links. These interactive elements encourage employees to engage with the material actively, leading to better retention and higher participation.

For example, after a training video, embed a quiz that tests employees on key takeaways. This reinforces learning and gives managers insight into who’s paying attention.

7. Gamify Employee Learning

Let’s be honest: everyone loves a bit of competition. Add gamification elements to your enterprise video platform to make learning fun. Award badges or certificates for completed training modules or create leaderboards that show top performers based on video engagement and quiz scores. This taps into employees' natural competitive instincts and motivates them to stay engaged.

8. Streamline Communication with Video Updates

Email overload is real. Your employees are probably bombarded with messages daily, and it's easy for critical updates to get lost in the clutter. Instead of long email threads, send video updates. That is why you should take a step ahead and use video to enhance corporate communication and foster a stronger organizational connection.

Use an enterprise video platform to share brief, engaging messages from leadership, department heads, or team leads. These updates are more engaging and personal—employees are likelier to pay attention to a 2-minute video than read through a 1,000-word email.

9. Make Onboarding Exciting with Video Introductions

First impressions matter, especially during onboarding. Instead of throwing new hires into a sea of documents, greet them with an onboarding video introducing them to the company, its culture, and the team.

An enterprise video platform can create engaging, personalized onboarding experiences that help new employees feel more connected to the company from day one. To make them feel welcomed, add some personality by including fun team introductions or tours of the office (virtual or real).

Want to elevate the experience further? Incorporate virtual backgrounds into your recordings to make your videos look more professional and engaging.

10. Use Video for Employee Recognition

Recognition is a key driver of employee engagement. However, handing out awards once a year at a company event is no longer enough. Use your enterprise video platform to share shout-outs and recognize employees for their hard work, accomplishments, or birthdays.

Create short videos highlighting top performers and share them company-wide. This will make recognition more frequent and accessible, boosting morale and fostering a culture of appreciation.

11. Create a Private Video Community

Turn your enterprise video platform into a private, employee-only video community. Employees can upload and share content, leave comments, and engage with each other in a safe, closed environment, creating a sense of belonging.

This type of video community encourages team collaboration and strengthens relationships, especially in large companies or remote work environments where face-to-face interactions are limited.

12. Use AI-Powered Search for Better Access to Knowledge

Employees disengage because they can’t find the information they need when they need it. Employees can use AI-powered video search features to find relevant content in seconds with an enterprise video platform. By typing in a keyword or phrase, employees can skip to the moment in a video where their question is answered, saving time and reducing frustration.

Engage Employees with Enterprise Video Platform - Conclusion

Employee engagement doesn’t have to be complicated. With an enterprise video platform, you can transform how your team learns, communicates, and collaborates. Whether through on-demand learning, live webinars, or peer-to-peer video creation, video content is the key to capturing your employees’ attention in today’s fast-paced, digital-first world.

The bottom line? You leave potential on the table if you’re not using video to engage your employees. An enterprise video platform is the tool you need to create a connected, engaged workforce.

People Also Ask

How can an enterprise video platform improve employee engagement?

An enterprise video platform allows for interactive, personalized, and on-demand learning experiences, making training and communication more engaging and effective.

What are the best types of videos for employee engagement?

Training videos, live webinars, peer-to-peer tutorials, and recognition videos effectively engage employees at different levels and departments.

Can enterprise video platforms be used for remote employee training?

Yes, enterprise video platforms are perfect for remote training. They allow employees to access content anytime, anywhere, and engage with interactive elements such as quizzes and polls.

How does video content improve knowledge retention?

Video content is easier to understand and remember. Studies show that viewers retain 95% of a message when watching a video compared to only 10% when reading text.

What is the role of gamification in employee video learning?

Gamification, such as awarding badges or creating leaderboards, adds a competitive element to learning and motivates employees to stay engaged and complete training modules.

Is it possible to create personalized learning paths on an enterprise video platform?

Yes, you can create personalized learning paths based on employee roles, learning styles, or career goals to ensure relevant content delivery.

Can AI-powered search help employees find the content they need?

Absolutely. AI-powered video search allows employees to search for specific keywords or phrases and jump to the exact moment in the video where their query is answered.