Branded virtual backgrounds have gained considerable momentum to add a professional touch and feel to various correspondences and other video-based content.
This is because video usage has skyrocketed, especially since the pandemic, which increased dependency on Video Conferencing tools and Video Platforms by 500% and 265%, respectively.
Companies rely on them for communications, marketing, sales, training, product demonstrations, and other aspects.
Moreover, the video conferencing market will reach better, more promising heights as it is expected to grow at a CAGR of 12.6% — from US$ 10.6 billion in 2022 to US$ 19.1 billion in 2027.
The thing is that your surroundings matter for strengthening credibility; if you attend calls from a haphazard room or office space, you won't potentially be treated with the respect and seriousness you deserve.
Therefore, using branded virtual background images is the need of the hour to look professional during meetings with potential clients and while handling all other internal and external communications.
Thanks to them, you deliver a consistent brand image, avoid behind-the-scenes embarrassments while working from home, and keep the audience focused on you, not your surroundings.
That said, let's delve into the reasons why a professional/branded virtual background will do you justice.
What are Branded Virtual Backgrounds?
Branded virtual backgrounds are customizable digital backdrops that display your company's logo, colors, and key messages during video calls, presentations, webinars, etc.
To put things simply, Virtual backgrounds mask your actual surroundings with a backdrop of your choosing.
What are the Reasons for using a Branded Virtual Background?
Before delving into the benefits of branded backgrounds, let's emphasize the significance of professionalism in virtual meetings.
First impressions matter, and in the virtual realm, your environment and overall presentation play a crucial role in shaping those impressions.
That said, let's discuss five reasons for using branded virtual backgrounds:
1. Branded Virtual Backgrounds Increase Brand Visibility
How can you ensure your brand gets noticed in the sea of virtual meetings? Branded backgrounds can remedy the situation by helping you stand out and stand tall.
They place your logo and essential branding elements front and center, ensuring they catch all participants' eyes.
Also, Branded Virtual Backgrounds enhance brand recall, meaning your audience will remember you post meetings or after viewing different pieces of your content.
With a consistent background across all your video-based collaterals, your logo and messages become more memorable, reinforcing your image in the minds of your audience.
Overall, you gain a competitive edge over rivals not focused on bettering their backgrounds by opting for a virtual option.
2. Branded Virtual Backgrounds Build Trust
Trust is the foundation of any successful business relationship. Maintaining a consistent branded background in all virtual meetings signals reliability and commitment to your clients and partners.
Consistency is critical to trust-building. Clients and partners who see your unwavering commitment to branding standards are more likely to trust your company with their needs.
3. Branded Virtual Backgrounds are Cost-Effective
A branded virtual meeting background offers a pocket-friendly solution to boost your online presence. Plus, they remove the need for physical setups that can't be tailored to different requirements.
Thanks to them, you can avoid the hassle of setting up physical backdrops for different occasions. Plus, branded virtual backgrounds can be switched effortlessly, instantly providing a visually appealing environment.
4. Branded Virtual Backgrounds Minimize Distractions
Virtual meetings often come with distractions from the surroundings. A clutter-free, branded background eliminates these disturbances, allowing participants to focus on the content.
With fewer distractions, your meetings become more productive. Participants can concentrate on the agenda, resulting in more meaningful interactions.
5. Branded Virtual Backgrounds are Versatile
You can customize branded virtual backgrounds for various occasions, such as product launches, client meetings, or team collaborations, ensuring a personalized approach for different interactions.
Basically, tailoring backgrounds based on a meeting's purpose adds a personal touch. Which shows that you go the extra mile to make the conference memorable.
Virtual Backgrounds via VIDIZMO Content Creation Tool
The VIDIZMO Content Creation Tool is a versatile solution that simplifies content creation, catering to a wide range of users, including educators and learners.
With this tool, you can effortlessly produce captivating screen recordings, lectures, presentations, and software guides. Its intuitive interface allows you to seamlessly record your screen, webcam video, and audio, creating interactive content that leaves a lasting impact.
Additionally, the Virtual Background feature provides options to customize your recording environment, minimizing distractions and enhancing the learning experience.
With VIDIZMO's Content Creation Tool, crafting compelling content has never been easier. Here are some of the features of this new tool:
- Virtual Background for Enhanced Recording Environments
- Effortless Screen, Webcam, and Audio Capture
- Screen Sharing with Webcam and Microphone Audio
- Tiles/Template Switching During Recording for Flexibility
- Parallel Screen Share Display for Precise Visual Arrangement
- Noise Suppression for High-Quality Audio
Elevating your Online Presence
Branded virtual backgrounds are dynamic tools that allow you to display your company's logo, colors, and key messages during video calls, creating a visually appealing and consistent environment.
They offer cost-effective branding without the need for physical setups, minimize distractions, and promote focus on meeting content.
Furthermore, features like VIDIZMO Content Creation provide a comprehensive solution for crafting compelling content with customizable virtual backgrounds, elevating your virtual presence.
Begin your journey by signing up for a 7-day free trial of VIDIZMO's Enterprise Tube, and the best part is that no credit card is required.
Alternatively, reach out to us today to uncover how this tool can seamlessly integrate virtual backgrounds into your content creation process, elevating the impact of your content across various domains, including education, corporate, and creative sectors.