In the post COVID world, the use of Zoom has increased drastically for meetings and webinars. However, a problem arises when one needs to make webinars and meetings available as on-demand video for those that were not able to attend them. Zoom offers certain functionality when it comes to on-demand viewing, but these are not optimized for video experiences.
It's common to record meetings and webinars as it helps your message reach out to more people; especially those that were not able to attend the meeting. It also helps in revisiting any discussion in the future and having a recap of what was discussed in earlier meetings. Therefore, recording meetings and webinars has become commonplace.
In this blog, we'll walk you through the options that Zoom offers and how to make the best out of them. We'll also be looking into alternate solutions out there; both free and paid.
Functionality Offered in Zoom for On-demand Viewing
Zoom offers an on-demand webinar functionality, which basically allows you to schedule a webinar, and once the webinar starts, it's automatically recorded and stored on your Zoom Cloud. Any participants that register after the webinar has finished, will receive a link to the recording instead.
Benefits of Zoom
- Your message can be communicated to audiences that were not able to attend your webinar.
- Moreover, the process is automated and all you need to do is distribute one link that can be used to register, attend the event and also to get a recording for the event.
- Zoom also allows you to add custom fields to on-demanding recording request form, which you can use to capture contact information of leads, or acquire important information required for compliance purposes.
Limitations of Zoom
- There are limitations with the on-demand viewing functionality offered by Zoom. Zoom offers a basic a video player, that streams on only one format (Unlike YouTube that allows you to choose your quality; 144p, 240p etc.). This means that viewers with low bandwidth or devices that don't support this format, will face issues in watching the recorded videos readily.
- Zoom offers limited sharing capabilities for your recorded meeting. You can only generate shareable links, password protect and set an expiration time period for them.
- It doesn't allow you to create a library of your recorded webinars, unlike a YouTube channel, where you can upload them for viewing.
- The library in Zoom where videos are stored is not the best when it comes to managing large amounts of recordings. You can't create folders and due to limited metadata, the search feature is very basic and there are no filters.
- Zoom's video player is not optimized for accessibility, which means that you can't upload transcriptions or automatically generate them. You do not have the functionality to attach audio descriptions or use keyboard shortcuts for navigation. These functionalities are required for Section 508, ADA or other accessibility compliances.
- Zoom doesn't allow viewers to add comments or engage with you after a webinar has ended and is available as an on-demand video.
- Zoom doesn't offer any embedding options for you to include these recordings on your website.
Uploading Your Zoom Recording on YouTube
An alternate method to make your recorded Zoom webinars available as on-demand videos, is to upload them on YouTube or Vimeo. This is a good option if your webinars are public, and you don't have any compliance requirements to adhere to for recorded meetings (For instance, GDPR law requires you to limit the recording to "those with a need to know" - Read More).
Benefits of YouTube
- Your videos are indexed by Google and appear in search results. This can help you reach out to wider audiences.
- YouTube has 2 million logged-in users every month, and much more anonymous users. This provides you with a large potential to reach out to.
- You can create a library of your recorded webinars, that your audiences can easily navigate through. They can also search for relevant topics once on your channel.
- You can embed videos from YouTube and share them on social channels.
- YouTube's video player is optimized for accessibility, with options to upload captions, and keyboard shortcuts for navigation within the video.
- You can engage with your audiences who can add comments to your videos.
Limitations of YouTube
- Content uploaded on YouTube is public and can be viewed by anyone, and shared ahead indefinitely. This is an issue if you have to adhere to compliance requirements such as GDPR.
- Another major issue with YouTube is that, once you upload videos, you are agreeing to allow YouTube to reproduce, create derivates of the content and do much more. This could be an issue if you need to retain ownership of content, and Enterprise Video Content Management Systems can help you in this regard.
- YouTube does not offer you the option to choose where to store your data. Unlike content management systems that allow you to store on Azure, AWS, Google Cloud etc.. and even decide the geography where your data needs to be stored (we'll discuss these later in the blog).
- YouTube does not offer rich sharing options, such as password protected sharing, limited time viewing, authenticated access for viewing and link expiration.
- YouTube does not offer the functionality to upload audio descriptions, which means that it is not fully optimized for accessibility requirements; such as Section 508 compliance.
- You can't restrict viewing or track viewing activity through logs.
Looking for Something More Detailed? Try an Enterprise Video Content Management System
An enterprise video content management system (EVCM), can essentially help you create a private YouTube-like portal for your organization only. In addition, these platforms offer much more detailed features that essentially help most issues that occur with YouTube and Zoom when it comes to sharing webinar or meeting recordings.
Examples of such platforms include Kaltura, Panopto and VIDIZMO. You can essentially ingest recorded Zoom meetings and webinars automatically, and make them available as on-demand video in a brandable library.
Benefits of an Enterprise Video Content Management System
- You can choose to store your videos on Azure, AWS, Google Cloud, On-premise, Or any cloud, and also determine the geography of where you want to store your data. Different EVCM providers offer storage in different clouds, but VIDIZMO offers you the flexibility to choose from any of the mentioned ones.
- You can define access for videos; who can watch them? how long can they watch them for? Can they download them? share them internally or externally.
- These platforms offer detailed audit logs regarding who viewed the recorded webinar and when. This may be required for certain compliances, such as GDPR. VIDIZMO and Kaltura offer audit logs within their application, but Panopto requires you to contact their customer support to get reports for these.
- They offer rich sharing options, such as password protection, link expiration and more.
- Videos are shared in end-to-end encrypted formats.
- Platforms such as VIDIZMO, have AI capabilities to automatically transcribe or translate you recorded webinars. This also helps in searching through your library, by spoken words.
- An EVCM provides rich categorization options; you can create folders, categories and playlists. A sample categorization is shown below
- VIDIZMO is an EVCM, with a player that adheres to most accessibility requirements; keyboard shortcuts, transcriptions, closed captions, and audio descriptions.
- You can add interactivity elements inside videos such as quizzes, handouts or surveys. Video Portals by VIDIZMO allow your viewers to add comments to videos as well.
- You can easily embed videos on your website, or even embed with authentication required for access.
- You can also use the EVCM to conduct your webinar as these have low-latency live streaming capabilities as well.
An important thing to understand is that the use of an EVCM is not just limited to sharing recorded webinars, but can be used to fulfill multiple video challenges through one platform.
Limitations of an Enterprise Video Content Management System
- You'll need to purchase additional licenses for an EVCM. If you require a simple solution and wish to stream externally, then this may not be that costly.
Ingesting Recorded Webinars on to VIDIZMO
VIDIZMO Allows you to automatically ingest and manage recorded Zoom meetings and webinars, and benefit from most functionalities offered by an EVCM as mentioned above. VIDIZMO provides flexible, compliant, and secure solutions as compared to other EVCM providers. VIDIZMO providers both ready made products and customizable solutions.
VIDIZMO is an EVCM and fulfills multiple video use cases, such as training and on-boarding videos, live streaming, streaming marketing and more, all through one platform.