Cloud adoption is rapidly increasing, and using it for video data is no exception. According to the Flexera 2021 State of the Cloud Report, 36% of enterprises spend more than $12 million on cloud technologies and 90% believe that this will increase after COVID-19.
With increasing video use, a scalable cloud video platform can greatly benefit your business. But why look towards purchasing a cloud video solution for your organization? What are the benefits of doing so? And what options do you have?
The answer is simple. Video is powerful and a cloud-based video streaming solution can help your organization harness its immense potential.
Your audience can easily watch videos anytime and anywhere over the internet. You can control who views these videos; keep videos public or restricted to signed-in users. You can also benefit from cloud innovations such as AI.
Lastly, you can scale your cloud storage and streaming capabilities as your business requirements for video grow.
According to HubSpot, 86% of the marketers use video in marketing and 87% believe that it gives them positive ROI.
Not only marketing, but videos are also an important part of internal communications and training in any organization. According to Google, 4 in 5 people surveyed thought that video helped them learn better.
This blog discusses the limitations of existing video streaming systems and the benefits of a cloud video platform. It also discusses the different innovative features that a cloud video platform offers.
Videos in organizations are either stored on local drives or are stored on your cloud file-sharing sites (SharePoint, Google Drive, DropBox etc.). Both of these have their own limitations.
For videos saved on your local drive, it's difficult to share them with your audiences. You'll have to send them a copy through a USB, CD or upload it on a drive and send them a link. You can also leverage sharing through HTTP but that is old school.
These extra steps reduce your productivity. The problem is worse when these are marketing videos and you need to share them with external audiences.
The issue is compounded when video files are large in size. This is commonplace as high-quality videos can be in 10s of GBs. Uploading and downloading the video can take hours.
Read More on Problems in Sharing Large Video Files.
For cloud file sharing applications (SharePoint, Google Drive, DropBox etc.), it's easy to share files. However, these are not conducive to video experiences. For some of these, you'll have to download the video if it's not supported by your device. There aren't options to select the quality that you want to view the video in. You can't add forms, surveys and handouts in these videos.
Cloud sharing applications treat videos like documents, but the thing is: videos are not documents!
Due to such limitations, organizations need to look for free options like YouTube, which aren't secure and there are content ownership challenges. So what's the solution? Your own platform with your content, right? And that's what a cloud video platform is!
A cloud video streaming solution or platform on the surface is a YouTube-like solution for your organization. But in more detail, it stores your organization's videos in a cloud datacenter and uses various computing resources in the cloud to optimize your videos for streaming and perform other video-related workflows.
A cloud video platform can be deployed in your own dedicated cloud instance or can be purchased as a SaaS (Software as a Service) solution as well.
To successfully deliver video, you need a cloud video streaming platform where you can upload your videos and make them accessible to your audiences.
These include simpler ones such as video cloud storage solutions like Vimeo or Vidyard to much more complex ones such as VIDIZMO or Panopto.
The simpler ones allow you to upload videos and stream them to potential audiences. The complex ones essentially help you define how video is streamed; down to every detail. For example, you can stream both internally and externally, carry our live streams or upload on-demand video, and even define access for each video (who watches them and who doesn't). You can even choose your preferred datacenter, which may be required for GDPR, FedRamp and other compliances.
Here are the benefits of using a cloud-based video platform:
Videos need to be converted to multiple formats (240p, 360p, 720p, mp4 etc.) to ensure playback on all devices and varying bandwidth conditions. They also need to be streamed with protocols that are compatible with almost every device.
There are various cloud technologies within a video platform that can do this for you, and options include Azure Media Services, Encoding.com, AWS Elemental etc. This feature helps greatly in sharing and managing video assets that are large.
Read More | Video Transcoding
In order to ensure minimum buffering and faster load times, videos are cached on various edge servers called CDNs. Cloud providers such as Azure and AWS provide their own secure CDN networks such as Azure CDN and Amazon CloudFront. They also allow you to connect with various CDN providers to enable you to do this.
Read More | Video Content Delivery Systems
One of the major benefits of streaming videos in the cloud is that you can leverage the leading AI products that these cloud providers offer. For instance, Microsoft Azure offers Azure Cognitive services to automatically generate transcripts for your videos. AWS offers AWS Rekognition and Google has its own AI models.
The bottomline, cloud video platforms leverage these technologies to provide you with cutting-edge AI features. To give you an idea, VIDIZMO video platform's AI is able to transcribe a video even if it has speakers speaking 4 different languages.
Artificial intelligence also helps in video indexing, to make it easy to find that relevant video amongst thousands.
With the cloud, data doesn't have to live in silos. You can have it stored on cloud storage with different applications interacting with the storage based on their expertise.
Applications can integrate with each other to provide improved functionality such as a video platform improving the playback in your LMS. Another example is using exporting training viewership analytics to a data analysis tool through means of an API to measure the ROI of training.
Cloud platforms provide top-notch security, at a low cost, something which may not be feasible for your organization.
For instance, Microsoft Azure offers multiple encryptions on your data using AES, has built-in controls in hardware, and has a dedicated team of 3500 security experts to improve the security of their environment. By opting for a cloud video platform in Azure, you can benefit from all of this.
Read More | How Secure is Microsoft Azure Cloud?
Here is a list of 6 cloud video platforms and a brief description of them:
Our platform, VIDIZMO EnterpriseTube is a Gartner-recognized video content management system that is available as SaaS, or on Azure, AWS or any other cloud of choice.
VIDIZMO offers an easy-to-use YouTube-like portal to stream both live and on-demand videos, offers all of the benefits mentioned above, and helps you harness the potential of video content in your workplace.
This is a great option if you are looking for a ready-made application as opposed to building one on the cloud yourself.
VIDIZMO is a complete enterprise video platform that you can use for all video use cases - whether it's conducting a live event, or streaming training videos to employees internally, creating a video archive or securely sharing confidential meeting recordings. You can use one system to do it all. You can define for every video as to who can access them and more.
Explore All VIDIZMO EnterpriseTube Features
Leading organizations including the US State Department use VIDIZMO for video streaming on the cloud - view VIDIZMO Customers
You can contact us to set up our cloud video streaming solution or learn more by visiting our website.
You can read more about VIDIZMO video streaming in Azure cloud. Or read more on how VIDIZMO helps stream video from AWS S3.
Brightcove offers a great platform if you need to upload videos and stream to a large public audience. If you go over to The Premier League's website, you'll find videos embedded from Brightocove's platform. And this is the kind of public streaming use cases Brightcove is good at.
Vimeo is well-known brand and has been in the indsutry for quiet a while. It offers basic features for video streaming and generally is a good idea to opt for if you don't have a complex video use case.
If you're using videos for marketing, then Wistia is a great choice. You can measure a lot more using Wistia than you can with any other platform. Apart from the basic features, you have integrations available with marketing platforms like Google Analytics, HubSpot, etc.
If you are looking for a platform with video creation as well, then Vidyard is a good option. This platform is also suited for marketing purposes as it offers great analytics. However, it is also good for sharing bits of information through means of video.
This is a platform that allows you to host videos online, which is stores in its AWS cloud. You can then embed these videos on your site or in an application (like an LMS). You get DRM protection through Google Widewine, which is a distinguishing feature of this platform.
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