As expectations continually grow for organizations to manage emergency situations more effectively, the need to make the right people aware at the right time with the right information has become a complex challenge.
What makes crisis communication even more complicated is the use of various communication methods by on ground rescue teams such as: police, firefighters, medical staff etc. Varying radio frequencies, independent communication SOPs and protocols result in an uncoordinated, decentralized form of communication which causes delay in relief activities.
With the growth in communication technology, crisis management teams are now expected to work in a more collaborative and timely manner. The need for teams to be interconnected grows as people expect to be made aware of the situation as soon as possible. Moreover, well informed individuals and teams are better motivated at doing their jobs.
Organizations are now expected to take more control over the situation, micromanage details and ease tensions through communication. Maintaining thorough interaction with staff can make all the difference when it comes to the success or failure of the event. These interactions may include assigning responsibilities and emergency debriefing to teams.
Situations are likely to become very chaotic if management agencies do not communicate effectively and propose action plan to other teams that are involved in a timely manner. They are required to mobilize operations through effective decision making and unified communications.
So how can agencies address these challenges effectively?
Depending on the situation, there are many ways communication can be done. However, one important form of communication is video.
Today, videos have a far greater reach than any other form of communication. Videos are helping companies communicate their message to a massive audience in just a matter of minutes.
Videos have evolved as a viable option and with this significant evolution, a great deal of possibilities have also emerged on how videos can be used: dynamically, smartly and significantly.
Powerful tools like Live and On-Demand video streaming are shaping the communication in a way which makes agencies have more control over the situation by becoming more proactive. Moreover, Live Video Streaming and On-Demand Video Playback can help them with disaster management in a number of different ways.
Stakeholder management, prioritization and communication across devices
Live and On-Demand video streaming can help crisis management entities prioritize communication by making it exclusively available to stakeholders that are needed to manage that particular event.
The service can be scaled to match any number of internal, external audience and is compatible with all forms of devices. Moreover, the content can be made available over public and private networks.
Strategic communication to multiple tenants through UC environment
When managing potentially crippling events, team specific strategies, roles and messages need to be rolled out to a multitude of teams in a timely manner. This can be done by creating different channels for each team involved in disaster management.
Every channel can have a unique communication routine under one unified space. Content under each channel can be archived and made available for use at a later time. Moreover, privileges to conduct Live stream can be assigned easily.
This way crisis specific preparation, logistics management and tailor-made tactics can be done in a flexible manner. Each user belonging to a specific channel can be assigned a different role coherent to that channel.
Risk communication, situational analysis and issue management via real time responses
Live video streaming allows you to send real time responses, address various concerns surrounding an issue to different teams and departments. Agencies can propose different plans related to recovery, procedural instructions and share strategic course of action based on findings collected from other channels.
On ground analysis of situations can be done very conveniently by initiating a Live stream from IOS and android based mobile devices as well. This can also help teams evaluate risks associated to any particular crisis. In order to collect all possible content related to an emergency, on ground personnel can be assigned a consolidated space to upload videos and updates.
With frequent Live Video streaming over an active internet service, needs of different individuals and local communities affected by the disaster can be understood and addressed. They can also be informed collectively about the corrective measures and registration process for the relief assistance. Additionally, real time video conferencing session between a specific people can be broadcasted as a live stream to a much wider audience which aides in prompt decision making.
SOP Compliance, Crisis Anticipation and Change Communication
Live video streaming can greatly help emergency management units in creating awareness and preparedness for multiple audiences.
They can educate general public by making them aware of any anticipation of unforeseen events, warnings and changes in action plans. The service can aid teams in identifying where and how a crisis may occur.
Live video streaming can also help them with change communication by reporting on the changing scenarios associated with a disaster.
Information on different Standard operating procedures to be followed in a crisis situation can be communicated and repeatedly checked with frequent Live video streaming. It can also help with early identification and comprehensive screening of potential issues.
Creating a Knowledge base of Best/Worst case scenarios for Teams
Live video streaming sessions can be made available instantaneously and can be archived or distributed as needed. Meaning that once a live video streaming session gets completed it can be made available for consumption within minutes without any possibility of delay.
These videos can be used for a variety of different purposes. Based on these knowledge archives, agencies can understand past practices, best and worst case scenarios so as to improve their future strategy and course of action. This knowledge base can also be readily made available for individuals and departments situated in an area that is more vulnerable to frequent disasters. This content can be adapted into case wise studies that can help agencies and other parties involved with the management in conducting brainstorming sessions on potential crises and worst case scenarios.
Training various teams and departments related to an event
Live video streaming is a great tool to test knowledge. Especially in a crisis situation as it can help agencies communicate different protocols to different department and readily check their presence of mind on critical matters. Agencies can make their live stream interactive by using live polls, surveys, live chat, etc in between videos. This can help management agencies understand and train on ground teams according to their capability. With the interactive live sessions agencies get the benefit of getting a real time response from the audience which can be used to conduct survey and need assessment.
Understanding past experiences, gaps & data analysis for future preparation
Detailed video analytics can help agencies acquire in depth understanding on usage, video consumption, user sessions, stream attendees, drop-off rates, interactivity etc. Agencies can conduct meetings and post event analysis with other parties based on this information. Live video streaming provides a more personalized and receptive environment for agencies to communicate with individuals and communities that have been affected by a disaster. With VIDIZMO, that contact can be made in multiple languages as well.
Reputation and Identity Management
Live video streaming can also help organizations in maintaining their reputation. Through effective, thorough and consistent live streaming, teams can convey their stance pertaining to different matters while managing and preparing for a crisis situation.
VIDIZMO’s powerful Live and On-Demand video streaming is equipped to fully serve the communicational needs of agencies during emergency management scenarios. If you’d like to learn more on how VIDIZMO's enterprise video streaming solution can help your business, visit our website for more information or sign up for a free 30-day trial today.