At first glance, the largest Fortune 500 enterprises in healthcare, financial services, automobile, retail, manufacturing, among others seem to have nothing in common. They operate in disparate industries with distinct business challenges. Yet, structurally, they are very much alike. They all comprise of sizeable multi-unit or multi-divisional departments that make up the enterprise.
These departments -- often defined based on their function, product/ service focus, or location -- operate independently of one another and may even be dispersed across geographical boundaries, especially in the case of large organizations.
As a result, these departmental units need business platforms over which they have independent rights for defining administration policies, access controls, branding, security, compliance, and even data storage.
With video becoming a necessity for organizations large and small, various departmental units across companies need an enterprise video platform to manage their video needs for corporate communication, training and learning, sales and marketing, knowledge management, and much more. However, for the various departments to be able to use the video platform for their specific needs, there needs to be complete segregation of users and content across departments.
Not only this but a video platform also has to empower each department to determine how they would like to define their portal management policies, access controls, user groupings, portal branding, video encoding and streaming profiles, compliance, and much more.
In some cases, departments located across various regional geographic sites may also require their specific video portal to be hosted in their regional cloud or on-premises data centers. Additionally, with varying video usage across departments, the video portals would also need to be licensed separately for their video consumption costs for bandwidth, cloud/ on-premises storage, and so on.
But you may wonder how a video platform can facilitate such deep portal-level segregation and autonomy -- the answer to which is multi-tenancy.
In a multi-tenant video platform, the same application is deployed in a number of independent (not pooled) instances. This has to do with complete media and user segregation that provides portal-level autonomy for defining all portal management policies, branding, streaming, hosting, licensing, etc. to meet department-specific privacy, security and compliance needs. As a result, the portals and their data sets don’t touch, interact and are not viewable together in any combination or instance, unless it is required that way.
Why your organization needs a multi-tenancy video platform
An organization needs multi-tenancy video portals for different stakeholders or interdepartmental use in the following scenarios:
- Horizontal departments portals for marketing, HR, T&L, finance, IT, communications, others
- Vertical department portal for departments managing various business products or service
- Geographically dispersed portals across regional, national, or international business units
- Internal vs. external portals for employees, external partners, customers, investors, etc.
A large banking institution, for instance, has a wide range of internal departments for treasury, risk management, inspection, IT, personnel, communications, and so on as well as customer products and services such as cards, membership rewards, travel, mortgage, leasing, etc. for private individuals and businesses – all of which is often dispersed across global or regions offices.
Depending on how the departments are structured, many or all of these departments would need completely independent portals for their particular video communication, training, marketing or video management needs.
In the absence of a multi-tenancy video platform, each department would have to purchase a separate instance of the platform, which incurs an insurmountable cost and inevitable management inefficiencies, not to mention the IT compliance challenges.
To resolve this, a multi-tenancy video platform presents a simple, cost-effective solution deployable across the organization in a single installation of dedicated multi-tenant portals.
Understanding how multi-tenancy video platforms work
A video platform with a true multi-tenant environment offers portals that have deep levels of autonomy for administration, governance, and regulation. This includes the ability for each portal administrator to have independent rights to define policies as per their departmental guidelines for administration, management, and compliance, in addition to providing complete segregation of the users and contents across the portals.
In essence, a multi-tenancy video platform would have to offer the following capabilities at a portal level:
- Separate branding guidelines – departments managing different products or services with entirely different branding or corporate identity guidelines would need to apply their portal branding instead of inheriting broader organizational guidelines (though that should also be an option).
- Separate single sign-on integration – various departments should be able to integrate their active directories using whichever single sign-on protocol or ID management tool used in their particular unit. For an external user portal, you should be able to integrate using third-party authentication via Outlook 365, Google, Facebook, etc. or enable anonymous users.
- Separate security policies – each portal administrator should be able to define their platform security policies for SSO, multi-factor authentication, encryption, IP/ domain restrictions, URL restrictions/ tokenization, DRM, access controls, among others.
- Separate membership types – different portals should be able to define their user access rights and access controls over which user can access which portal functionalities for uploading, sharing, moderating or viewing content – and which ones cannot.
- Separate integrations – each portal should allow users to employ any necessary platform integrations such as a corporate CRM integration for marketing, LMS integration for training and learning, CMS and video conferencing integration for communications department (or a mix), and so on.
- Separate administration policies – each department should be able to set their portal administration policies or permissions for specific feature or functions such as enabling interactivity, moderation workflows, reporting, video sharing options, etc.
- Separate data storage – different departments might want to store their media in their particular geographic storage server locations, and a multi tenant video platform should enable different storage options for varying departmental needs.
- Separate portal hosting – every portal should allow distributed geographical hosting for optimized video delivery via the most proximate CDNs so a team in America can host their portal in US data centers while the teams in China or Russia would want to host their particular portal in their regional data centers.
- Separate licensing – each portal should have independent licensing capabilities to charge a specific department for their expenses incurred for video storage, encoding, live streaming, bandwidth consumption, etc. This helps maintain accounting and financial segregation across departments.
- Separate audit logs – each portal should be able to maintain separate audit logs to monitor all activity within the portal, including data regarding who accessed the portal, when, from where (IP-level details), what content was shared/ deleted by whom, and more.
How VIDIZMO multi-tenancy video platform helps your enterprise
VIDIZMO offers a unique video platform with multi-tenancy capabilities that beat all our competitors in the enterprise video content management space. We designed VIDIZMO keeping in mind the distinct needs of large organizations for security, compliance, independent management, administration, etc. at different horizontal and vertical departments within an organization. This has directed our orientation towards developing the greatest flexibility and options for providing completely independent, self-sufficient and complete portals within the larger video platform that houses the various portals.
To enable this, we have developed a video platform that addresses precise multi-tenancy needs of large organizations that involve independent video portals with the following autonomous administration options for each portal:
Unique portal administration policies
Unique portal branding
Unique portal single sign-on integration (AD integration)
Unique user access management and role based permissions
Unique encoding profiles
Unique streaming servers/ policies
Unique media storage options (locations & ECDN)
Unique geographical hosting options
Unique compliance requirements
Unique audit logs and other platform security options
Unique third-party platform integrations
Within VIDIZMO video platform, each portal comes with its criteria or options for easily definable settings for branding, encoding profiles, security, active directory, media storage locations, hosting options, audit logs, and licensing – all on a portal level. Having said that, a portal can also inherit the same administration policies, branding, compliance, storage, hosting, licensing etc. as the main platform - depending on what is required or preferable.
None of the other players in the enterprise video content management market have multi-tenancy features comparable to that of VIDIZMO's, and are limited to segregating content and user access in basic folders and channels without granting the above-mentioned autonomous capabilities for individually managing each portal that way VIDIZMO does.