An Enterprise Video Platform is the need of the hour, as over 328.77 million terabytes of data are created daily, half of which is due to videos.
So, it is a safe assumption that organizations struggle with storing, sorting, and circulating video content owing to massive volumes.
The surge in video content is unsurprising, as the seen results are beyond impressive! No wonder 91% of SMBs and Enterprises use video for marketing, whereas 87% depend on video for internal and external communications.
Moreover, many marketers have incorporated video-based strategies because of their positive ROI.
However, you need a foolproof system to take the slack when things become overwhelming. This is where an Enterprise Video Platform comes into play.
Why use an Enterprise Video Platform?
In today's day and age, video trends are taking the world by storm. People are exposed to information every second, but the majority of them only retain content backed by visuals.
Videos are the best way to connect with the audience and have them return for more. The more appealing your content is, the more people will engage.
But what happens when you end up with clutter and are clueless as to where the content that you worked so hard on is? The solution is an Enterprise Video Platform.
This platform is specifically designed to cater to enterprise-level problems. It offers creative and organizational support to organizations.
From bulk ingestion to secure storage, quick discovery, automatic translations, transcriptions, etc. — Enterprise Video Platforms facilitate you with several AI-backed solutions.
10 Benefits of Using an Enterprise Video Platform
Let's see how using an Enterprise Video Platform can help your organization.
1. An Enterprise Video Platform Organizes Content
Enterprise video platforms offer customizable libraries to hold content. They make collaboration easy as those with permissions can edit, view, and give feedback in real-time.
This ensures that everyone is exposed to video assets at the right time and is on the same page in terms of progress.
2. An Enterprise Video Platform Ensures Security
Enterprise video platforms provide secure collaboration across all integrative platforms. The software is at par with all required compliances, so you can rest assured that all uploaded data is in one safe space.
Besides having several security protocols in place, all data going to and fro is layered with solid encryption, so even if it lands in the wrong hands, it cannot be accessed.
This software also maintains an audit log that tracks accessibility and amendments. This is invaluable for monitoring security and investigative purposes when needed.
Moreover, most Enterprise Video Platforms offer role-based access control. This means the host can assign users to different categories, each with varying privileges.
While some can only view, others can edit depending on the assigned role. This adds another layer of security to your content.
3. An Enterprise Video Platform allows One-Click Integrations
A lot of Enterprise Video Platforms offer integration with major platforms like Microsoft Teams, Zoom, Webex, and so on.
This makes it easy to collectively avail features of both the software and produce top-quality content and user experience.
4. An Enterprise Video Platform Increases Interactivity and Engagement
Many Enterprise Video Platforms come with several interactive features. You can embed handouts, polls, and surveys in the videos.
Enabling comments encourages in-video discussions and feedback as well as Q&A sessions to make videos more interactive and boost overall engagement levels.
5. An Enterprise Video Platform provides detailed Analytics
You have AI-supported analytics to keep track of the performance of your videos. They help you understand what your audience likes and dislikes and what to improve for the future.
For instance, if a particular video or campaign is doing justice, you can create similar content in the future. Likewise, if a specific demographic seems to engage more than others, you can make videos that cater to them.
6. An Enterprise Video Platform Features Automated Transcriptions and Translations
You want your content to be internationally accessible, and having quick and accurate translations and transcriptions can help you accomplish that.
Enterprise Video Platforms offer simultaneous word-to-word transcriptions and translations to make your content user-friendly.
Instead of manually doing it, which is time-consuming and can have many mistakes, these platforms have automatic translations and transcriptions that are cost, time, and resource-efficient.
7. An Enterprise Video Platform comes with a Centralized Library
One of the most significant benefits of using an Enterprise Video Platform is its centralized library. It lets you store all content in an orderly manner with proper tags and labels.
This streamlines the management of assets, making it easier for creators to organize, access, and update all resources.
This leads to seamless collaboration for employees to share files and provide feedback, resulting in an efficient workflow.
It also ensures that all allowed members have access to the latest assets, promoting consistency in real-time access to all content.
8. An Enterprise Video Platform Automatically Tags and Labels Content
An Enterprise Video Platform automatically scans video content and provides automated tags and labels to categorize according to themes, titles, author, date, etc.
They also provide the option of manual tagging, where tags and labels can be created. This is crucial when customizing files and ensuring that no content gets lost.
This makes searching for content easy and time efficient as you can quickly find relevant files using tags or labels.
9. An Enterprise Video Platform has several Deployment Options
Enterprise Video Platforms come with a few deployment options, including on-premises, cloud, and hybrid (a combination of both).
Besides that, you can also choose the SaaS option, which comes with timely OTT updates.
Users can choose from any of these, depending on the type of data, its sensitivity, volume, or distribution.
10. An Enterprise Video Platform is a White Label Video Streaming Platform
Most Enterprise video platforms are white-label video streaming systems, meaning from the interface to the content, everything can tailored to your needs.
Organizations can embed their branding elements across the portal and player. They have the option to change the theme, logo, background, font, and so on.
VIDIZMO's EnterpriseTube — A Gartner-Recognized Enterprise Video Platform
VIDIZMO's EnterpriseTube is a user-friendly software with the option to live-stream your videos or store them on the platform. The centralized library is easy to navigate and customizable according to your company's needs.
The content uploaded can be automatically tagged and labeled, or you can do it manually according to how you want to categorize it.
Besides that, all metadata is customizable, and AI-supported search helps you navigate within content to find relevant information.
VIDIZMO also offers various deployment options, including cloud storage, on-premises, or hybrid (the best of both worlds). Plus, you can opt for our cost-effective SaaS option.
Furthermore, an in-built eCDN enables smooth content delivery to users worldwide.
The system uses encryption and meets global security standards like GDPR, guaranteeing that your data remains secure.
You also have automated translations and transcriptions in 50+ languages to make content more user-friendly.
Frequently Asked Questions (FAQs)
What is Enterprise Video Content Management?
An Enterprise Video Content Management System helps organizations create, manage, edit, store, and distribute content across various platforms. It makes global access to video content possible and smooth while meeting all the security requirements.
What are the challenges of content management?
Some content management issues include capability issues with plugins or extensions, performance and customization limitations, SEO-related challenges, scalability, and security problems, among many others.
Why is a Video CMS used?
Video CMS offers tools for organizing content, so management of vast volumes gets easy. These systems have built-in tagging, categorization, and integration features with other platforms.