Videos are everywhere – more than ever before. There is good reason why this is so. Research has shown that 68% of consumers prefer video as their key source of information to learn about a new product. With enterprises using videos for many different external uses, a free video platform like YouTube or Vimeo just doesn’t cut it. With a third-party video platform, the ball is always in their court, regardless of who owns the content streamed on it. What enterprises need is their own white-label video streaming platform.
Branding is extremely important when businesses are using videos to reach external viewers. Marketing videos are a good example. It’s counterintuitive to show your customers – or prospective customers – videos to promote your business on a platform that boasts another brand.
What is a White-Label Video Streaming Platform?
A white-label video streaming platform is a digital library for managing videos that can be rebranded to tout the platform owner’s brand. White-label platforms are paid applications. Free ones like YouTube and Vimeo are not white label because, since the user doesn’t purchase it from them, they don’t have the right to rebrand it. That’s one of the reasons enterprises cannot entirely rely on a free video platform. They need more than YouTube has to offer. Branding is just one of those things.
What to Expect From a White-Label Video Streaming Platform
While modern-day video streaming platforms are very capable, enterprises must know what to expect from them so they can make an informed decision when choosing which platform to opt for. A brandable video platform should let them customize the entire interface to reflect their brand guidelines. Many platforms offer customizable video players or customizable color schemes, but that’s not enough. VIDIZMO, a white-label video streaming platform, goes one step ahead by providing multiple customizability features.
Let us explore some of these valuable branding features:
Color Scheme & Logos
The most important branding element for an enterprise is its logo and brand color scheme. A white-label video platform should offer its users the ability to customize the color scheme of the platform to reflect their brand. Customers should be able to select 2 to 3 different colors to be reflected in the platform. Customers should be able to place their color scheme in various areas like the navigation bar, the header, the search bar, toggle switches, dropdowns and many more. A white label video streaming platform should offer as few inconsistencies as possible. The platform should also allow the companies to place their own logos in the navigation bar, on the home page and in the browser favicon.
Even if the platform sports the enterprise’s logo and colors, it’s still easy to turn viewers away from their brand and steer them directly into the platform provider’s brand. That’s why enterprises need all their bases covered. When someone shares a video with their audience, the first thing they often see before even opening the video to view it is the link. Most platforms offer their customers their own subdomains or directories so there’s a good chance that even with a customized URL, an enterprise’s video link will inadvertently promote the platform provider in the domain and possibly divert the viewers’ attention. A decent white-label video streaming platform allows the customers to customize the domain to reflect their identity.
The video player is the most viewed element of the entire platform. When viewers watch a video shared by an enterprise, they are looking at the video player and noticing the details there. It is, therefore, important that the video player also reflects their brand. A brandable video platform allows users to customize the player as well, by changing the color scheme to match the rest of the platform, and the rand, as well as the font and the logos displayed in the player.
Customizing the video player is important for enterprises because videos are not always viewed on the platform. Many times, videos are embedded on web pages and on social media. The branding has to be consistent even when the video is embedded somewhere else.
A company’s brand is more than just colors, fonts and logos. They use certain words in their internal and external marketing to establish the tone of their brand. These words need to be reflected everywhere the brand exists. A decent white-label video streaming platform allows its customers to customize the thesaurus and use their own vernacular to reflect their branding.
Enterprises operate across the globe and it would be extremely misguided of video streaming platform providers to assume that English is the only language they deal in. A white label video streaming platform should offer multilingual capabilities so enterprises can choose which language to display on the platform. A Middle Eastern enterprise, for example, would most likely want its video platform to be in Arabic. Similarly, a German enterprise would want theirs in German. Plus, an international enterprise would want to leave the choice of language to the viewers. A decent white-label video streaming platform should cater to all these different needs.
While video platform providers should be prepared for a whole range of branding requirements, there are plenty of changes that they may not be able to reasonably anticipate. Therefore, to cover all their bases, video streaming platform providers should allow their customers to make their necessary changes through custom CSS, just in case customers need more customizations than they offer through predefined controls. In such cases, enterprises can use their web developing teams, familiar with HTML and style sheets, to customize the platform’s interface.
VIDIZMO: A Complete White Label Video Streaming Platform
VIDIZMO offers a complete white-label video streaming platform with all the essential branding features and then some.
VIDIZMO allows you to customize the color scheme of the platform and add your logo to the platform. You can choose to display your logo in the favicon, navigation bar and the hamburger menu. You can customize the background with a solid fill or an image. Plus, you have the option to customize the background with a solid color fill or an image. If they are using a multitenant platform, they can choose to represent each portal with a separate icon in the navigation bar.
On that note, multitenant users can brand each portal individually. For example, if they have multiple users for each department in the enterprise, they can have multiple autonomous video portals with different branding according to the department’s branding guidelines. Or, in the case of a large house of brands, each portal can reflect an individual brand.
VIDIZMO also lets you customize the domain of the platform. They can choose to reflect their brand in a directory, subdomain or in a customized domain. For example, an EnterpriseTube customer can use the URL "enterprisetube.com/mydomain", "mydomain.enterprisetube.com", or "mydomain.com".
Furthermore, VIDIZMO offers a brandable video player as well. You can set user templates for specific roles. Using the checkboxes in the portal settings, you can choose to toggle certain options on the player, such as autoplay, loop, mute button, seeking, full screen, and much more. Plus, you can customize the color scheme on the player as well, but we’ll get to that in a bit.
VIDIZMO offers you the ability to incorporate your organization's vernacular into the platform. With the custom thesaurus, you can choose to replace almost every word to reflect your brand. You can also choose to view the platform in over 20 languages. To top it off, the platform can have one default language, but each individual user can view it in a language of their choice.
Finally, enterprises can deploy their web development resources to customize the platform using custom CSS. Hence, you may change the font family, size and weight, primary, hover, navbar, search bar and background color, as well as typography, buttons contextual color and contextual background. All these changes can be made to represent your enterprise’s brand. You can also use custom CSS to customize the video player. They can change the primary color, secondary color, hover, play button, seek bar, time tooltip, time tooltip background, thumbnail border colors, font stack, size and color.
To show you the magical transformations that can be done on VIDIZMO, we created some different portal themes through the help of all the above-mentioned features
All in all, VIDIZMO offers a completely customizable white-label video streaming platform for enterprises to store, manage and share their videos, and other digital media. To learn more about VIDIZMO’s capabilities and offerings, contact us today!