Let’s start by answering the question as to what is a Video on Demand (VoD) platform? A Video on Demand (VoD) platform is such that it allows users to watch videos as and when they want, without being constrained by traditional broadcasting schedules. Advanced VoD platforms allow these videos to be watched on any device of choice over the internet.
The best example of a VoD platform is Netflix, where users can browse through a collection of movies and TV shows and view these as and when they want on any device of choice. Another example of VoD is YouTube, where users can search through channels and view content of their choice.
The VOD market was valued at $60 million in 2020, and is expected to grow at 9.5% CAGR in the next 5 years. VoD platforms are replacing traditional channels such as broadcast TV or Video CDs, DVDs etc. The usage of VoD platforms depends on internet connectivity and bandwidth, which has led to developed economies using VoD more than less developed economies. Countries with the highest VoD user penetration in 2020 have been USA, Norway, Canada, Luxembourg and Sweden.
While media and entertainment represent a large part of VoD usage, other uses include coverage of live events and sports, and even organizational trainings for employees, channel partners and customers.
VoD Platforms from a Content Creator’s Perspective
Traditional video delivery mechanisms made it difficult for people and organizations to deliver video content to their intended audience. However, the internet and VoD platforms have made this rather easy. In simple platforms, all you need to do is upload videos and users can watch them whenever they want.
The simplest way to set up a Video on Demand platform is through YouTube, which however, has its limitations.
YouTube offers the simplest and easiest way to host videos. It’s also free! YouTube helps your videos to be organically searched through Google as videos on YouTube also rank for Google keywords. YouTube automatically creates multiple renditions for your video files, which allows users with low internet bandwidth to also be able to watch your content. YouTube also provides you with basic analytics (reach and engagements) as well as detailed breakdown of viewer demographics - age, gender and geography.
YouTube, however, is not a video hosting solution and has limitations in terms of storage. You will not be able to retrieve your videos if they accidently get deleted, or if your account gets blocked due to copyright violations etc. You’ll need to keep your video files downloaded as backup.
YouTube is suitable for personal use, smaller organizations or organizations with simple requirements. YouTube doesn’t provide the features that would allow organizations to host videos and only restrict access to their internal audience. It does allow videos to be shared privately but it’s just limited to that.
Lastly, by uploading videos on YouTube, you give away content rights for these videos and this is one of the main reasons why organizations go towards using paid Video on Demand Platforms.
5 Other Alternatives and Their Limitations
Here a few other on-demand video platforms that you can opt for:
You can also have a look at 10 other on-demand video platforms here.
The drawback, however, of these platforms is that they are only good for external streaming of on-demand videos. Organizations may require on-demand video streaming for multiple other use cases, some of which might be internal as well. For instance, making corporate communication videos available to the entire organization as on-demand video content, or recording training and on-boarding programs and sharing them with new recruits as on-demand videos. The above mentioned platforms fall short, when such video use cases arrive.
VIDIZMO offers a VoD platform that is suited for organization-wide use cases. VIDIZMO includes all the features offered in YouTube, and even much more. It is optimized for both external and internal streaming. VIDIZMO allows you to create your own VoD site/portal – with your own custom domain. You can view our demo portal by clicking below:
Content stored on your VIDIZMO portal can be segregated for different viewers. Organizations can select for each individual video; whether these should be accessible to authorized internal users only or to anonymous public users. Internal users can only view content after logging in through their email and password, or through Single Sign-On. Furthermore, content can be segregated based on organizational hierarchy or departments. This makes VIDIZMO more suited as a VoD platform for organizations with different types of users; both internal and external.
VIDIZMO allows you to store videos on Azure, AWS or any other government or public cloud. These cloud providers keep multiple copies of your data at separate places (data redundancy) to ensure data is safe from unexpected events, cyberthreats and natural disasters. VIDIZMO also offers a data retention period for stored videos, which even after being accidently deleted by a user, can be retrieved by contacting VIDIZMO support.
The VIDIZMO Portal is brandable and allows you to include your logo, theme, colors and even use your own domain. Videos hosted on VIDIZMO are ad-free and offer no distractions to your audience.
VIDIZMO also allows you to automatically generate accurate transcriptions and closed captions for videos through AI. Transcription files can also be uploaded manually.
With online meetings being commonplace, VIDIZMO allows users to automatically ingest online meetings from Zoom and MS Teams, and make them available as VoD. This saves users from the hassle of having to download recorded meetings and uploading them separately.
For more detailed information on VIDIZMO as a VoD platform, visit here or watch this video.