In search of the top enterprise video platforms? You have arrived at the right place. And you are definitely on the right track!
In this era of remote work and online communication, video is the king. Audiences are appealed more by videos and moving images than they are by reading books or texts.
This phenomenon is not limited to the general public only. Enterprises and large organizations are no exception – they are run by humans, after all.
This is why an “enterprise video platform” holds so much importance – denying its existence is a grave mistake that all organizations must avoid in order to stay productive while being accessible and inclusive of a global workforce in this pandemic-ridden fast-paced world that we live in today.
Fun Fact: YouTube has become the world’s second-largest searched engine, right behind the Almighty Google.
Today, the streaming market is complete. However, YouTube is not designed for business and different types of video platforms in the market fulfill business-specific needs. Enterprise video platforms are one of them.
You can harness the power of video through video platforms that enable businesses to stream video to achieve their objectives. We did a detailed guide on video platforms that you can always have a look at to get an overview of the video platform market.
In this blog, we will cover:
What exactly is an enterprise video platform (also known as an enterprise video content management system or enterprise video streaming platform)
The best enterprise video platforms for different use cases
How is EnterpriseTube different from a simple YouTube?
Factors to consider when buying it, including:
Security & Data Governance
End-to-End Video Content management
Personalization/Branding
Artificial Intelligence
Integrations
An enterprise video platform is an enterprise-grade video streaming solution, specially designed for large-scale organizations with an increasing amount of videos piling up in their storage.
Videos are spread out in different apps and devices – difficult to find at the time of need and definitely difficult to secure and restrict to authorized individuals.
Enterprise video platforms help organizations securely stream and manage their video content from a centralized video library.
Share videos. Embed on an external site. Host video courses. Create a video archive. Manage recorded work meetings. An enterprise video platform can do it all.
They are different from other video platforms in the sense that they provide a complete enterprise solution. This improves video management and governance as IT admins won’t have to manage multiple platforms in one organization.
These platforms have been of significance in the post-COVID world, where businesses have gone virtual and the need to manage video content has increased. According to ReportLinker, the global enterprise video platform market is expected to reach $17.5 billion by 2027.
Read Our Blog: 7 Technologies to Make Remote Working an Organizational Success
Download Our Whitepaper: 10 Factors to Consider When Writing a Video Platform RFP
Known as the Corporate YouTube, VIDIZMO offers a Gartner-recognized end-to-end enterprise video platform that is truly YouTube-like with a suite of advanced AI-powered video content management capabilities.
This is over and above its live and on-demand video streaming capabilities that cater to both internal and external audiences.
VIDIZMO EnterpriseTube is best for organizations seeking to host and stream live and on-demand video content, to internal and external audiences in a secure and compliant way, with end-to-end encryption, granular access and sharing.
On top of that, VIDIZMO has a broad range of integrations and AI capabilities available. Let’s have a look at all that VIDIZMO offers:
Interactive live streaming (RTMP, RTSP, HLS) with interactivity
Live streaming from drone and CCTV
Desktop application for offline viewing
SSO integration (25+ types of SSO supported) – users and groups are automatically synced and updated with SSO through SCIM
Can create groups and portals to map access based on your organization's departments
Set video access as anonymous or for the entire organization, specific portals, specific groups or users
Limited sharing (no. of views and time period)
Email sharing (external recipients will need to authenticate temporarily to view content)
White-label video streaming platform - brand video portals using in-built options or custom CSS
Audit trails available for system and individual video files
Audit trails with level access – where users can only view logs based on their access
Create custom metadata to filter and improve search (e.g., author name, unique ID, stadium location etc.)
Search inside video through AI-generated transcripts and visual insights for spoken words, on-screen text, faces and objects
Automatic and manual tags to improve search
Automatic video redaction capabilities to meet compliance requirements
Flexible deployment options:
Available in Azure and AWS Commercial cloud in the region of choice
Available in Azure and AWS Government Cloud
Host in the private video cloud storage of choice
Host and stream videos on-premise
Public videos are indexed on Google
FIPS 140-2 compliant end-to-end encryption of videos
Set a custom video retention policy
Video embedding on external sites – secure embedding possible through SSO
Multitudes of integrations are available, including:
Zoom, MS Teams, Cisco Webex, BlueJeans integration to ingest and securely manage recorded meetings
CMS integration
Google Analytics integration
Widgets to embed in existing IT systems
Video API support
Monetization features are not offered by default and need to integrate with 3rd party tools
Documents (Word files, PPTs, and PDFs) can be added, but no editing features for these
Set Geo-restrictions and IP restrictions
Set custom login timeout
Set a customizable security policy (For example, restrict external sharing for the entire organization or for certain departments)
Kaltura is best for organizations seeking to create, host, and stream live and on-demand video content, to internal and external audiences.
Kaltura has great content creation tools, AI capabilities and video management tools, but lacks in a few places in terms of security, usability and adaptability by end-users.
A range of OTT-focused services and monetization features
Allows you to add quizzes and polls in videos
Provides detailed analytics for videos
Offers video portal branding to customize its look and feel
Available in AWS and Azure Commercial cloud
Offers on-premise video streaming
SSO integration
Role-based access control
Audit trails
Not an easy-to-use UI
Fragmented platform – complex to stitch together to get it running
No video redaction capabilities
The deployment process is highly complex – requires a great deal of time and investment
Lack of human technical support – mainly just documentation is available that a layman won’t understand
No desktop application for offline viewing
Integrations available:
SSO integrations available
Zoom integration available
LMS integrations available
CMS integrations available
Can’t generate multiple links
Limited sharing (time and no. of views) options are not available
Learn more about Kaltura and its alternatives.
Panopto is best for educational institutes seeking to create, host and stream live and on-demand video content. Panopto has great content creation tools, AI capabilities, video sharing and management.
However, it has a few limitations in security and compliance, and the external video streaming user experience is not the best.
Detailed and user-friendly content creation tools that work best for lecture capture
Desktop application available with offline viewing
Role-based access control
SSO integrations
Can embed videos on external sites
Link sharing
Search inside video for spoken words (ASR)
Can set custom media retention policy, but can’t configure the number of days media stays in recycle bin
Data secure in transit using SSL
Data is encrypted at rest, but Panopto does not mention encryption cryptography and mechanism
Can create groups and department folders to segregate access to content based on teams or departments
Share the video with the public, entire organization or specific groups or users
Doesn’t offer drone mapping and KLV metadata support
No backup live stream option
Limited branding and customizations for the video player
Integration:
Zoom integration available
LMS integrations available
CMS integrations available
SSO integrations available
Learn more about Panopto and its alternatives.
Microsoft Stream is best for organizations seeking to host and stream on-demand video content, to internal audiences.
While video management and sharing are great, Microsoft Stream is not best optimized for playback, with limited encoding, no transcriptions, and AI capabilities.
Folders and channels to organize large amounts of video files
SSO integration
Can create teams and map access based on your organization’s departments
Set video access to the entire organization, specific group, or person
Share videos externally through links or email
Microsoft compliance center to manage compliances
Data stored in Azure that covers around 90 compliances
Set a custom video retention policy
Integration with Microsoft Teams to automatically ingest recorded meetings
No live streaming
Automatic transcripts in English
Option to choose data center location in Microsoft Azure
Data stored in Microsoft Azure’s secure datacenters
Audit logs available for system and individual video files
End-to-end encryption of videos
Can’t create a YouTube-like portal for external streaming
No branding features
No monetization features
External video embedding options are not available
Can’t generate multiple links
Limited sharing (time and no. of views) options are not available
Learn more about New Microsoft Stream pros, cons, & alternatives.
Brightcove is another well-known name in the market of enterprise video platforms – mainly catering to external streaming for entertainment content and the OTT market.
Brightcove is best for public video streaming, both live and on-demand, for external audiences with features like monetization, broadcast-grade live streaming, marketing-focused integrations, social sharing, etc.
OTT-focused offering
Monetization available through plug-ins in custom plans
SSO integration
Built-in branding capabilities where you can do things like change portal colors, place logos, etc.
Interactivity features like clickable CTAs within videos
Mobile optimization
Closed captions
Audio descriptions
No AI except automatic transcription
No integrations with video conferencing tools such as Zoom or MS Team to automatically ingest your meeting recordings
Other internal comms and training integrations LMS are also missing
Cannot restrict a video to certain specific users or groups
Only cloud deployment available – no on-premise deployment option
Learn more about Brightcove and its alternatives.
Video streaming sites like YouTube are free, but as the famous adage goes, “there’s no such thing as a free lunch”.
Where you save money on YouTube, you pay in terms of compromised data, security, and audience attention.
Here are all the problems faced by enterprises on public sites like YouTube that they don’t have to face when they opt for an enterprise video platform:
Loss of content ownership and control
Ads disrupt the viewing experience
Competitor ads and recommendations on your videos
No authentication layer possible for private videos
Cannot integrate with other enterprise apps like Zoom and LMS
Cannot custom brand portal and player according to your needs
No secure, temporary video sharing options
And many other problems listed in this article on YouTube vs. Corporate YouTube
Businesses that use video streaming platforms for training and other business communication have one question in mind: How can we make video data secure and safe while helping us generate the max value out of these assets?
Here are the factors that come into play in achieving this goal:
With rising data breaches and threats from cyber attacks, security is not optional. It is important to consider on both an application-level and data storage level – whether an enterprise video platform is secure or not.
Salient features to look for include end-to-end encryption in transit and at rest, role-based access controls, customizable security policies etc.
Speaking of YouTube, why not post all your videos there?
YouTube is the leading video platform; however, it is an open platform for typical use. Everyone has access to watch the videos you post on YouTube.
An enterprise video platform should be able to handle restricted videos intended for clients, training or recorded meetings.
A good video platform will also allow safe viewing of your private videos. Along with an authentication process, your system must encrypt the connection between spectators, browsers, and your hosting server to prevent unauthorized access to your video streams.
Given that you are creating your own private video platform, branding is critical to truly own it as your own.
For businesses, it is also important to follow their branding guidelines. Hence, choosing a white-label enterprise video platform is critical to custom brand it according to your requirements.
This added feature makes the platform look personal and gives users the freedom to change the design, layout, and characteristics as per their needs.
Like any other form of data, one of the biggest challenges that organizations face with video data is that a lot of it is siloed and exists in separate IT systems.
This makes it difficult to implement effective mechanisms for governance, security, compliance etc. It also makes it difficult to use video data in combination with other types of data.
Therefore, it’s important to consider the integration options that your video platform supports. Also, look for whether it provides API access to support communication with your existing IT systems.
Based on how video data is used and the value it brings, we would recommend looking for the following integrations:
Online Meeting Solutions or Video Conferencing (Zoom, MS Teams, Cisco Webex etc.)
Content Management System (CMS)
Learning Management System (LMS)
Single Sign-On (SSO)
Analytics Applications
Cloud Storage
Enterprise video platform is no ordinary YouTube – you get your own private and secure video library to store, manage and share your organizational videos securely from a central location or bring them right to the apps your users are on.
Choosing the right platform might be tricky but with the factors we shared above it should be an easy decision for you.
If VIDIZMO caught your interest, go ahead and sign up for a free demo or better yet try the solution free through a 7-day free trial!