More and more organizations are using live video streaming as a reliable way to reach their audiences, overcome physical limitations, and help improve their operations. We've seen how video has evolved from a luxury to a norm for both people and organizations, so it's no surprise that as many as 76% of large companies run a webcast once in a year, 46% at least once a month and 27% at least one every week.
That's because live video streaming is not just a great alternative to in-person activities and other media, but even better choice and more useful option in certain situations. To better explain why live video has become so popular, we've listed a couple of reasons and use cases for why and how live video is helping organizations across different industries better their operations and overcome their unique challenges.
Why You Should Consider Live Video Streaming
There are many advantages for live video streaming. It's flexible, inexpensive, and reliable. Below we've given some essential reasons why you should consider leveraging the power of live video for your activities and operations.
There are many reasons someone may not be able to physically attend an event or meeting. For example, physical events are limited by space. Live streaming solves that problem, allowing as many people as you want to "attend" the event. Sometimes people also can't attend an event due to other commitments such as work or because they can't travel for certain reasons, such as age, medical conditions, or unable to afford travel expenses.
Moreover, people suffering from contagious diseases risk passing it to other people. A clear example is the ongoing COVID-19 pandemic, which makes gathering in groups is a big no-no. Live video streaming allows you to reach everyone, regardless of where they are and whether they can physically attend the event. With live streaming, you're not bound by geographical distance or size of the audience.
Richer Content and Engagement
Live video isn't solely restricted to streaming video content. You can add interactive elements such as live chat, Q&A sections, quizzes and even multimedia content like images and presentations to make your stream more rich, entertaining and engaging for your viewers.
For example, marketers can attach guidelines or presentations about the product they're promoting for audiences to view and download.
Save Time, Costs and Resources
Live video streaming a session can be easier and more inexpensive compared to conducting a physical event. For example, setting an ideal venue, materials and making other arrangements for a physical training session for employees can take a lot of time, costs and resources. Instead, you can hold a live training session and invest those resources in completing other tasks and business objectives.
You can also record your live sessions and repurpose them for other content to save resources on creating new content from scratch. For example, marketers can record and transcribe live videos and reuse the text to create blogs, articles and other content.
Live video can also be a more engaging and quicker alternative to other media for multiple uses such as telehealth services, training and learning or public events. For example, doctors can directly respond to questions regarding health-related concerns from concerned audiences and provide answers immediately in real-time.
Audience members can also ask for the doctor to elaborate on their answers or ask follow up questions that may arise from the response they receive. There is a faster exchange of information and clearer feedback for both the audience and the person conducting the live stream.
Live Video Streaming vs Video Conferencing
While video conferencing is also a popular tool, it's not always suitable. Unlike live video streaming, video conferencing is not designed to stream reliably to a large audience. Video conferencing platforms are limited in the number of attendees. On top of that, because they're trying to optimize the platform for real-time sharing, they don't offer the best for video and audio quality.
Moreover, video conferencing focuses on two-way communication; some use cases such as faith streaming focus on one-way streaming, and video conferencing can end up compromising quality in exchange for optimizing two-way video and audio feed. Additionally, live video streaming allows a single person to control the stream and keep the attention focused on them, so another participant can't interfere or derail the webcast.
5 Use Cases for Live Video Streaming
Because of the flexibility and usefulness of live video, it has been widely adopted by a number of different organizations to assist or improve their operations. This includes both public and private entities. Here are 5 use cases for live video streaming.
Enterprise and Corporate Streaming
Enterprises are increasingly using live corporate streaming for their business activities, such as marketing, training, and corporate communications.
Internally, live video acts as a reliable way to address the company, conduct meetings and provide training.
While on-demand videos are also an effective training tool, live training introduces interactivity into the session. Employees can interact with the instructor and each other, ask questions and communicate through live chat. Instructors can also use interactive elements such as quizzes and surveys, to get feedback on how the training is progressing in real-time.
Similarly, live corporate streaming is also a great way to make important announcements or address a large group of employees, such as a team, department or the entire company. For example, if a company is going through important changes in policies and regulations, the CEO or higher-ups can live stream the announcement to add weight and address any concerns employees might have across the entire company. Moreover, while CEOs and higher-ups can often seem unapproachable, live streaming can help them connect with employees at a more personal level and appear more approachable.
Live video can also be used externally to market a company's products and services, respond to customers, or share public announcements. They can respond to customer questions in real-time, gather feedback and information through live chat and interactive materials like surveys, provide information on products and services, and announce new changes or developments in the company. for providing product training and
Enterprises can record each live stream and make it available as on-demand video for future use and references, such as compiling a video knowledge base or repurposing the streams for making more content.
Faith streaming is another trend rapidly gaining traction. Sometimes places of worship such as churches, mosques and synagogues can see massive congregations gather for religious services. There are times, however, that adherents cannot physically attend the services. For example, the elderly or people who are sick might find it difficult to travel to a house of worship.
Speaking of the sick, people suffering from contagious diseases can end up spreading the illness to other people in the congregation. The ongoing COVID-19 pandemic is the best example of this predicament; since the virus began spreading globally, governments and healthcare professionals have stressed on social distancing and isolation so people cannot gather in large groups.
Another reason people might not be able to attend a place of worship is that they might not have enough space to house a significantly large group of adherents. This can be due to a special occasion or lack of enough places of worship. For example, a large number of adherents may try to attend services during important religious festivals, such as Christmas or Hannukah.
Live streaming religious services allows everyone to attend the services, regardless of whether they physically attend the house of worship or watch the services from home or another location.
While the coronavirus pandemic led to rapid and more widespread adoption of telehealth services, many hospitals and healthcare organizations have already been using streaming services for medical purposes since long before.
Live video streaming can also be used for surgical and diagnostic purposes. For example, doctors can use high-definition cameras to conduct endoscopies and laparoscopies and perform surgery more efficiently. They have a more unobstructed view and it's easier for them to conduct the operation, making them less susceptible to fatigue.
Doctors can use live streaming to teach and educate new doctors, interns and medical students by broadcasting surgical procedures, providing them with real-time engaging experience. They can also educate the general public and patients regarding health concerns, receive questions via live chat, and respond to them in real-time, especially during health crises such as the ongoing COVID-19 pandemic. For example, The U.S. Department of Health and Human Services (HHS) uses live video to broadcast seminars, advisory council meetings, and other events on material discussions such as new research or listening sessions on strategies to raise awareness and improve medical treatments.
Public Safety and Law Enforcement
Real-time video streaming plays a crucial role in public and occupational safety and military operations. Rangers and coastguards use drones to scout vast and inaccessible areas so they can respond in real-time during search and rescue missions. Police officers can use drones to conduct surveillance or search and track for fleeing criminals.
Police officers can also use bodycams and dashcams record real-time footage for proof of a crime or monitoring a situation, such as when arresting a criminal or conducting police operations.
Law enforcement agencies can also use live webcasts to broadcast training sessions and provide an engaging, real-time experience instead of in-person training. They can also use live streaming to address departments or staff, receive questions and queries through live chat, and respond in real-time while maintaining control over the session.
Local governments need to be transparent and directly connected with their citizens. People expect their governments to be self-evident and engaged with the community and working in their interest. For these reasons, they need to address their citizens, communicate their plans and intentions and announce changes in policies. In some cases, it might even be a legal obligation. For example, the city of New York has mandated local governments to start streaming council meetings and public hearings.
Live video streaming allows government agencies to reach hundreds to thousands of people at the same time, whether they are physically present or not. A government's citizens include the elderly, people who are sick or people unable to travel for one reason or the other. By streaming government meetings, politicians and government officials can reach and relay their message to all of their citizens. Citizens can be made aware and stay informed on the hearings and decisions made by their local government.
Government officials can also use live video streaming to conduct meetings and answer questions from their audience in real-time. Attendees can submit questions via live chat or Q&A features and receive answers to their queries.
VIDIZMO Live Video Streaming
VIDIZMO provides live video streaming services with numerous functions that can be leveraged for a variety of use cases, including live chat, interactivity, analytics, and more. Check out the video below to see how live video streaming works in VIDIZMO.
VIDIZMO provides a number of interactivity options such as live chat for communication, Q&A for submitting questions and receiving answers, and integration with Twitter and Yammer to share feeds. You can also create and insert quizzes and surveys with different types of questions and attach other media files to share with your audience. You can view and moderate participants in your feed and record each stream to share as video on-demand.
VIDIZMO also provides state-of-the-art security controls to protect and ensure privacy for your content, and analytics to monitor the number of views and audience activity in the stream.