Upload a video, share it ahead for your viewers to watch at their own pace from their location of choice. That's on-demand video for you! But how do you set up one for your organization? What are the different options available within the market?
According to Fortune Business Insights, the video on-demand (VOD) market is expected to reach 159.62 billion by 2027. This is a technology of the future and businesses are looking for ways to maximize its benefits.
But before moving on, let’s start by answering the question as to what is a Video on Demand (VOD) platform?
What is Video On-demand (VoD)?
Video on Demand (VOD) is when people can watch videos from a library as and when they want, without being constrained by traditional broadcasting schedules.
A VOD platform is such that it allows users to browse through a range of videos and view the ones that they want. Advanced VoD platforms allow these videos to be watched on any device of choice over the internet.
The easiest example of a VOD platform is Netflix, where users can browse through a collection of movies and TV shows and view these as and when they want on any device of choice. Another example of VOD is YouTube, where users can search through channels and view the content of their choice.
You can learn more in our blog on the definition of VOD, it's history and significance.
The Past and The Present
VOD was a costly thing back in the days, when YouTube was formed in 2005. This was of because high bandwidth consumption caused due to lack of caching and peer-to-peer technologies. However, things have now changed!
The VOD market was valued at $60 million in 2020, and is expected to grow at 9.5% CAGR in the next 5 years. VOD platforms are replacing traditional channels such as broadcast TV or Video CDs, DVDs etc. The usage of VOD platforms depends on internet connectivity and bandwidth, which has led to developed economies using VOD more than less developed economies. Countries with the highest VoD user penetration in 2020 have been USA, Norway, Canada, Luxembourg and Sweden.
While media and entertainment represent a large part of VOD usage, other uses include coverage of live events and sports, and even organizational trainings for employees, channel partners and customers.
VOD Platforms from a Content Creator’s Perspective
Traditional video delivery mechanisms made it difficult for people and organizations to deliver video content to their intended audience. However, the internet and VoD platforms have made this rather easy. In simple platforms, all you need to do is upload videos and users can watch them whenever they want. These platforms solve all challenges related to video streaming, such as bandwidth challenges, compatibility issues, and more.
The simplest way to set up a Video on Demand platform is through YouTube, which however, has its limitations.
YouTube offers the simplest and easiest way to host videos. It’s also free! YouTube helps your videos to be organically searched through Google as videos on YouTube also rank for Google keywords. YouTube automatically creates multiple renditions for your video files, which allows users with low internet bandwidth to also be able to watch your content. YouTube also provides you with basic analytics (reach and engagements) as well as a detailed breakdown of viewer demographics - age, gender and geography.
YouTube, however, is not a video hosting solution and has limitations in terms of storage. You will not be able to retrieve your videos if they accidentally get deleted, or if your account gets blocked due to copyright violations etc. You’ll need to keep your video files downloaded as a backup.
YouTube is suitable for personal use, smaller organizations or organizations with simple requirements. YouTube doesn’t provide the features that would allow organizations to host videos and only restrict access to their internal audience. It does allow videos to be shared privately but it’s just limited to that.
Lastly, by uploading videos on YouTube, you give away certain content rights for these videos and this is one of the main reasons why organizations go towards using paid Video on Demand Platforms.
We did a whole blog on YouTube and why you should go for corporate alternatives to YouTube.
5 Other Paid Alternatives and Their Limitations
YouTube is a simpler platform and does not solve other complex challenges that arise, such as security, compliance, and also does not offer integrations to consolidate video data.
Here a few other on-demand video platforms that you can opt for:
You can learn more in our blog on the comparison of platforms for on-demand video streaming.
The drawback, however, of these platforms is that they are only good for external streaming of on-demand videos. Organizations may require on-demand video streaming for multiple other use cases, some of which might be internal as well. For instance, making corporate communication videos available to the entire organization as on-demand video content, or recording training and on-boarding programs and sharing them with new recruits as on-demand videos. The above-mentioned platforms fall short, when such video use cases arrive.
VIDIZMO offers a VOD platform that is suited for organization-wide use cases. VIDIZMO includes all the features offered in YouTube, and even much more. It is optimized for both external and internal streaming. VIDIZMO allows you to create your own on-demand site/portal – with your own custom domain. You can view our demo portal by clicking below:
Content stored on your VIDIZMO portal can be segregated for different viewers. Organizations can select for each individual video; whether these should be accessible to authorized internal users only or to anonymous public users. Internal users can only view content after logging in through their email and password, or through Single Sign-On. Furthermore, content can be segregated based on organizational hierarchy or departments. This makes VIDIZMO more suited as a VOD platform for organizations with different types of users; both internal and external.
Rich Sharing Options
You can temporarily share videos with audiences inside or outside the organization through expirable links or email. Unlike simpler platforms, VIDIZMO allows you to generate multiple links and expire them as needed. For email sharing, you can specify an email with which external participants would need to authenticate to view a video.
You can also define what recipients can do once they have the video; whether they can download, watch only once or twice, share ahead etc.
Data Hosting Options
VIDIZMO allows you to store videos on Azure, AWS or any other government or public cloud. These cloud providers keep multiple copies of your data at separate places (data redundancy) to ensure data is safe from unexpected events, cyberthreats, and natural disasters. VIDIZMO also offers a data retention period for stored videos, which even after being accidentally deleted by a user, can be retrieved by contacting VIDIZMO support.
Speaking of security, VIDIZMO includes detailed features within the application to keep content secure. VIDIZMO offers FIPS-compliant end-to-end encryption for all video content. It includes password protection, SSO integration, Geo-restrictions, IP restrictions, role-based access controls, and DRM support. Learn more secure video hosting in VIDIZMO.
The VIDIZMO Portal is brandable and allows you to include your logo, theme, colors and even use your own domain. Videos hosted on VIDIZMO are ad-free and offer no distractions to your audience.
VIDIZMO also allows you to automatically generate accurate transcriptions and closed captions for videos through AI. Transcription files can also be uploaded manually and can be translated into multiple languages.
With online meetings being commonplace, VIDIZMO allows users to automatically ingest online meetings from Zoom and MS Teams, and make them available as VOD. This saves users from the hassle of having to download recorded meetings and uploading them separately.
VIDIZMO also seamlessly integrates with your LMS, CMS, CRM etc to ensure smooth video playback within these systems.
For more detailed information on VIDIZMO, visit our website or watch this video.
On-demand streaming is just one type of streaming. There are platforms for other types as well. You can read our detailed guide on video platforms to learn more about what this means.