5 Ways Video Training Is Revolutionizing Corporate Training

Discover how video training has reshaped the corporate training industry and how organizations can train their workforce and engage with them.

Videos seem to be the medium of choice, whether it's entertainment, marketing, business, or communication. So, naturally, it makes sense that organizations are looking to leverage video training as part of their corporate training efforts.

Why? Well, according to a Forrester poll, 75% of respondents preferred training delivered over video as opposed to digging through documents, emails, and articles. And it makes sense. Why spend hours hunting for information when a well-crafted video can deliver it all in a fraction of the time?  

Imagine a captivating training video that condenses complex topics into clear, bite-sized chunks. It saves time for the instructor, it makes it for learners to follow along—it's a win-win for everyone. That's the power of video learning.

Learning and development (L&D) professionals are no strangers to using employee training videos. They have forever understood the immense potential videos have had in boosting knowledge retention and employee engagement. 

Now, even corporations, enterprises, and industries have started taking note of how the benefits of using video to train employees to develop necessary skills, increase their productivity, recognize areas of improvement, and help their organization grow as a result.

As the future of work is shifting towards remote and hybrid models, it's become a necessity for organizations to implement a video-first strategy for corporate training. But there are also clear incentives for doing so. Using videos to train your workforce comes with numerous benefits, too.

We'll delve into those advantages later, but first, let's explore what video training is and how it can revolutionize your organization's learning and development.

What is Video Training?

Video training is the process of using videos to conduct training sessions aimed at the learning and development of employees, customers, or other stakeholders. This method leverages video content to deliver instructional material, making it a versatile and engaging approach to education and skill-building.

Unlike traditional training methods, which often require in-person attendance and can be time-consuming and costly, video-based training provides a range of benefits.

One of the primary advantages is its ability to reach learners remotely, which eliminates geographical barriers and allows participants to access training materials from anywhere with an internet connection. This flexibility is particularly valuable for organizations with a distributed workforce or for those implementing remote work policies.

Furthermore, video training is available on demand. This enables learners to access the content at their convenience. This means that employees can learn at their own pace, revisiting complex topics as needed and fitting training sessions into their schedules without disrupting their workflow. 

Types of Corporate Training Videos and Where Businesses Use Them

Video training comes in a variety of formats to cater to different learning needs and preferences. Companies can leverage asynchronous options for employees to learn at their own pace or synchronous sessions for real-time interaction and engagement. Let's explore some popular options in each category.

Live Sessions and Webinars

Live streams and webinars are a great way to deliver training to a large, geographically scattered audience. They allow for real-time interaction with the instructor through live chat or Q&A sessions, which can be helpful for complex topics or those requiring clarification.

Trainers can also use live streams to connect with employees from different sites or international offices simultaneously to push for a more inclusive and unified training session.

Where they are used: Live streams and webinars are ideal for team orientation sessions, hands-on product training, expert talks, and skill development workshops where questions and feedback can be instantly provided.

On-Demand/Recorded Videos

Recorded videos are one of the most popular formats for video-based training. They offer employees the flexibility to learn at their own pace and convenience. Unlike live sessions, they don't require scheduling commitments and can be revisited multiple times for reinforcement or clarification.

Where they are used: On-demand sessions are perfect for self-paced training that remains relevant over time, such as new hire onboarding, training for common skills, workplace procedure training, compliance training, etc.

Screen Sharing Videos

Screen-sharing training is mostly done to give hands-on knowledge or how-to sessions to employees who need step-by-step training and visuals to follow along with verbal instructions. The benefit gained from these kinds of sessions is that employees get a quick on-screen demo to follow along.

Where they are used: Screen-sharing sessions can be useful for situations that demand hands-on demonstration for training purposes such as software training, troubleshooting, data analysis and visualization, etc.

One-on-One Video Sessions

One-to-one sessions are ideal when more individualized and tailored training is needed rather than group training. This personalized interaction allows trainers to directly address an employee's specific needs, learning styles, and skill gaps.

Where they are used: One-on-one sessions can be great for mentorship-type training where employees can discuss the difficulties they are facing and get special training and career counseling. It can also be used for secure video or live sessions that involve sharing and analyzing confidential reports and company data.

Interactive Videos

Interactive videos are a powerful tool for keeping trainees engaged and ensuring they actively participate in the learning process. Unlike traditional videos that can be passively watched and forgotten, interactive elements like quizzes get learners to think critically and apply the information being presented.

Instructors can further enhance engagement by incorporating additional interactivity through quizzes, surveys, downloadable handouts, annotations within the video itself, and even embedded forms for gathering feedback.

Where they are used: Organizations often prefer interactive video training as it helps the trainees remain interested in the process and ensure that they don't just skip through it. This makes them most suited for technical training such as product training, procedural training, cybersecurity training, etc.

An infographic depicting how video training revolutionizes corporate training.

5 Ways Video Training Improves Corporate Training

Video training has proved itself to be a fast and effective way of sharing knowledge and ensuring that the employees are sufficiently acquiring the required knowledge to be a part of the organization.

Employee training videos essentially help in gaining the right skills required, staying up to date with what is going on in the industry, and improving employee retention. Let's go through some of the benefits companies can avail of after shifting their standard training sessions to video-based training.

1. It Makes Learning Effective and Interactive

It's not hard to imagine why video-based training might be more engaging than traditional methods. But did you know it's also effective at getting the job done? According to a Seismic survey, 83% of respondents reported that technology-based training efforts freed up their time to focus on revenue-generating activities for their organization.

The key factor behind this is the fact that video-based training tends to be more self-paced. Traditional methods often require employees to attend in-person sessions or dedicate time to reading lengthy manuals.

Video training eliminates these constraints. Employees can learn at their own pace, rewind for clarification, skip ahead for familiar topics, and access the material on-demand, minimizing disruptions to their workflow and maximizing their productivity.

What's more, adding interactive elements in the video can boost learners' interest in the video. These interactive video elements can include quizzes, surveys, handouts, annotations, and more.

2. It Uses Fewer Resources and Costs

The average cost of workplace training per employee worldwide is $1,220. With large organizations that have hundreds and thousands of employees, these costs can quickly add up.

Training methods can have varying costs depending on the type of training used. Instructor-led training (ILT) requires organizations to hire or contract instructors along with associated travel costs. Offsite training seminars can also have their own travel and arrangement costs.

Unfortunately, on-site training isn't entirely cost-free either. Every hour that employees attend mandatory training sessions is an hour that the organization is paying for employees to not do their job. This only hinders productivity without any significant cost savings.

Luckily, video-based training helps cut down on some of these costs. A single, well-produced video can be used to train countless employees over time and across locations. It also allows employees to learn without taking away time from urgent duties.

This can greatly reduce the cost of resources such as booking seminar rooms, constantly hiring instructors, equipment used for training, and physical learning material. For video-based training, a trainer simply needs a laptop with a quiet room to record or do a live session.

3. It Provides Training For Remote and Hybrid Employees

While the pandemic initially spurred the shift, the remote and hybrid work trend persists even today. Based on a survey, companies reported that roughly 16% of their workforce had been remote prior to the pandemic. Since then, that number is expected to climb upwards of 36%.

This rising trend means that training remote and hybrid employees can come with its own set of challenges. Geographically dispersed employees will require training efforts that are on par with those being offered to on-site employees. This is not only challenging to replicate but can also end up duplicating costs.

The scalability and flexibility of video-based training means that remote and hybrid employees get the same quality of training that is standardized across the organization, whether they work from their desks, at home, or both.

4. It Helps in Tracking Training Progress

Tracking training progress is vital for businesses that want to keep on top of how their employees are performing. However, it's not just for measuring organizational success; workplace training also helps employees feel self-satisfaction with their job.

Roughly 80% of surveyed employees in the US say initiatives such as upskilling, training, and coaching would help them feel more satisfied with their jobs. Another 50% of them from the same survey reported saying they were considering leaving their job due to a lack of training.

Video training helps managers or departmental heads easily track the progress of their team members during their training efforts. Using a dedicated video platform with analytics reporting, they can keep an eye on analytics for workplace training videos like watch time, assessment reports, completion criteria, and much more, therefore, giving them the ability to check the progress of each member.

5. It Makes Training Flexible and Accessible

The biggest obstacle instructors face when training large organizations is getting teams, departments, divisions, or even the entire organization in one room. Calendar conflicts simply make it impossible for every person to be present for the training process.

Video-based training, on the other hand, is highly flexible and accessible. An employee can easily view them with any kind of electronic devices such as phones, tablets, smart TVs, or computers. All they require is a stable internet connection.

How Can Businesses Implement Video-Based Training in the Workplace?

As we've explored so far, video possesses the potential to completely change how corporate training is delivered. But how can you get started on using video to deliver effective and engaging corporate training? The answer is using a video training platform. 

While traditional training methods have their place, video platforms offer a much better experience. These platforms provide scalability, allowing employees to access content anytime, anywhere. They also ensure consistency in training delivery and boost engagement through interactive elements to make sure the knowledge stays intact.

Some platforms will also come with granular analytics that let you see stats and trends for your users and your videos. You can quickly assess whether your video-based training strategy is a hit or a miss by checking the completion rates for your videos and see which users are engaging with your content.

Most of all, these methods are cost-effective in the long run. While video training platforms require an initial investment, they can be reused and updated as many times as needed without having to work from scratch.

These platforms are continually being used by professionals across various industries, whether it's HR teams onboarding new employees, retail training in the fashion industry, or logistics training for package handlers and drivers.

Interested in learning more? Learn how video-based training platforms can be used for compliance training.

EnterpriseTube — Your One-Stop Solution for Video Training

Looking to start corporate training videos in your workplace? Look no further!

VIDIZMO EnterpriseTube is a Gartner-recognized enterprise video content management solution that allows organizations to create a personal video training platform for them to stream and manage live and on-demand videos publicly or privately.

EnterpriseTube keeps your training videos easily accessible in a centralized repository where they are indexed to support searchability and auto-transcribed and translated to ensure global accessibility.

With the best-in-class interactivity features and scalable video content delivery, EnterpriseTube empowers organizations to create their very own video-based training platform.

Here's how EnterpriseTube helps in the effective training of employees through videos:

  • Automatically ingest recorded meetings from Zoom, MS Teams, Cisco Webex, and more.
  • Create a personal learning plan with playlists and folders with access permissions for self-paced learning.
  • Easily add interactive elements to your videos like quizzes, surveys, and handouts, and enable live chat and comments.
  • Integrate with leading apps for SSO authentication, analytics tracking, video conferencing, content management systems, and more.
  • Keep track of video performance, content performance, and user engagement with advanced analytics.
  • Easily stream to an unlimited audience with interactivity and make it available on demand afterwards.
  • Make your content accessible to all audiences with automatic transcriptions, translations, and closed captions.

Find Out What Makes It Special!

Create Your Video-Based Training Platform Today

As the paradigm has shifted from traditional employee training to technology-based training, organizations have seen more productivity, resulting in increased revenue because traditional training was ineffective, time-consuming, and costly.

Luckily, video training offers a scalable solution that allows organizations to record training materials once and deliver them to a global workforce anytime, anywhere. This translates to significant cost savings, improved knowledge retention, and a more productive and engaged workforce.

Ready to unlock the benefits of video-based training for your organization? Try VIDIZMO EnterpriseTube free for 7 days, or contact us to learn more.

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People Also procedures to an audience.

How do I create a training course using videos?

You can create a training course using videos on a secure video platform. This lets you store all your recorded videos on a centralized platform, create playlists, add interactive elements, and monitor analytics.

How do you make a learning video?

Making an effective learning video involves several considerations. Keep your video concise, focusing on key points to avoid overwhelming viewers, engage your audience by adding quizzes or interactive elements for participation, and make your content accessible by adding subtitles or transcripts for viewers with hearing impairments.

Are videos good for learning?

Yes, videos can be highly effective for learning. They serve as visual aids, providing clear explanations that make complex topics easier to understand. Videos also engage learners more effectively than text alone, keeping them interested and attentive. Additionally, the flexibility of videos allows viewers to pause, rewind, and rewatch content at their own pace.

Why is video so important?

Video holds significant importance in education for several reasons. Firstly, it caters to different learning styles, appealing to visual and auditory learners. Visual content tends to be more memorable than text alone because it helps retain information. Moreover, videos have a global reach, breaking down geographical barriers to education as they can be accessed worldwide.

Posted by Rafay Muneer

Rafay is a Senior Product Marketing Strategist at VIDIZMO. He is driven to explore data protection and redaction solutions across various sectors. For any inquiries or assistance, feel free to get in touch at websales@vidizmo.com.

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