More and more organizations are using live video streaming as a reliable way to reach their audiences, overcome physical limitations, and help improve their operations.
We've seen how video has evolved from a luxury to a norm for both people and organizations, so it's no surprise that according to Forbes, an American spends 3 hours and nine minutes each day streaming digital media.
That's because live video streaming is not just a great alternative to in-person activities and other media, but an even better choice and more useful option in certain situations. To better explain why live video has become so popular, we've listed a couple of reasons and use cases for why and how live video is helping organizations across different industries better their operations and overcome their unique challenges.
Benefits of Live Video Streaming
There are many benefits of live video streaming. It's flexible, inexpensive, and reliable. Below we've given the useful benefits of leveraging the power of live video platform for your activities and operations.
Accessibility
There are many reasons someone may not be able to physically attend an event or meeting. For example, physical events are limited by space. A major benefit of live streaming is that it allows as many people as you want to "attend" the event.
Sometimes people also can't attend an event due to other commitments such as work or because they can't travel for certain reasons, such as age, medical conditions, or unable to afford travel expenses.
Moreover, people suffering from certain medical conditions or venues that have strict health and safety protocols can use live streaming platforms to avoid large gatherings.
It allows businesses to reach everyone, regardless of the location and distance. With live video streaming, you're not bound by geographical distance or size of the audience.
Rich Content and Increased Engagement
Live video isn't solely restricted to streaming video content. According to a report, engagement is the most important factor for businesses and organizations using video marketing.
You can benefit from an engaging live stream by adding interactive elements such as live chat, Q&A sections, quizzes and even multimedia content like images and presentations to make your stream richer, entertaining and engaging for your viewers.
For example, marketers can attach guidelines or presentations about the product they're promoting for audiences to view and download.
Save Time, Costs and Resources
One of the most business-critical benefit of live video streaming a session is that it can be easier and less expensive compared to conducting an entire physical event. For example, setting an ideal venue, materials and making other arrangements for a physical training session for employees can take a lot of time, costs, and resources. Instead, you can hold a live training session and invest those resources in completing other tasks and business objectives.
You can also record your live sessions and repurpose them for other content to save resources on creating new content from scratch. For example, marketers can record and transcribe live videos and reuse the text to create blogs, articles, and other content.
Real-Time Engagement
Live video can also be a more engaging and quicker alternative to other media for multiple uses such as telehealth services, training and learning or public events. For example, doctors can directly respond to questions regarding health-related concerns from concerned audiences and provide answers immediately in real-time.
Audience members can also ask for the doctor to elaborate on their answers or ask to follow up questions that may arise from the response they receive. There is a faster exchange of information and clearer feedback for both the audience and the person conducting the live stream.
Live Video Streaming vs Video Conferencing
While video conferencing is also a popular tool, it's not always suitable. Unlike live video streaming, video conferencing is not designed to stream reliably to a large audience. Video conferencing platforms are limited in terms of the number of attendees. On top of that, because they're trying to optimize the platform for real-time sharing, they don't offer the best for video and audio quality.
Moreover, video conferencing focuses on two-way communication; some use cases such as faith streaming focus on one-way streaming, and video conferencing can end up compromising quality in exchange for optimizing two-way video and audio feed.
Additionally, live video streaming allows a single person to control the stream and keep the attention focused on them, so another participant can't interfere or derail the webcast.
5 Use Cases for Live Video Streaming
Because of the flexibility and usefulness of live video, it has been widely adopted by a number of different organizations to assist or improve their operations. This includes both public and private entities. Here are 5 use cases for live video streaming.
Enterprise and Corporate Streaming
Enterprises are increasingly using live corporate streaming for their business activities, such as the following
Internally, live video acts as a reliable way to address the company in real time, conduct meetings recorded for future viewing, create a knowledge repository, and provide training sessions.
While on-demand videos are also an effective training tool, live training introduces interactivity into the session. Employees can interact with the instructor and each other, ask questions and communicate through live chat. Instructors can also use interactive elements such as quizzes and surveys, to get feedback on how the training is progressing in real-time.
Similarly, live corporate streaming is also a great way to make important announcements or address a large group of employees, such as a team, department, or the entire company.
For example, if a company is going through important changes in policies and regulations, the CEO or higher-ups can live stream the announcement to add weight and address any concerns employees might have across the entire company. Moreover, while CEOs and higher-ups can often seem unapproachable, live streaming can help them connect with employees at a more personal level and appear more approachable.
Live video can also be used externally to market a company's products and services, respond to customers, or share public announcements. They can respond to customer questions in real-time, gather feedback and information through live chat and interactive materials like surveys, provide information on products and services, and announce new changes or developments in the company. for providing product training and
Enterprises can record each live stream and make it available as an on-demand video for future use and references, such as compiling a video knowledge base or repurposing the streams for making more content.
Healthcare
While the coronavirus pandemic led to rapid and more widespread adoption of telehealth services, many hospitals and healthcare organizations have already been using streaming services for medical purposes since long before.
Live video streaming can also be used for surgical and diagnostic purposes. For example, doctors can use high-definition cameras to conduct endoscopies and laparoscopies and perform surgery more efficiently. They have a more unobstructed view and it's easier for them to conduct the operation, making them less susceptible to fatigue.
Doctors can use live streaming to teach and educate new doctors, interns, and medical students by broadcasting surgical procedures, providing them with a real-time engaging experience.
They can also educate the general public and patients regarding health concerns, receive questions via live chat, and respond to them in real-time.
For example, The U.S. Department of Health and Human Services (HHS) uses live video to broadcast seminars, advisory council meetings, and other events on material discussions such as new research or listening sessions on strategies to raise awareness and improve medical treatments.
Public Safety and Law Enforcement
Real-time video streaming plays a crucial role in public safety and military operations.
Police officers use bodycams and dashcams to record real-time footage for proof of a crime or monitoring a situation, such as when arresting a criminal or conducting police operations. These videos can be stored or shared for training purposes.
Law enforcement agencies also use live webcasts to broadcast training sessions and provide an engaging, real-time experience instead of in-person training. They can also use live streaming to address departments or staff, receive questions and queries through live chat, and respond in real-time while maintaining control over the session.
Government
Local governments need to be transparent and directly connected with their citizens. People expect their governments to be self-evident and engaged with the community and work in their interest. For these reasons, they need to address their citizens, communicate their plans and intentions, and announce changes in policies. In some cases, it might even be a legal obligation. For example, the city of New York has mandated local governments to start streaming council meetings and public hearings.
Live video streaming allows government agencies to reach hundreds to thousands of people at the same time, whether they are physically present or not. A government's citizens include the elderly, people who are sick or people unable to travel for one reason or the other.
By streaming government meetings, politicians and government officials can relay their message to all citizens. Citizens can be made aware and stay informed on the hearings and decisions made by their local government.
Government officials can also use secured video live streaming to conduct meetings and answer questions from their audience in real-time. Attendees can submit questions via live chat or Q&A features and receive answers to their queries.
Sporting Industries
Sports is one of the biggest industries in the world and its streaming is in massive demand. Every year millions of people around the world watch their favorite sporting event on various live streaming platforms.
For instance, the number of streaming viewers in the Super Bowl in 2023 increased to 21.8 million in 2023 from 17.9 million. This demonstrates a massive need for reliable live video streaming in the sporting industry. You can use streaming platforms to send the love game to every corner of the world.
By embracing video streaming, the sporting world is creating a more inclusive and engaging experience for fans everywhere. It's a win-win for everyone involved, bringing the excitement of sports to a global audience.
VIDIZMO Live Video Streaming
VIDIZMO provides interactive live video streaming services with numerous functions that can be leveraged for a variety of use cases, including live chat, interactivity, analytics reports & dashboards, and more. Check out the video below to see how live video streaming works in VIDIZMO.
In addition, VIDIZMO provides several interactivity options such as live chat for communication, Q&A for submitting questions and receiving answers, and integration with Twitter and Yammer to share feeds.
You can also create and insert quizzes and surveys with different types of questions and attach other media files to share with your audience. You can view and moderate participants in your feed and record each stream to share as video-on-demand.
VIDIZMO also provides state-of-the-art security and access controls to protect and ensure privacy for your content, and analytics to monitor the number of views and audience activity in the stream.
To top it all off, you can record your live streams and upload them on VIDIZMO portal for on-demand playback. Clip these recordings to remove any awkward pauses, brand the portal to your liking, and securely share them for external viewing.
You can also embed your live streams to any third-party website or application with authenticated access for security. Global content delivery is smoothly possible through the CDN support with top-tier CDNs (Azure CDN and Amazon CloudFront or any other CDN of your choice). We are just touching the surface of what VIDIZMO can provide you.
To learn more about all that VIDIZMO offers, check out our contact us , or explore the platform yourself for free!
Live Video Streaming – In a Nutshell
In conclusion, live video streaming continues to revolutionize the way we communicate, connect, and conduct business in today's digital age. From enhancing engagement with audiences to improving operational efficiency, the benefits and use cases of live video streaming are abundant.
As organizations and individuals increasingly embrace this powerful tool, the possibilities for creativity and innovation are endless. So, whether you're looking to host a virtual event, deliver real-time updates, or simply connect with your community in a dynamic way, live video streaming offers a versatile and impactful solution. So go ahead, press play, and start reaping the many rewards that live video streaming has to offer!
FAQs
1. What is meant by video streaming?
Video streaming refers to the real-time transmission of video content over the internet, allowing users to watch videos without downloading them.
2. Which is the best live video platform?
There are many live video platforms available in the market claiming to be reliable and secure. However, VIDIZMO EVCM is considered a benchmark for video streaming because of its security, AI-technology, and ease of access.
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